The right name is important in the business world. All you have to do is to think of the names for some of the products you buy every day and you'll agree that the name and the product are connected in everyone's mind.
In many countries, successful trade or brand(商标)names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册)a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系).The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U.S. company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name-Coke. It took some efforts before finding the right word-which sounds similar and translates as "happiness in the mouth". Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge(要价)up to $ 100,000 a word for their good names. But it's worth it. Successful companies know how important the right brand names are for their development.
1.How many brand names are mentioned(提及)in the article?
A. Three. B. Four. C. Five. D. Six.
2.Trade names are protected by law in many countries .
A. to make companies pay for naming service
B. to help people choose the best products
C. to present good images of the products
D. to prevent products from being copied
3.What can we learn from the article?
A. Many companies care about the cost of finding the right names.
B. Creative trade names can help companies to have a larger sale.
C. The government often does business with naming companies.
D. It is considered necessary for cars to be named after animals.
4.What is the best title for the article?
A. The Importance of Right Brand Names B. The Rules of Naming Business
C. The Development of Brand Names D. The Methods of Choosing Names
1.C 2.D 3.B 4.A 【解析】试题分析：本文是一篇议论文，论证了一个恰当的商标名称在商业上的重要作用，指出有创意的商标与一个公司的成功有着很大的关联。 1.题意：文章中提到了多少个品牌名称？考查数字理解题。根据短文中的顺序，可知有the Ford Mustang and the Jaguar、When Coca-Cola introduced、The bra...
阅读快车系列答案科目：初中英语 来源：考点63 书面表达之说明介绍类-备战2018年中考英语考点一遍过 题型：材料作文
假如你叫张明，你的外国朋友John发来邮件，请你介绍中国的传统节日。请根据表格内容提示及要求给他写一封80—100词的回信。
Festivals | Time | Food | Activities | Meanings | |
1 | The Lantern Festival | In January or February | yuanxiao | Watch lantern shows and dragon dances | Pray for health and happiness for the whole year |
2 | The Mid-Autumn Festival | In the middle of autumn | mooncakes | Watch the moon; Tell the story of Chang’e | Celebrate harvest; get together with the family |
3 | … | … | … | … | … |
参考词汇：pray for祈求； harvest丰收
要求：
1. 描述节日1和节日2，并自主选择节日3进行介绍，包括节日名称、时间、美食、活动方式及意义等；
2.语言通顺，要点齐全，意思连贯，条理清楚，书写规范；
3.文中不得出现真实的姓名和学校名称；
4.文章开头和结尾已给出，不计入总词数。
From | Zhang Ming |
To | John |
Subject | An introduction of Chinese festivals |
Dear John, Glad to receive you email. You asked me about festivals in China. Let me introduce some important ones to you. First of all, I want to introduce the Lantern Festival. It comes in January or February.___________________ _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Can you tell me something about the festivals in your country? I’m looking forward to hearing from you. Yours, Zhang Ming |
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_______ bad weather!
A. What a B. What C. How
B 【解析】句意：多么糟糕的天气啊！这个题目考查感叹句，常用what和how，他们的句型是What a/an+形容词+可数名词单数或What +形容词+名词复数或不可数名词；How+形容词+a/an+可数名词单数或How+形容词或副词。这句话中weather是不可数名词，不能用a，故选B。查看答案和解析>>
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Light bulb which was invented by Edison _________now.
A. was widely used B. is widely used
C. will be widely used D. used widely
B 【解析】句意：爱迪生发明的灯泡现在被广泛使用。考查被动语态。主语Light bulb是动词use的受动者，需用被动语态，可排除D选项。now现在，用于现在时，可排除AC选项。根据句意结构，可知选B。查看答案和解析>>
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词组英汉互译。
1.海军飞行员_________________
2.试图______________________
3.自由勋章__________________
4.登陆，着陆 _______________
5.转折点___________________
6.out of control ____________
7.cut short________________
8.one giant leap_______
9.give permission to _____
10.worm virus ___________
1.naval pilot 2.try to 3.Medal of Freedom 4.land on 5.turning point 6.失控 7.打断，终止 8.伟大的飞跃 9.允许 10.蠕虫病毒 【解析】 1.海军的naval；飞行员pilot；根据汉语短语意思，可知填naval pilot。 2.试图/尝试try；根...查看答案和解析>>
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There is little doubt in your mind that he is guilty, ?
A. is there B. isn't there C. is he D. isn't he
A 【解析】句意：毫无疑问，他是有罪的，是吗？考查反义疑问句。本句是there be结构的反意疑问句，可排除CD选项。little一点，表否定，即陈述部分是否定意思，后面的简短问句需用肯定形式，即Is there?；根据句意结构，可知选A。查看答案和解析>>
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— Why do you like living in the countryside?
一Because there's noise and fewer cars there.
A. less B. little C. fewer D. few
A 【解析】句意：——你为什么喜欢住在农村？——因为那里噪音少，车少。考查形容词比较级。noise 噪音，名词需用形容词修饰；and连接并列结构，根据and fewer cars there，可知空白处需用比较级，可排除BD两项。noise是不可数名词，不可用fewer修饰，故选A。查看答案和解析>>
科目：初中英语 来源：湖北省恩施州利川市苏马荡教育集团2018年九年级下学期英语综合模拟试卷 题型：单选题
— Do you know if we to the cinema this Saturday.
— I think we’ll go if we too much homework.
A. will go; won’t have B. will go; don’t have C. go; don’t have
B 【解析】句意：——你知道我们这周六是否要去看电影？——我认为如果我们没有太多作业，我们将会去。第一空if引导的宾语从句，根据this Sunday可知用一般将来时，故为will go。第二空if引导的条件状语从句，用一般现在时表示一般将来时，故为don’t have，故选B。查看答案和解析>>
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Once there lived two brothers. The elder was called Simon and the younger was Victor. They ______ each other very much, and always took care of one another. Every day they worked from morning ______ night, getting as much grain(谷物) as possible from their fields.
One late autumn evening, after their work in the ______ was done, Simon said to his wife, “Victor got married last month. He has many bills to pay. I think I will put a bag of rice in his barn(谷仓).” “Oh, that’s a good idea,” said his wife. “But please don’t tell him,” said Simon, “If he knows I put the rice there, he will ______ take it.”
So, late that night Simon took a bag of rice to Victor’s barn. The next day, while looking at his own barn, he found ______ strange. “I took a bag of rice to Victor’s house last night, ______ I still have the same number of bags in my barn. _______ did that happen? ”
Simon decided to take another bag of rice to his brother’s barn that night. But the next morning, he found the ______ number of bags in his barn again! “ This is very strange,” he thought.
That night he ______ again. He carried a large bag of rice on his shoulder, and walked down the road to his younger brother’s house. In the bright moonlight, he could see another ________ coming down the road. He was carrying something on his ________ too.
“Younger Brother!” Simon cried, “What are you doing?”
“I was ________ you, Older Brother, ” said Victor. “Your family is ________ than mine. I thought you needed more rice.” The two brothers quickly ________ that they had been taking rice to each other. They _______ what had happened. “It is good to have a brother like you,” they both said. And they lived happily ever after.
1.A. disliked B. hated C. loved D. enjoyed
2.A. until B. at C. through D. with
3.A. shops B. fields C. hospitals D. factories
4.A. never B. sometimes C. usually D. ever
5.A. everything B. anything C. nothing D. something
6.A. so B. and C. but D. or
7.A. How B. What C. Why D. Where
8.A. small B. different C. huge D. same
9.A. planned B. failed C. hoped D. tried
10.A. brother B. person C. sister D. wife
11.A. back B. shoulder C. head D. hand
12.A. proud of B. polite to C. angry with D. worried about
13.A. smaller B. richer C. larger D. happier
14.A. remembered B. realized C. imagined D. explained
15.A. laughed about B. dreamed about C. pointed at D. shouted at
1.C 2.A 3.B 4.A 5.D 6.C 7.A 8.D 9.D 10.B 11.B 12.D 13.C 14.B 15.A 【解析】试题分析：短文主要讲述了一对亲密的兄弟，他们都看到了对方的困难，想法来帮助对方。正是这种无私的兄弟之情让这对兄弟生活得很幸福。 1.句意：他们彼此非常相爱，总是互相...查看答案和解析>>
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