The right name is important in the business world. All you have to do is think of the names for
some of the products you buy every day and you'll agree that the name and the product are connected
in the everyone's mind.
In many countries, successful trade or brand names are protected by law. This is so that other
companies cannot make a product and, in fact, be buying something different. Businesses register a
company or a product name with the government. In fact, more than 1,000 product and company
names are registered every hour. Many companies spend a lot of money to find the right name for
their products. A good example of this is. In the car industry. Some successful names for cars have
powerful associations (联系).The Ford Mustang and the Jaguar are only two examples of choosing
the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the
product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for
the right name. It wanted a name that would do two things. One was to present its image(形象)in
Chinese and the second was to be close to its first brand name-Coke. It took some efforts before
finding the right word -which sounds similar and translates as "happiness in the mouth". Asian company
names are not new to the United States. The brand names of Samsung and Sony have been successful.
Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find
a name that will connect with its customers. There are even naming companies that specialize in inventing
product names. These companies can charge (要价)up to $100,000 a word for their creations. But it's
worth it. Successful companies know how important the right brand names are for their development.
When a U. S company decides to sell its product in another country, it has to make sure that the product
name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image(形象)in Chinese and the second was to be close to its first brand name-Coke. It took some efforts before finding the right word -which
sounds similar and translates as "happiness in the mouth". Asian company names are not new to the
United States. The brand names of Samsung and Sony have been successful. Finding the right brand
name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect
with its customers. There are even naming companies that specialize in inventing product names. These
companies can charge (要价)up to $100,000 a word for their creations. But it's worth it. Successful
companies know how important the right brand names are for their development.
科目:初中英语 来源:湖北省中考真题 题型:阅读理解
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科目:初中英语 来源:同步题 题型:阅读理解
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科目:初中英语 来源:江苏月考题 题型:阅读理解
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科目:初中英语 来源:同步题 题型:阅读理解
阅读理解。 | ||||||||||||||||||||||||||||||
Mascota(吉祥物)for the Olympic Games
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1. From the information above, we know the Olympic Games is held every _____ years. | ||||||||||||||||||||||||||||||
A. 3 B. 4 C. 5 | ||||||||||||||||||||||||||||||
2. The mascots for Beijing Olympic Games are 2 more than those for _____ Olympic Games. | ||||||||||||||||||||||||||||||
A. Sydney B. Los Angeles C. Atlanta | ||||||||||||||||||||||||||||||
3. The mascot for the_____Olympic Games was the first Olympic mascot in Olympic history. | ||||||||||||||||||||||||||||||
A. 1996 Munich B. 1984 Beijing C. 1972 Munich | ||||||||||||||||||||||||||||||
4.The 23rd and 26th Olympic Games were held in the same _____. | ||||||||||||||||||||||||||||||
A. town B. city C. country | ||||||||||||||||||||||||||||||
5. Which of the following information is NOT true? | ||||||||||||||||||||||||||||||
A. The 1996 Olympic Games was held in America. B. The 27th Olympic Games was held in Europe. C. Beijing is getting ready for the 29th Olympic Games. |
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