() 8. —-Difficulties always go with me!
—Cheer up!If God closes a door in front of you,there be a window opened for you.
A. would B. must C. could D. can
科目：初中英语 来源： 题型：
() 10. Jack is dishonest. He always some excuses for doing something wrong.
A. makes up B. sets up C. takes up D. picks up
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() 15. —We’d like you to start work tomorrow if possible.
—I'm sorry,but I can't possibly start until Monday. ?
A. Do you agree with me B. Is that a good idea
C. Do you think I'm right D. Will that be all right
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() 3. —Hello,Sam. This is Tommy. What are you doing?
— I'm watching a match. It started at 7: 00 p. m. and on for another hour.
A. has been B. was C. will be D. had been
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() 13. —I Tom for three days. Is he ill?
—I'm afraid so. The doctor said he needed .
A. didn't see;operating
B. haven’t seen; an operation
C. haven’t seen; to be operated
D. hadn’t seen; operating on
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D
Advertising is a highly developed twentieth-century industry. The development of radio,televisionwS,cinemavS,magazines and newspapers has gone hand in hand with the development of advertising. Why is advertising so popular? Is it a waste of money? It has been proved again and again that repeated advertising increases product sales. Since it increases production,the price can be reduced. Therefore advertising,instead of making a product more expensive,makes it cheaper.
Advertising is now a scientific business. Once managers would say jokingly, 44I know that half of what I spend on advertising is wasted,but I don't know which half." Now,all parts of an advertising program are properly measured (估量) and researched.
What makes a good advertisement? There have been major changes in advertising in the past sixty years. People read advertisements partly for information and partly for pleasure. Today^ advertisements often start with a question,or a puzzle,with the purpose of attracting the reader's attention. Of course,most advertisements contain (包含) information. But this is usually contained in a text that is interesting and often funny. Humor is very important. Sometimes advertisements tell a story,or the story may be continued over a number of advertisements. However,there is a danger in this. It is possible that the reader or viewer will remember the advertisement but not the name of the product.
() 37. The purpose of advertising is .
A. to increase products sales B. to make a product much better
C. to spend more money D. to reduce the production
() 38. Which of the following can be used in place of the underlined phrase “hand in hand"?
A. here and there B. again and again C. as usual D. at the same time
() 39. What is meant by what managers said in the second paragraph?
A. All the money on advertising was wasted.
B. Not all the advertisements were well designed.
C. All the managers knew about advertising then.
D. Managers spent no money on advertising.
() 40. What does the writer think of advertising?
A. Useless B. Unnecessary C. Important D. Wasteful
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一、单项填空(共15小题;每小题1分，满分15分)
从A、B、C、D四个选项中，选出可以填入空白处的最佳选项。
() 1. —Can I have a look at iPhone your father bought yesterday?
—Sure,and my father told me it was made in European country.
A. an,the B. the,an C. an,a D. the,a
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() 6. — Mr. Gao went to Shanghai for the film festival last week.
—Is that he had two days off?
A. why B. when C. what D. where
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