Question

Every day, we can see ads all around us. Some are in English, others are in Chinese. Look at your own bags and clothes. Often bags and clothes show the name of the company that made them. This is a popular form(形式). A special picture or symbol called logo (标识) is sometimes used. Logos appear on many products. They are popular because when you see a logo, it is difficult to forget that product or company. All ads are designed to make people buy a product. It is common to see ads on TV and hear them on radio.

Most ads are very short. Sometimes the advertisers( 广告人) use a short sentence that is easy for people to say and remember. Li Ning, for example, has a simple sentence that is used all over China, "Everything is possible". Ads also use funny situations sometimes. An ad for a kind of ice cream, for example, might show a group of young people who are having fun. The young people are all eating the ice cream. Advertisers are saying to you, "Why don't you buy this kind of ice cream and be like these people? You can be young and modern. "

You might think that ads are not aimed at you, but the next time you buy ice cream, ask yourself this question; Why am I buying this special product?

1. From the passage, we know that___________.

A. all the ads around us are written in English

B. many clothes have the name of the company that made them

C. most ads are very long

D. eating ice cream can make a person young and modern

2. Advertisers would like to use the logos that are___________.

A. easy to forget      B. difficult to understand

C. easy to remember   D. difficult to remember

3. How many ad examples are there in the second paragraph(段落) ?

A. One.         B. Two.    C. Three.     D. Four.

4. The passage mainly tells us about___________.

A. ads around us            B. logos around the world

C. products in our daily life    D. disadvantages of ads

Answer 1

【主旨大意】本文介绍了我们周围的广告。

1.B 

细节理解题    根据文章第一段第四句可知选B。

2.C

细节理解题    根据文章一段倒数第三句“It’s difficult to forget that product or company”可知答案选C。

3.B  细节理 解题  根据第二段大意可知举了李宁和一种冰激凌两个例子。

4.A  大意理解题    文章大意为我们周围的广告。因此选