Question

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They say that "seeing is believing", but when it comes to TV advertisements, this is not always the case.

The world's leading mobile phone maker, Apple, published its latest model Iphone XS on September 13th. The smart phone was supposed to own an advanced camera, which lets customers shoot better pictures at night and record stabilized(稳定的)videos. To show how well these features work, the company published an ad showing a man and a woman riding bicycles side by side, with the man taking a video of the woman on the phone. However, several hours later, technology website The Verge uncovered that the video was neither shot with the new product, nor shot from someone riding a bicycle. Instead, someone in a lorry next to the woman took the video using a professional video camera.

The next day Apple apologized, "In an effort to show the benefits of visual image stabilization, we produced a video that looks like what we will be able to deliver." Indeed, what we have seen in ads is more or less a simulation－a practice called "advertising photography".

McDonald's video in June explained the "art". It showed how its burgers get dolled up (装扮)before going on camera. Like models preparing for a magazine cover shoot, burgers also get designed in a photography studio. They are prepared for hours and put together very carefully so they look their best before photo shoots. Each ingredient, such as onions and sauce, is carefully put into place to make the burger look much juicier, bigger and tastier. Computer software photoshop is also used to add visual effects.

So don't feel surprised when you get a burger that never looks like what you see in ads.

1.When did Apple publish its latest model Iphone XS?

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2.Was the video of the woman taken by the man riding a bike?

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3.Why did Apple create the video?

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4.How long are burgers prepared before going on camera?

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5.What is used to add visual effects?

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Answer 1