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    　　For several years, Americans have enjoyed tele shopping---watching TV and buying things by phone．Now tele-shopping is starting in Europe(欧洲)．In a number of European countries, people can turn on their TVs and shop for clothes, food, toys and many other things．

    　　Tele shopping is becoming popular in Sweden, for example．The biggest Swedish company sells different kind of things on TV in 15 European countries, and in one year it made $100 million．In France there are two about $20 million a year to buy things through those channels．

    　　In Germany, until last year tele-shopping was only possible on one channel for 1 hour every day．Then the government(政府)allowed more tele-shopping．Other channels can open for tele-business, including(包括)the largest American tele-shopping company and a 24－hour tele-shopping company．German businesses are hoping this new tele shopping will help them sell more things．

    　　Some people like tele-shopping because it allows them to do their shopping without leaving their homes．With all the problems of traffic in the cities, this is an important reason．But at the same time, other Europeans do not like this new way of shopping．They call tele-shopping “Junk(垃圾)on the air”．Many Europeans usually worry about the quality(质量)of the things for sale on TV．Good quality is important to them, and they believe they cannot be sure about the quality of the things on TV．

    　　The need for high quality means that European tele-shopping companies will have to be different from the American companies．They will have to be more careful about the quality of the things they sell．They will also have to work harder to sell things that the buyers cannot touch or see in person．

    (1)

    Teleshopping is ________ in Europe．

    [　　]

    A．

    not popular

    B．

    growing

    C．

    not possible

    D．

    cheap

    (2)

    People like tele-shopping because it is ________．

    [　　]

    A．

    very interesting

    B．

    cheaper

    C．

    easier

    D．

    more popular

    (3)

    Some Europeans don’t like tele-shopping because they ________．

    [　　]

    A．

    don’t like to buy things

    B．

    don’t watch TV

    C．

    believe the things on TV are expensive

    D．

    think the things sold on TV are bad quality

    (4)

    In Germany, tele-shopping may ________．

    [　　]

    A．

    help businessmen get more money

    B．

    keep the shops open longer

    C．

    have fewer buyers

    D．

    bring better TV programs

    (5)

    The best title of this passage is ________．

    [　　]

    A．

    American Tele-shopping

    B．

    Tele-shopping Companies

    C．

    Tele-shopping in Europe

    D．

    Tele shopping－Junk on the air

    答案：1．B;2．C;3．D;4．A;5．C;
    解析：

    (1)

    “Now tele-shopping is starting in Europe．”，由starting一词显然可知答案为B．

    (2)

    看了电视，然后打个电话就能购买自己所需要的东西，显然是容易多了．故答案要选C．

    (3)

    答案的出处是“Many Europeans usually worry about the quality(质量)of the things for sale on TV．”一句．

    (4)

    “German businesses are hoping this new tele shopping will help them sell more things．”，由此不难看出这些商人通过电子购物可能会发更大的财．

    (5)

    　　该文从美国的电子购物写起，详细介绍了欧洲几个国家开展电子购物的情况．所以正确答案为C．

    　　这篇短文主要介绍了在欧美国家新兴的一种购物方式——电视购物．由于不出家门就能购买自己所需的东西，还能缓解城市的交通压力，所以这种购物方式深得一些人的喜爱．不过，一些欧美人士并不喜欢这种购物方式，他们担心商品的质量是否有保证．为了确保售出商品的质量，欧洲电视购物公司将更加认真、努力地工作．


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