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【题目】阅读下面的材料,根据要求写一篇不少于800字的文章。

要求:结合材料的内容和寓意,选好角度,确定立意,明确文体,自拟标题;不要套作,不得抄袭。

【答案】(略)

【解析】广告无处不在,但广告所反映的社会生态问题,却值得我们深思。漫画中一个人大张着嘴巴,手里拿着一个大喇叭使劲地吹着。喇叭筒里吹出了四个炮弹,每一个炮弹上都有一个字,连起来就是雷人广告。我们可以分角度来解读这则广告:(1)从商家角度立意:杜绝雷人广告,商家自律很重要。商家在媒体刊登广告,本无可厚非,但是雷人广告会让人摸不着头脑。所以商家还是应该加强自律,在产品质量上下功夫,不要把心思花在雷人之举的广告上。(2)从广告制作方角度立意:要有自己的见解,履行社会职责。商家再好的广告设想,都要通过广告方来设计、制作与发布。广告方应履行自己的职责,不要只考虑经济利益而见利忘义,还应多多考虑社会效应。(3)从监管角度立意:监管部门应坚决抵制商家的低俗行为。广告内容应当有利于人的身心健康,促进商品和服务质量的提高,保护消费者的合法权益,遵守社会公德和职业道德。为净化广告市场环境,监管部门对不法行为应及时亮剑。(4)从文化传承角度立意:广告语应有利于文化传承,不能违背主流文化。整个社会要讲究诚信,哗众取宠终究是过眼云烟。我们应自觉抵制庸俗、低俗、媚俗文化,提倡陶冶情操、愉悦心灵、引人向善的高雅文化。

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