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    Advertisement is the difficult business of bringing information to great numbers of people.The purpose of an advertisement is to make people respond to make them react to an idea，such as helping prevent forest fires，or to make them want to buy a certain product or service.At the beginning of the 20th century，advertisement was described as“salesmanship in print”.If this definition were expanded to include radio and television，it would still stand today.The most effective way to sell something is through person-to-person contact.But the cost of person-to-person selling is high because it takes a great deal of time，and it increases the cost of the product or service.Advertising distributes the selling message to many people at one time.The first printed advertisement in the English language appeared in 1278，more than a century before Shakespeare’s first play was produced.This early advertisement was the work of William Caxton，England’s first printer，who used it to advertise religious books from his own workshop Caxton posted small printed notices along London’s main streets．Besides advertising his product，he identified his shop with a red-striped shield(盾形徽章)so that customers could find it easily．
    This same sort of simple informational advertising is still used.Examples are the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town.
    The Industrial Revolution，in the 18th and 19th centuries，brought a new kind of advertising.Large factories took the place of small workshops and goods were produced in large quantities.
    Manufacturers used the newly built railroads to distribute(递送)their products over wide areas.They had to find many thousands of customers in order to stay in business.They couldn’t simply tell people where shoes or cloth or tea could be bought---they had to learn how to make people want to buy a specific product. Thus modern advertising was born．
    Advertising created new markets and helped to raise standards of living as people came to feel that they had a right to new and better products.
    小题1:The passage mainly talks about       .
    A．the development of advertisement
    B．the first advertisement in the world
    C．the difficulty in advertising
    D．the advantages of advertisements
    小题2:Why is advertisement accepted by people?
    A．Because it can help to prevent forest fires.
    B．Because it cand make people want to buy a certain product or service.
    C．Because it can bring information to great numbers of people.
    D．Because it can help people live longer.
    小题3:Modern advertisement was born as a result of         .
    A．the Industrial Revolution
    B．the newly built railroads
    C．the appearance of the first printer advertisement
    D．people’s need
    小题4:We can conclude from the passage that         .
    A．red-striped shield is the best thing to use in advertising
    B．main streets and television are used in advertising
    C．person-to-person selling is the best way in advertising
    D．people show little interest in advertisement

    小题1:A
    小题1:C
    小题1:A
    小题1:B

    小题1:通读全文，主要讲述了广告业的发展史。
    小题1:从文章最后一句可知，广告使人们获取了大量信息，人们可有选择地购买商品或接受服务，从而生活水平得以提高。
    小题1:从文章第三段可知，由于工业革命的发展带来新型的广告业，即现代广告。
    小题1:从文章中可知，red-striped shied是首次做广告时用的东西，不是最佳方式，而B项才是现代发布广告的途径，通过街道或电视做广告省钱高效。
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    科目：高中英语 来源：不详 题型：完形填空

    完形填空 (20%):
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    科目：高中英语 来源：不详 题型：阅读理解

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    B．Distance between large and small animals before escaping.
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    科目：高中英语 来源：不详 题型：完形填空

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    A．home B．position C．purpose D．result
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    A．it B．which C．who D．that
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    A．pastB．send C．deliver D．fly
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    科目：高中英语 来源：不详 题型：完形填空

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    A．buyB．catchC．holdD．weigh
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    A．breadB．cakesC．riceD．vegetables
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    A．cookB．eatC．makeD．take
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    A．allB．differentC．the sameD．two
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    A．healthyB．poorC．richD．weak
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    A．cornB．meatC．riceD．wheat
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    A．buyB．likeC．needD．plant
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    A．cookB．eatC．harvestD．hate
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    A．anythingB．porkC．riceD．vegetables
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    A．applesB．fishC．pigsD．plants

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    科目：高中英语 来源：不详 题型：完形填空

    Do you think that a universal language will emerge within the next century? English is   51  the lingua franca in many parts of the world, and is the best language currently to know   52  business and science,   53  I don’t think English will   54  become a universal language. I think that if a language becomes the world language, it should be an artificial one.   55 , it might seem to many as an effort to   56  a certain cultural group. The   57  with a universal language is how to   58  it, and how to get the governments of the world to agree   59  its implementation.
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    A．preciouslyB．uncertainlyC．indefinitelyD．currently
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    A．tellB．mentionC．sayD．speak
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    A．howB．whatC．whereD．whether
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    科目：高中英语 来源：不详 题型：阅读理解

    The UK has a well-respected higher education system and some of the top universities in the world. But to those who are new to it all, it can be something confusing.
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    However, having just left the comfort of home and all your friends behind, meeting lots of strangers in big halls can be uneasy. Where do you start? Who should you make friends with? Which clubs should you join?
    Luckily, there will be thousands of others in the same boat as you are worried about starting their university social life. So just take it all in slowly. Don’t rush into anything that you’ll regret for the next three years.
    Here are some top tips from past students on how to survive Freshers’ Week:
    ·Make sure you know something about the British social customs. Have a few wine glasses and snacks handy for your housemates and friends.
    ·Sometimes cups of tea or even sweets can give you a head start in making friends.
    ·The more active you are, the more likely you’ll be to meet new people than if you’re someone who never leaves his rooms.
    ·Keep your door open when you’re in and that sends positive messages to your neighbors that you’re friendly.
    So with a bit of clever planning, Freshers’ Week can give you a great start to your university life and soon you’ll be passing on your wisdom to next year’s newcomers.
    小题1:Which of the following statements is FALSE according to the passage?
    A．October is generally the busiest month for universities.
    B．It’s a good idea to put a doorstop in your door.
    C．A bit of planning can make Freshers’ Week easier.
    D．The first week of your every year at university is called Freshers’ Week.
    小题2:We can infer from the 4th paragraph that ______.
    A．the newcomers usually miss the days living at home
    B．most of the students in the UK spend three years in universities
    C．many freshers are worried about how to fit university life
    D．all the new students will make new friends and join certain clubs
    小题3:Why does the author suggest having wine glasses and snacks handy?
    A．To pass the busy university life.B．To help make friends with other freshers.
    C．To show yourself a drinker as others.D．To pass the time in a happy way.
    小题4:The main purpose of writing this passage is to ______.
    A．tell the newcomers how to make a new start in universities
    B．introduce something about higher education system of the UK
    C．discuss something about the Freshers’ Week in the UK
    D．advise the freshmen how to behave well in the beginning

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    科目：高中英语 来源：不详 题型：阅读理解

    Prince Charles yesterday promised to reduce the royal impact on the environment through sweeping changes to his personal lifestyle and official schedule. The prince will replace carbon-heavy private jets and helicopters with scheduled flights and train services.
    The move came as Prince Charles urged business leaders to publish the environmental pact of their activities.
    He said, “Few accountants and business decision-makers ask, ‘How much of our critical natural resource is left? How many miles of polar ice cap has our business helped melt this year? By how many inches have we raised sea levels? How many species have we put at risk? How many homes will be flooded, how many people will die of thirst or starvation because of our activities? ’ These are not comfortable questions, but, by God, they need to be asked. ”
    He added, “At the moment these costs do not appear in anyone’s books… Yet they are real, they are incurred now and in a relatively short time, the damage being caused may be beyond remedy. ” He said the world was “running up the biggest global credit card debt in history, but with little or no thought for how the bill will ever be paid”.
    Flanked by the prime minister and business and community leaders at St James’ Palace, the prince said his new “accounting for sustainability” project would give consumers the power to choose products that caused less damage to the planet.
    Duchy Originals, the prince’s food company, is taking steps to work out how much carbon dioxide and other green-house gases are emitted in growing, processing and distributing its products. The changes to the prince’s travel arrangements announced yesterday are part of a wider review of the carbon footprint associated with activities at all three of his residences. Clarence House in London, Highgrove and Birkhall on the Balmorals estate(庄园), as well as the activities of his 21 personal and 105 full-time staff. Measures include a review of electricity use, commuter and other staff travel and are intended to identify further reductions in carbon dioxide emissions. The review will report in June , when Clarence House will announce annual targets to reduce carbon emission.
    小题1:How does Prince Charles feel about business leaders in terms of environmental protection?
    A．Dissatisfied.B．Disappointed.
    C．Doubtful.D．Impatient.
    小题2:In response to Prince Charles’ calls, Duchy Originals will ______.
    A．make as much green food as possible
    B．cut down its cost
    C．figure out its greenhouse gas emission
    D．continue its greenhouse gas emission
    小题3:The underlined phrase in paragraph 4 probably refers to ______.
    A．the great amount of waste produced by industry
    B．the great damage caused to the environment
    C．the great amount of debts of the royal family
    D．the high cost of industry in their producing process
    小题4:What would be the best title for the passage?
    A．Prince Charles promised Greener Royal Lifestyle
    B．Better Late than Never
    C．Prince Charles and His Concern for Environment
    D．The Royal Family Has a Role to Play in Environment Protection

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