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  Despite bankruptcies, lay off and tighter consumers spending, a few female led businesses in Japan are developing well.

  Shizue Hamada, 52, set up a business in 1991 with eight other housewives to care for the elderly and the physically disabled.

  It wasn’t long before the Tasukeai Yui(mutual-aid group)earned a reputation for its excellent service.It now employs 200 staff and has 300 million yuan(US $2.4million)in annual sales.

  The woman said their business has been successful because they provide what customrs really want.

  These entrepreneurs are making use of a revitalized and healthy demand for everyday basic items.

  Bread, for instance, is in high demand.Business woman Meiko Tanaka, 26, started selling high-quality bread over the Internet in 2000.“Bread is cheap,”she said.“We might as well eat the bread baked using the the highest-quality ingredients.”

  Five women-former office workers in their late 20s-have started the“OL Food Bureau of Investigation”to review restaurants on the Internet.OL means young office lady.It’s a common nickname in Japan.

  Business is increasing rapidly.Membership for their online magazine has reached 26, 000.Their non-professional comments seem to carry a lot of weight with consumers.This month the five women will be appearing on Japanese TV.

  What all these female entrepreneurs have in common is a strong belief in their likes and dislikes, and confidence is their own sensibilities.

  They find gaps in the market and fill them with products and services that they like or want.

  Japanese women headed nearly 6 percent of all businesses in Japan at the end of June-up from 4.5 per cent in 1999.

  These female led micro businesses are playing an increasingly large role in the economy by plugging the gap between supply and demand.

(1)

When talking about the businesswomen in Japan,the writer ________

[  ]

A.

thinks little of them

B.

thinks that they will take the place of men in future

C.

sings the praises of their abilities

D.

is not sure of their future development

(2)

The passage mainly discusses ________

[  ]

A.

Japanese women

B.

female-led businesses in Japan

C.

how to earn a reputation

D.

Japanese economic development

(3)

The five women will be appearing on Japanese TV because ________

[  ]

A.

thier comments have great influences on consumers

B.

they have set up the first online magazine

C.

they have arranged hundreds of jobs for laid off workers

D.

they used to work in offices and are fairly beautiful

(4)

If an old man in Japan can’t live by himself,he should turn to ________ for help.

[  ]

A.

Tasukeai Yui

B.

Meiko Tanaka

C.

OL Food Bureau of Investigation

D.

entrepreneurs

答案:1.C;2.B;3.A;4.A;
解析:

(1)

由文章最后一句:These female led micro businesses are playing an increasingly large role…可知。

(2)

全文讲的是日本妇女成功地经商的事。

(3)

由上文可知,她们在英特网上开办的“OL Food Bureau of Investigation”吸引了很多人,因为她们的评论的影响力,所以上电视。由第8段可知。

(4)

由文章的第2、3两段可知。


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