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    The editor must never forget that the success of any newspaper depends on advertising. He is usually anxious to keep the good will of local businessmen for this reason. But if the newspaper is well written and the news items have been carefully chosen to attract local readers, the businessmen are thankful for the opportunity to keep their products in the public eye.

    Local newspapers do not often comment on problems of national importance and editors rarely take sides on political questions. But they can often be of service to the community in expressing public feeling on local issues. A newspaper can sometimes persuade the council to take action to provide better shopping facilities, improve transport in the area and preserve local monuments and places of interest.

    These papers often sound rather dull and it seems surprising that they all make a profit, but for many people in small towns and villages the death of someone known to them or the fix of traffic lights at a busy corner nearby can sometimes be more important than a disaster in a foreign country.

    1. What should the editor remember according to the first paragraph?

       A. Money.　　　　　　　　　　　　   B. Newspaper.

       C. People.　　　　　　　　　　　　   D. Advertising.

    2. What is the local newspapers' attitude on national political questions?

       A. They seldom have their own ideas.

       B. They often express their ideas.

       C. They are against one side.

       D. They are for another side.

    3. Do businessmen like the local newspapers?

       A. No, they are for business.

       B. Yes, from the advertising on the newspapers they can sell well.

       C. Yes, they can write for the newspaper.

       D. No, they can't get much money from the newspaper.

    4. A local newspaper can persuade the council ________.

      A. to provide better shopping facilities

      B. to preserve local monuments

      C. to improve transport in the area

      D. all above

     

    答案：B;A;B;D
    解析：

    		1.       B　尽管文中说报纸的成功取决于广告，但是只有报纸办得好，读者多了，商人才乐意在报上登广告。因此作为编辑应把办好报纸当作第一位的大事，故最佳选项为B。

    2.       A　短文第二段第一句即为答案A。

    3.       B　由短文第一段最后一句所提供的信息，可推出答案为B。

    4．D　读罢短文第二段最后一句，即知答案为D。

     


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