Question

Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand(品牌) of product on the shelf.

    Coloring, for example, varies according to what the producers are trying to sell. Health foods are packaged(包装)in green, yellow or brown because we think of these as healthy colors. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.

    When some kind of pain killer was brought out recently, researchers found that the colors turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package because we think of it as safe, and white as calm.

   The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.

   It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!

   The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote(推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius(天才)to sell it.”

Which of the following may trick a shopper into buying a product according to the text?

   A. The cost of its package.

   B. The price of the product.

   C. The color of its package.

   D. The brand name of the product.

The underlined part “the colors turned the customers off”(in Para.3) means that the colors ____.

   A. attracted the customers strongly

   B. had weak effects on the customers

   C. tricked the customers into shopping

   D. caused the customers to lose interest

Which of the following is the key to the success in product sales?

   A. The way to promote goods.

   B. The discovery of a genius.

   C. The team to produce a good product.

   D. The brand name used by successful producers.

Which of the following would be the best title for this text?

   A. Choice of Good Products

   B. Disadvantages of Products

   C. Effect of Packaging on Shopping

   D. Brand Name and Shopping Tricks

Answer 1

【小题1】C

【小题2】D

【小题3】A

【小题4】C

解析:

【小题1】本题考查考生对文中细节的理解程度。文中提出包装吸引购买者，而外观颜色则是包装的一大要素，因而选C。

【小题2】本题考查考生根据上下文推测词组的能力。文中举例说明了一种镇痛药由于开始时颜色不佳令购买者毫无兴趣，改头换面后销量大增。

【小题3】本题考查考生根据上下文理解文中语句的能力。文中从始至终认为销售商品成功的秘密在于促销手段，这一思想从肥皂商的言谈中可见一斑：“Any fool can make soap, but it takes a genius to sell it.”

【小题4】本题考查考生对全文的概括总结能力。从全文来看，叙述对象是商品中的包装技巧对销售的影响和作用，因而选C。细节理解题。由第一段后部分可知。He built a new hospital in his old hometown in the Congo. 可知应选D。