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    When creating a digital advertisement or something to promote a product or service ,music is one of the most important aspects. Whether it is simply a jingle（短歌）,musical note or any other use of sound，music can play a huge role in attracting a customer’s attention or being noticed by your target audience.
    Music can work hand-in-hand with what you are advertising. Many times the advertising jingle, or saying, is what the audience remembers. Companies such as McDonald’s and Subway have used this method many times with different jingles and little sayings that are easy to remember and fun to sing along with.
    Usually concepts that are part of a jingle would sound conceited(自负的)  and pompous(浮夸的) when said in a normal conversation. When put to music however, and sung in a rhythm，it suddenly sounds attractive. For example, if someone said,” No one does it better than me” in a normal statement, this would sound very conceited. Add music and a tune to this statement and it becomes attractive and fun for others to sing along with.
    While understanding how important music is for your advertising needs, it is also important for you to know the best way to get special music.
    Having people from many different backgrounds all over the world write something specifically for you is one of the best ways to get songs written just for you. You simply choose which one you believe is best for the project. So instead of hiring a single songwriter to compose your music, you can run a contest for you advertising jingle and songwriters around the world write you a finished jingle in an attempt to win your contest.
    小题1:What does the passage mainly tell us?
    A．How to use music in advertising.
    B．Advertising music can help sell products.
    C．How to get an advertising jingle.
    D．Advertisements are important in promoting.
    小题2:What makes concepts of an advertising jingle sound attractive?
    A．Wonderful sayings.B．Word and pictures.
    C．Beautiful voice.D．Music and tune.
    小题3:According to the writer, the best way to get an advertising jingle is____.
    A．to collect works from publicB．to invite a famous singer
    C．to get advice from expertsD．to hire a top songwriter
    小题4:What’s the advantage of your running a contest for an advertising jingle?
    A．It will save much time.B．You can get the best works.
    C．It will cost less money. D．You can sell more products.

    小题1:B
    小题2:D
    小题3:A
    小题4:B

    试题分析：本文讲述了音乐在广告中有着非常重要的作用，并告诉我们如何来获得这种和广告顺口溜。
    小题1:主旨题。从第一段When creating a digital advertisement or something to promote a product or service ,music is one of the most important aspects.可知，文章主要告诉我们音乐在广告中起到非常重要的作用，故选B
    小题2:细节题。从文章Add music and a tune to this statement and it becomes attractive and fun for others to sing along with.可以知道音乐和旋律能使广告更加有吸引力，故选D
    小题3:细节题。从文章Having people from many different backgrounds all over the world write something specifically for you is one of the best ways to get songs written just for you.可知这种特殊的广告顺口溜要从不同背景的人那里得到，故选A
    小题4:推断题。从文章最后一段You simply choose which one you believe is best for the project. 可知，举行一个广告台词顺口溜的全球征集竞赛的优点是你能从中选出最好的一个，故选B
    点评：本文文脉清晰，结构很好把握。说明文是历年高考很常见的文体，对于科技类的说明文比较难，而对于说物的文体较容易。本文中，把握好一个中心即作者对如何得到广告中的音乐及顺口溜的作用进行了介绍。同时，此类文章中推断题要理解作者写作的意图，方可作答。
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    B．introduce the traditions of the Red Nose Day
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    Did Steve Jobs kill the music industry? That’s the question on many people’s lips since rock star Jon Bon Jovi accused the Apple boss of personally destroying the music industry.Bon Jovi centers his criticism on how he believes music downloading has robbed young people of what he calls the “beauty of buying an album”. “Kids today have missed the beauty of taking your pocket money and making a decision based on the jacket (封面), not knowing what the record sounded like,” he said.
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    A．How Steve Jobs and Apple destroyed the music industry.
    B．Why young people prefer downloading music to buying albums.
    C．The problem of illegal downloading of music.
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