Some people look at a hole and see empty space. Others see opportunity. That’s what Sheri Schmelzer spotted a few years ago when everyone—including her three children—started wearing Crocs, the colorful shoes dotted with holes.
“My kids and I were clowning around, and my eldest daughter, Lexie, got the sewing kit out. I brought one of the Crocs, pulled some buttons, rhinestones, and fabric out of the kit, and stuck them in the holes. Lexie said, ‘Mom, I love that!’”
Sheri and Lexie, then seven, spent the rest of the day filling holes in the family’s 12 pairs of Crocs. Every look-alike shoe was suddenly unique. When her husband, Rich, experienced in setting up businesses, came home later that day, says Sheri, “I could see the light bulb go on over his head,” Crocs had sold millions of pairs of shoes; the couple figured they could create a business simply by riding the wave. Rich refused to let a decorated Croc leave their Boulder, Colorado, house until he’d filed a patent.
But first they needed a name. “Rich and I had seen a movie where Meg Ryan says to Tom Hanks, ‘I’m such a flibbertigibbet!’ That became my nickname, so I called the business Jibbitz.” While Sheri designed, Rich strategized. They decided to sell the charms through a website, Jibbitz.com
Six months later, in February 2006, Sheri was doing so well that Rich left his business to work with her full-time. She was making hundreds of Jibbitz to order, by hand, by herself, in their basement. And filling those holes wasn’t as easy as it looked. The bigger the shoe, the bigger the holes; it took six models before Sheri figured out how to make her charms one-size-fits-all. Later Rich found a way to get plastic Jibbitz manufactured in China.
Someone at Crocs was sure going to notice the charms—after all, the company was headquartered (总部设在) just ten miles down the road. Duke Hanson, one of Crocs’ founders, spotted Lexie and her Jibbitz at the local pool, handed her his business card, and said, “Have your mom call me.”
Sheri and Rich met with Crocs executives, but no one suggested buying the company. Sheri was actually relieved because she wanted to see if she, not Crocs, could make it big. And she did. In December 2006, Crocs bought Jibbitz for $20 million, with the Schmelzers staying on board.
1. The passage is mainly about ____.
A. how the Schmelzers found opportunities out of nothing.
B. how the Schmelzers found opportunities and developed their business
C. how creativity matters to a successful business
D. how the business of Crocs became successful.
2. When Sheri said, “I could see the light bulb go on over his head”, she meant that ____.
A. Rich was really excited B. Rich liked their shoe charms
C. saw this as a business opportunity
D. Rich wasn’t satisfied with the decorations
3. From Paragraph 5, we can learn that ____.
A. the Schmelzers kept improving to make their business successful
B. Sheri does not trust others when it comes to designing Jibbitz
C. making the products unique is key to business success
D. Rich made a lot of sacrifices for their family business
4. Which of the following is arranged in the right order according to the text?
a. the Schmelzers applied for a patent b. Crocs’ shoes sold well
c. the Schmelzers set up their website
d. by making their products in China, the Schmelzers spread their business.
A. acdb B.bacd C. bcad D. adcb
科目:高中英语 来源: 题型:阅读理解
Can people change their skin colour without suffering like pop king Michael Jackson? Perhaps yes. Scientists have found the gene that determines skin colour.
The gene comes in two versions, one of which is found in 99 per cent of Europeans. The other is found in 93 to 100 per cent of Africans, researchers at Pennsylvania State University report in the latest issue of Science.
Scientists have changed the colour of a dark-striped zebrafish to uniform gold by inserting a version of the pigment(色素) gene into a young fish. As with humans, zebrafish skin colour is determined by pigment cells, which contain melanosomes(黑色素). The number, size and darkness of melanosomes per pigment cell determines skin colour.
It appears that, like the golden zebrafish, light-skinned Europeans also have a mutation(变异) in the gene for melanosome production. This results in less pigmented skin.
However, Keith Cheng, leader of the research team, points out that the mutation is different in human and zebrafish genes.
Humans acquired dark skin in Africa about 1.5 million years ago to protect bodies from ultra-violet rays of the sun(太阳光紫外线), which can cause skin cancer.
But when modern humans leave Africa to live in northern latitudes, they need more sunlight on their skin to produce vitamin D. So the related gene changes, according to Cheng.
Asians have the same version of the gene as Africans, so they probably acquired their light skin through the action of some other gene that affects skin colour, said Cheng.
The new discovery could lead to medical treatments for skin cancer. It also could lead to research into ways to change skin colour without damaging it like chemical treatment did on Michael Jackson.
The passage mainly tells us that ________.
A. people can not change their skin colour without any pain
B. the new discovery could lead to search into ways to change skin colour safely
C. pop king Michael Jackson often changed his skin colour as he liked
D. scientists have found out that people’s skin colour is determined by the gene
It can be inferred from the passage that ________.
A. nowadays people who want to change their skin colour have to suffer a lot from the damage caused by the chemical treatment
B. Europeans and Africans have the same gene
C. the new discovery could help to find medical treatments for skin cancer
D. there are two kinds of genes
Scientists have done an experiment on a dark-striped zebra fish in order to ________.
A. find the different genes of humans’
B. prove the humans’ skin colour is determined by the pigment gene
C. find out the reason why the Africans’ skin colour is dark
D. find out the ways of changing peopl’s skin colour
The writer’s attitude towards the discovery is ________.
A. neutral B. negative C. positive D. indifferent
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科目:高中英语 来源: 题型:阅读理解
Can people change their skin colour without suffering like pop king Michael Jackson? Perhaps yes. Scientists have found the gene that determines skin colour.
The gene comes in two versions, one of which is found in 99 per cent of Europeans. The other is found in 93 to 100 per cent of Africans, researchers at Pennsylvania State University report in the latest issue of Science.
Scientists have changed the colour of a dark-striped zebrafish to uniform gold by inserting a version of the pigment(色素) gene into a young fish. As with humans, zebrafish skin colour is determined by pigment cells, which contain melanosomes(黑色素). The number, size and darkness of melanosomes per pigment cell determines skin colour.
It appears that, like the golden zebrafish, light-skinned Europeans also have a mutation(变异) in the gene for melanosome production. This results in less pigmented skin.
However, Keith Cheng, leader of the research team, points out that the mutation is different in human and zebrafish genes.
Humans acquired dark skin in Africa about 1.5 million years ago to protect bodies from ultra-violet rays of the sun(太阳光紫外线), which can cause skin cancer.But when modern humans leave Africa to live in northern latitudes, they need more sunlight on their skin to produce vitamin D. So the related gene changes, according to Cheng.Asians have the same version of the gene as Africans, so they probably acquired their light skin through the action of some other gene that affects skin colour, said Cheng.
The new discovery could lead to medical treatments for skin cancer. It also could lead to research into ways to change skin colour without damaging it like chemical treatment did on Michael Jackson.
The passage mainly tells us that ________.
A. people can not change their skin colour without any pain
B. the new discovery could lead to search into ways to change skin colour safely
C. pop king Michael Jackson often changed his skin colour as he liked
D. scientists have found out that people’s skin colour is determined by the gene
It can be inferred from the passage that ________.
A. nowadays people who want to change their skin colour have to suffer a lot from the damage caused by the chemical treatment B. Europeans and Africans have the same gene
C. the new discovery could help to find medical treatments for skin cancer D. there are two kinds of genes
Scientists have done an experiment on a dark-striped zebra fish in order to ________.
A. find the different genes of humans’
B. prove the humans’ skin colour is determined by the pigment gene
C. find out the reason why the Africans’ skin colour is dark D. find out the ways of changing peopl’s skin colour
The reason why Europeans are light-skinned is probably that ________.
A. they are born light-skinned people
B. light-skinned Europeans have mutation in the gen for melanosome production
C. they have fewer activities outside D. they pay much attention to protecting their skin
The writer’s attitude towards the discovery is ________.
A. neutral B. negative C. positive D. indifferent
查看答案和解析>>
科目:高中英语 来源: 题型:阅读理解
Can people change their skin colour without suffering like pop king Michael Jackson? Perhaps yes. Scientists have found the gene that determines skin colour.
The gene comes in two versions, one of which is found in 99 per cent of Europeans. The other is found in 93 to 100 per cent of Africans, researchers at Pennsylvania State University report in the latest issue of Science.
Scientists have changed the colour of a dark-striped zebrafish to uniform gold by inserting a version of the pigment(色素) gene into a young fish. As with humans, zebrafish skin colour is determined by pigment cells, which contain melanosomes(黑色素). The number, size and darkness of melanosomes per pigment cell determines skin colour.
It appears that, like the golden zebrafish, light-skinned Europeans also have a mutation(变异) in the gene for melanosome production. This results in less pigmented skin.
However, Keith Cheng, leader of the research team, points out that the mutation is different in human and zebrafish genes.
Humans acquired dark skin in Africa about 1.5 million years ago to protect bodies from ultra-violet rays of the sun(太阳光紫外线), which can cause skin cancer.
But when modern humans leave Africa to live in northern latitudes, they need more sunlight on their skin to produce vitamin D. So the related gene changes, according to Cheng.
Asians have the same version of the gene as Africans, so they probably acquired their light skin through the action of some other gene that affects skin colour, said Cheng.
The new discovery could lead to medical treatments for skin cancer. It also could lead to research into ways to change skin colour without damaging it like chemical treatment did on Michael Jackson.
51. The passage mainly tells us that ________.
A. people can not change their skin colour without any pain
B. the new discovery could lead to search into ways to change skin colour safely
C. pop king Michael Jackson often changed his skin colour as he liked
D. scientists have found out that people’s skin colour is determined by the gene
52. It can be inferred from the passage that ________.
A. nowadays people who want to change their skin colour have to suffer a lot from the damage caused by the chemical treatment
B. Europeans and Africans have the same gene
C. the new discovery could help to find medical treatments for skin cancer
D. there are two kinds of genes
53. Scientists have done an experiment on a dark-striped zebra fish in order to ________.
A. find the different genes of humans’
B. prove the humans’ skin colour is determined by the pigment gene
C. find out the reason why the Africans’ skin colour is dark
D. find out the ways of changing peopl’s skin colour
54. The reason why Europeans are light-skinned is probably that ________.
A. they are born light-skinned people
B. light-skinned Europeans have mutation in the gen for melanosome production
C. they have fewer activities outside
D. they pay much attention to protecting their skin
55. The writer’s attitude towards the discovery is ________.
A. neutral B. negative C. positive D. indifferent
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科目:高中英语 来源:20102011学年福建省四地六校高一下学期第二次月考英语试题 题型:阅读理解
Can people change their skin colour without suffering like pop king Michael Jackson? Perhaps yes. Scientists have found the gene that determines skin colour.
The gene comes in two versions, one of which is found in 99 per cent of Europeans. The other is found in 93 to 100 per cent of Africans, researchers at Pennsylvania State University report in the latest issue of Science.
Scientists have changed the colour of a dark-striped zebrafish to uniform gold by inserting a version of the pigment(色素) gene into a young fish. As with humans, zebrafish skin colour is determined by pigment cells, which contain melanosomes(黑色素). The number, size and darkness of melanosomes per pigment cell determines skin colour.
It appears that, like the golden zebrafish, light-skinned Europeans also have a mutation(变异) in the gene for melanosome production. This results in less pigmented skin.
However, Keith Cheng, leader of the research team, points out that the mutation is dif ferent in human and zebrafish genes.
Humans acquired dark skin in Africa about 1.5 million years ago to protect bodies from ultra-violet rays of the sun(太阳光紫外线), which can cause skin cancer.
But when modern humans leave Africa to live in northern latitudes, they need more sunlight on their skin to produce vit amin D. So the related gene changes, according to Cheng.
Asians have the same version of the gene as Africans, so they pr obably acquired their light skin through the action of some other gene that affects skin colour, said Cheng.
The new discovery could lead to medical treatments for skin cancer. It also could lead to research into ways to change skin colour without damaging it like chemical treatment did on Michael Jackson.
1.. The passage mainly tells us that ________.
A. people can not change their skin colour without any pain
B. the new discovery could lead to search into ways to change skin colour safely
C. pop king Michael Jackson often changed his skin colour as he liked
D. scientists have found out that people’s skin colour is determined by the gene
2.. Scientists have done an experiment on a dark-striped zebra fish in order to ________.
A. find the different genes of humans’
B. prove the humans’ skin colour is determined by the pigment gene
C. find out the reason why the Africans’ skin colour is dark
D. find out the ways of changing peopl’s skin colour
3.. The reason why Europeans are light-skinned is probably that ________.
A. they are born light-skinned people
B. light-skinned Europeans have mutation in the gene for melanosome production
C. they have fewer activities outside
D. they pay much attention to protecting their skin
查看答案和解析>>
科目:高中英语 来源:安徽省期末题 题型:阅读理解
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