Until recently, women in advertisements wore one of three things — an apron, an attractive dress or a frown. Although that is now changing, many women still feel angry about offending advertisements. “This ad degrades women.” they protested(抗议).Why does this sort of advertising exist? How can advertisers and ad agencies still produce, sometimes, after months of research, advertising that offends the consumer?
The ASA, the body which deals with complaints about print media, is carrying out research into how women feel about the way they are pictured in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often annoyed by the ads, few feel strong enough to complain.
Women are not the only victims of poor and boring stereotypes(老套)— in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate fellows, always on the lookout for an escape to the pub. But it is women who seem to suffer more from the industry’s inability to put people into an authentic present-day situation. Yet according to Emma Bennett, director of a London advertising agency, women are not aggressive or extremely angry about those stereotypes and sexist (歧视妇女)advertising. “They just find it annoying or tiresome.”
She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. “The most important thing is the advertisement’s tone of voice. Women hate being insincerely praised or given desperately down-to-earth common-sense advice.”
In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and the process of change will remain slow until people on the receiving end take the business seriously and make their –feelings known.
【小题1】Despite recent changes in attitudes, some advertisements still fail to .
A.change women’s opinions of themselves |
B.show any understanding of consumers’ feelings |
C.persuade the public to buy certain products |
D.meet the needs of the advertising industry |
A.condemn the role of the housewife |
B.ignore protests about advertisements |
C.present a misleading image of women |
D.picture the activities of men wrongly |
A.give further emphasis to practical advice |
B.change their style rather than their content |
C.use male images instead of female ones |
D.sing higher praise for women than before |
A.take its job more eagerly |
B.do more pioneering work |
C.take notice of the public opinion |
D.concentrate on the products advertised |
科目:高中英语 来源: 题型:阅读理解
At the bottom of the world lies a mighty continent still wrapped in the Ice Age and, until recent times, unknown to man. It is a great landmass with mountain ranges whose extent and elevation are still uncertain. Much of the continent is a complete blank on our maps. Man has explored, on foot, less than one percent of its area.
Antarctica differs fundamentally from the Arctic regions. The Arctic is an ocean, covered with drifting packed ice and hemmed in by the landmasses of Europe, Asia, and North America. The Antarctica is a continent almost as large as Europe and Australia combined, centered roughly on the South Pole and surrounded by the most unobstructed water areas of the world—the Atlantic, Pacific, and Indian Oceans.
The continental ice sheet is more than two miles high in its center; thus, the air over the Antarctica is far more iced than it is over the Arctic regions. This cold air current from the land is so forceful that it makes the nearby seas the stormiest in the world and makes unlivable those regions whose counterparts (配对物) at the opposite end of the globe are livable. Thus, more than a million persons live within 2, 000 miles of the North Pole in an area that includes most of Alaska, Siberia, and Scandinavia—a region rich in forest and mining industries. Apart from a handful of weather stations, within the same distance of the South Pole there is not a single tree, industry or settlement.
66. The best title for this passage would be________ .
A. Iceland
B. Land of Opportunity
C. Utopia at Last
D. The Unknown Continent
67. At the time this article was written, our knowledge about Antarctica was______.
A. very limited B. vast
C. fairly rich D. non-existent
68. What’s the fundamental difference between Antarctica and the Arctic?
A. The Arctic is an ocean while Antarctica is a continent.
B. The Arctic is inhabited by people while Antarctica is uninhabitable.
C. The Arctic is covered with ice while Antarctica is surrounded by water.
D. The Arctic is surrounded by continents while Antarctica is bordered by oceans.
69. The Antarctica is made uninhabitable primarily by________.
A. ice B. calm seas
C. cold air D. lack of water
70. According to this article,________ .
A. 2, 000 people live on the Antarctica Continent
B. a million people live within 2, 000 miles of the South Pole
C. weather conditions make settlements impractical
D. only a handful of natives inhabit Antarctica
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科目:高中英语 来源:2012-2013学年甘肃省武威第五中学高二9月月考英语试卷(带解析) 题型:阅读理解
The name England comes from the words “Angle land”.The Angles were people who came from northern Germany in the 5th and 6th centuries,after the Romans had left.The French name for England is Angleterre,which also means “Angle land”.There were also invasions (侵略) of southern England by Saxons and Jutes (people from another part of northern Germany).English people are sometimes called AngloSaxons.The Celts who used to live in this area were forced to move back into Scotland,Ireland,Cornwall and into Western France (the area known as Brittany).
England at first became a series of kingdoms,the strongest of which was Wessex (the name comes from WestSaxon).The names of many of the areas in England come from this period—for example,the name Sussex comes from SouthSaxon,Essex from EastSaxon,and East Anglia from EastAngle.The Vikings then came from Denmark,and later the Normans invaded from France. Eventually England,Wales,Scotland and Northern Ireland were united,forming the United Kingdom.
The English language is the main language spoken throughout England,although there are many different accents.It can be difficult to know how to spell or to pronounce some English words,because the language has been influenced by Latin and Greek (languages used at the time of the Romans,and used in religion and education until recent times),German (the language of the Angles,Saxons and Jutes),French(the language of the Normans),Gaelic/Scots (Celtic languages) and Danish (the language of the Vikings).
There are now many people throughout the United Kingdom who speak a foreign language either as their first or second language;mainly due to immigration (移民) from Europe or the Commonwealth (countries which used to be part of the British Empire).
【小题1】According to the first paragraph,which of the following statements is NOT true?
A.The Romans were forced to leave England when the Jutes attacked there. |
B.The Celts used to live in England but left for some reason. |
C.Southern England once was attacked by Saxons and Jutes. |
D.Angles and Saxons came from different parts of northern Germany. |
A.Sussex | B.Wessex |
C.Essex | D.East Anglia |
A.English words are hard to spell and to pronounce. |
B.England had been invaded by most of the countries of Europe. |
C.The English language was influenced by several foreign languages. |
D.It’s hard for people who have different English accents to communicate. |
A.Because they are required to learn a foreign language at school. |
B.Because they plan to live outside the UK in the future. |
C.Because they have moved from other countries. |
D.Because they have worked in other countries. |
A.tell the history of England |
B.tell how the United Kingdom was formed |
C.introduce the main spoken language throughout England |
D.tell the origin of the name of England |
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科目:高中英语 来源:2012-2013学年广东省佛山市佛山一中高一下学期期中考试英语试卷(带解析) 题型:阅读理解
Roman Pantheon (万神殿) is one of the greatest achievements of the ancient Romans. The ancient Romans were good architects and they built many wonderful buildings. Another good example of a Roman architectural style is the Roman Coliseum, which is a large building used for public sports events or entertainment. The Roman architectural style has been borrowed by many of the western countries.
The architecture of Pantheon is unique to Rome. In Latin and Greek, pantheon means "Temple of all the Gods". Marcus Agrippa built the original Pantheon in 27 BC. But the Pantheon built by Agrippa was completely destroyed in 80 AD when a fire broke out. The Roman Pantheon that is visited by many tourists today was rebuilt in 125 AD by the Roman emperor Hadrian. Hadrian's architects followed the exact design of Marcus Agrippa. Historians believe that the Pantheon was a place of worship(崇拜) because it housed all the gods and goddesses of the ancient Romans.
The Pantheon of Rome is an amazing example of ancient Roman architecture. This building has been in use for over 2000 years. The Roman Pantheon is famous for its design, size. The most unbelievable feature of this building is its huge concrete dome(圆顶). The Pantheon’s dome was thought to be the largest, until recent times.
Phocas, the Byzantine Emperor presented the Roman Pantheon to Pope Boniface IV to save it from the destruction. In 609 AD, it was turned into a church. During Papal rule, it was used as a burial ground (坟场) for kings and other famous people. There are tombs of Raphael (a painter), King Victor Emmanuel II, King Umberto I and many more in the Pantheon.
Some of the buildings that were constructed on the model of the Roman Pantheon are The Rotunda - University of Virginia, Low Memorial Library - Columbia University, Grand Auditorium - Tsinghua University, Jefferson Memorial - Washington D.C. and Duomo - Florence.
【小题1】From the first paragraph, we can learn that _______.
A.the Coliseum was often used for big parties |
B.there were different architectural styles in Rome |
C.the Roman architectural style was borrowed from many western countries |
D.the Pantheon and the Coliseum are examples of Roman architecture |
A.exhibit the terrific design of Marcus Agrippa |
B.suggest the power of Emperor Hadrian |
C.provide a place for Roman gods and goddess |
D.show ancient Rome’s unique architectural style |
A.27BC | B.80AD | C.about 125AD | D.609 AD |
A.strange shape | B.huge dome | C.perfect quality | D.beautiful |
A.some facts about the Roman Pantheon |
B.the influence of ancient Roman architecture |
C.Roman’s lifestyle in ancient times |
D.ancient Romans and their architecture |
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科目:高中英语 来源:2013-2014学年高考二轮复习训练:专题3 动词与动词短语英语试卷(解析版) 题型:完型填空
The cultures of the East and the West really disting?uish from each other a lot.This is because the culture systems are two separate systems ____.
The origin of the eastern cultures is mainly from two countries:China and India.Both of the two cultures are gestated(孕育) by ___.In China,the mother river is the Yellow River ___ the Indian one is the Hindu River.These two cultures were ____ for several thousand years and formed their own styles.Then in the Tang Dynasty of China,the Chinese culture ____ went overseas to Japan,____ into the Japanese society and ___ the Japanese culture nowadays.Though a bit different from the Chinese one,it ____ to the same system.
When the two mother rivers gave birth to the eastern culture,another famous culture was ____ on the Mesopotamian Plain(美索不达米亚平原)—the Mesopotamian Civilization.This civilization later on developed into the cultures of the Ancient Greece and Ancient Rome.And these two are well?known as the ____ of the European culture.____ the Chinese culture,the European one also ____ waters.When the colonists of England ____ in America,their culture went with them over the Atlantic Ocean.So the American culture doesn’t ___ from the European one a lot.
At the same time,the ____ of the language systems adds to the cultural differences.In the East,most languages belong to the pictographic(象形文字的) languages while the Western languages are ____ based on the Latin system,for example,the one I’m using to write this paper.
Other factors like human race difference ____ as well.However,___ the far distance and the steep areas between the East and West,the two cultures seldom ___ until recent centuries.____ they grew up totally in their own ways with almost no interference(干扰) from the other.
1.A.above all? B.on the whole
C.in all? D.in no case
2.A.mountains? B.plains
C.lakes? D.rivers
3.A.or? B.for
C.while? D.when
4.A.developed? B.improved
C.created? D.protected
5..A.suddenly? B.quietly
C.gradually? D.naturally
6.A.mixed? B.changed
C.decided? D.forced
7.A.expanded? B.interrupted
C.influenced? D.shaped
8.A.comes? B.belongs
C.amounts D.adds
9.A.brought up? B.carried out
C.given out? D.picked up
10.A.result? B.sign
C.base? D.content
11.A.Via? B.Except
C.With D.Like
12.A.affected? B.spread
C.crossed? D.formed
13.A.joined up? B.went up
C.broke down? D.settled down
14.A.come? B.suffer
C.result? D.differ
15..A.difference? B.development
C.appearance? D.feature
16.A.properly? B.partly
C.simply? D.mostly
17.A.last? B.count
C.reduce? D.change
18.A.in terms of? B.due to
C.as to? D.in case of
19.A.transform? B.display
C.communicate? D.distinguish
20.A.Furthermore? B.Meanwhile
C.Therefore D.However
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科目:高中英语 来源:四川省2010届高三考前冲刺考试英语试题 题型:书面表达
第二节:完型填空 (共20小题,每小题1.5分,满分30 分)
阅读下面短文,掌握其大意,然后从21--40各题所给的四个选项(A、B、C、D)中,选出能填入空格中的最佳答案,并在答题卡上将该项涂黑。
The cultures of the East and the West really distinguish(区别)each other a lot. This is because the culture systems are two separate systems____21___.
The origin of the eastern cultures is mainly from two countries: China and India. Both of the two cultures are gestated(孕育) by ___22___. In China, the mother river is the Yellow River___23___ the Indian one is the Hindu River. These two cultures were ___24___ for several thousand years and formed their own styles. Then in Tang Dynasty of China, the Chinese culture___25___ went overseas to Japan, ___26___ into the Japanese society and ___27___ the Japanese culture nowadays. Though a bit different from the Chinese one, it ___28___ to the same system.
When the two mother rivers gave ___29___ to the eastern culture, another famous culture was brought up on the Mesopotamian Plain--- the Mesopotamian Civilization. This civilization later on developed into the cultures of the Ancient Greece and Ancient Rome. And these two are well- known as the ___30___ of the European culture. ___31___ the Chinese culture, the European one also ___32___waters. When the colonists of England ___33___down in America, their culture went with them over the Atlantic Ocean. So the American culture doesn’t ___34___ from the European one a lot.
At the same time, the ___35___ of the language systems adds to the cultural differences. In the East, most languages belong to the pictographic languages while the Western languages are ___36___ based on the Latin system, for example, the one I ‘m using to write this paper.
Other factors like human race difference ___37___ as well. However, ____38___ the far distance and the steep areas between the East and West, the two cultures seldom ___39__ until recent centuries.___40___ they grew up totally in their own ways with almost no interference (干扰) from the other.
21. A. above all B. on the whole C. in all D. first of all
22. A. mountains B. plains C. lakes D. rivers
23. A. since B. when C. while D. as
24. A. developed B. improved C. created D. protected
25. A. suddenly B. quietly C. gradually D. naturally
26. A. mixed B. flowed C. moved D. forced
27. A. expanded B. enriched C. influenced D. shaped
28. A. comes B. belongs C. amounts D. adds
29. A. birth B. way C. root D. origin
30. A. characteristics B. sign C. base D. content
31. As B. Unlike C. With D. Like
32. A. passed B. spread C. crossed D. formed
33. A. fell B. went C. broke D. settled
34. A. separate B. grow C. move D. distinguish
35. A. difference B. use C. appearance D. change
36. A. properly B. partly C. simply D. mostly
37. A. include B. counts C. depends D. worked
38. A. in terms of B. due to C. as to D. in case of
39. A. help B. connect C. communicate D. meet
40. A. But B. Because C. So D. Yet
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