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    ________ (相对) speaking,chemistry is easier to learn than math.

     

    Relatively

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    The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．
    　　Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries． Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U．S． companies． It may not be long before London replaces New York as the capital of PR．
    　　Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．
    Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts． According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．
    【小题1】Compared with the American PR personnel, what is/are an advantage（s） of the non-Americans involved in PR?
    A． They tend to be more internationally minded
    B． They speak more and better foreign languages．
    C． They usually pay more attention to global financial situation．
    D． Both A and B．
    【小题2】What is the immediate cause of the downfall of America’s public relations?

    A．The number of US public relations agencies had greatly decreased by 1991．
    B．Other countries have increased their efforts in public relations．
    C．On the global scale, cultural differences have significantly shrunk．
    D．The British companies are becoming especially sophisticated and creative in public relations．
    【小题3】It could be inferred that the author of the passage is______．
    A．an AmericanB．a Briton
    C．Ted TurnerD．an Asian
    【小题4】The underlined word “provincial” in paragraph 3 could possibly mean “     ”．
    A．strict in thinkingB．like people from rural areas
    C．limited in outlook D．interested in geographical knowledge

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    The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．
    　　Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U.S. companies．It may not be long before London replaces New York as the capital of PR．
    　　Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．
    Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news
    broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．
    【小题1】Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?
    A． They tend to be more internationally minded
    B． They speak more and better foreign languages．
    C． They usually pay more attention to global financial situation．
    D． Both A and B．
    【小题2】What is the immediate cause of the downfall of America’s public relations?

    A．The number of US public relations agencies had greatly decreased by 1991．
    B．Other countries have increased their efforts in public relations．
    C．On the global scale, cultural differences have significantly shrunk．
    D．The British companies are becoming especially sophisticated and creative in public relations．
    【小题3】It could be inferred that the author of the passage is______．
    A．an AmericanB．a BritonC．Ted TurnerD．an Asian
    【小题4】The underlined word “provincial” in paragraph 3 could possibly mean “      ”．
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    阅读下面短文， 依据以下提示：1）汉语提示，2）首字母提示，3）语境提示，在每个空格内填入一个适当的英语单词，并将该词完整地填写在右边相对应的横线上。所填单词要求意义准确和拼写正确。

    Everyone has their own way of learning a foreign language.
    		 
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    		【小题1】________
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    		【小题2】________
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    		【小题3】________
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    		【小题4】________
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    		【小题5】_______
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    The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．

    　　Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries． Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U．S． companies． It may not be long before London replaces New York as the capital of PR．

    　　Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．

    Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts． According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．

    1.Compared with the American PR personnel, what is/are an advantage（s） of the non-Americans involved in PR?

             A． They tend to be more internationally minded

             B． They speak more and better foreign languages．

             C． They usually pay more attention to global financial situation．

             D． Both A and B．

    2.What is the immediate cause of the downfall of America’s public relations?

             A． The number of US public relations agencies had greatly decreased by 1991．

             B． Other countries have increased their efforts in public relations．

             C． On the global scale, cultural differences have significantly shrunk．

             D． The British companies are becoming especially sophisticated and creative in public relations．

    3.It could be inferred that the author of the passage is______．

             A． an American                                                            B． a Briton                                                     

             C． Ted Turner                                                                D． an Asian

    4.The underlined word “provincial” in paragraph 3 could possibly mean “      ”．

             A． strict in thinking                B． like people from rural areas

             C． limited in outlook             D． interested in geographical knowledge

     

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    阅读下面短文， 依据以下提示：1）汉语提示，2）首字母提示，3）语境提示，在每个空格内填入一个适当的英语单词，并将该词完整地填写在右边相对应的横线上。所填单词要求意义准确和拼写正确。

    Everyone has their own way of learning a foreign language.

     

    When I was ten years old, I _______(开始)to chat with foreigners. But I 

    1.________

    was very shy. G________, I became more and more confident with their

    2.________

    help. The f______ year, I went to Yangzhou with two foreigners. I became

    3.________

    their g____. First, we came into the Shouxi River, which they wanted to

    4.________

    look around ______ boat. After that, they wanted to buy some souvenirs .

    5._______

    The sellers couldn’t speak English, _____I tried my best to put

    6._______

    _______ they said into English. Next, we went to a small zoo,

    7.________

    where we took some _______.This was an unforgettable

    8._______

    _____(挑战). I hope I can catch many opportunities in the

    9.________

    in the future, then I can speak English, because I think practice makes ______.

    10.________

     

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