Question

【题目】阅读理解。

In ancient Egypt,a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment.Modern businesses have been following his lead,with more tactics(策略).

One tactic involves where to display the goods.For example,stores place fruits and vegetables in the first section.They know that customers who buy the healthy food first will feel happy so that they will buy more junk food(垃圾食品) later in their trip.In department stores,the women’s shoe section is generally next to the women’s cosmetics(化妆品) section:while the shop assistant is going back to find the right size shoe,bored customers are likely to wander over and find some cosmetics they might want to try later.

Besides,businesses seek to appeal to customers’ senses.Stores notice that the smell of baked goods encourages shopping,so they make their own bread each morning and then fan the bread smell into the store throughout the day.Music sells goods,too.Researchers in Britain found that when French music was played,sales of French wines went up.

When it comes to the selling of houses,businesses also use highly rewarding tactics.They find that customers make decisions in the first few seconds upon walking in the door,and turn it into a business opportunity.A California builder designed the structure of its houses smartly.When entering the house,the customer would see the Pacific Ocean through the windows, and then the pool through an open stairway leading to the lower level.The instant view of water on both levels helped sell these $10 million houses.

【1】Why do stores usually display fruits and vegetables in the first section?

A.To save customers time.

B.To show they are high quality foods.

C.To help sell junk food.

D.To sell them at discount prices.

【2】According to Paragraph 3,which of the following encourages customers to buy?

A.Opening the store early in the morning.

B.Displaying British wines next to French ones.

C.Inviting customers to play music.

D.Filling the store with the smell of fresh bread.

【3】What is the California builder’s story intended to prove?

A.The house structure is a key factor customers consider.

B.The more costly the house is,the better it sells.

C.An ocean view is much to the customers’ taste.

D.A good first impression increases sales.

【4】What is the main purpose of the passage?

A.To explain how businesses turn people into their customers.

B.To introduce how businesses have grown from the past.

C.To report researches on customer behavior.

D.To show dishonest business practices.

Answer 1

【答案】

【1】C

【2】D

【3】D

【4】A

【解析】

试题解析:

【1】由第二段第三句可知,把水果蔬菜摆放在第一购物区会使顾客非常开心,促使他们在接下来的购物行程中购买垃圾食品。故选C项。

【2】第三段讲述了第二个营销策略,抓住顾客的感官,分别讲述了用烤面包的香味吸引顾客和用音乐促销的例子。故选D项。

【3】由最后一段第二句可知,顾客买房的决定在刚进门的几秒钟之内就做好了,建筑师巧妙设计刚进门的布局就是要给顾客留下良好的第一印象,提高楼房销售量,故D项正确。

【4】通读全文可知,本文从三个方面介绍了现代营销策略。B项“介绍商业是如何从过去发展而来的”;C项“对顾客行为的研究进行报道”;D项“展示不诚信的商业行为”,均不符合主旨。