In the 1880s, people drank John Pemberton’s tonic to cure headaches. It wasn’t a very popular drink, and he sold only about a dozen drinks a day. That’s why Pemberton was willing to sell the rights to his medicinal drink. The buyer, Asa Griggs Candler, paid just $ 2,300 for the rights to Coca-Cola. Today, Coca-Cola (or Coke) is worth billions of dollars. It controls 50 percent of the world market in soft drinks.
How did Coca-Cola become so popular? One answer is that Asa Candler was a very clever businessman. He was one of the first people to use mass marketing. How did he do this? First, he made his product unique. When he bought the rights to Coca-Cola, it came in ordinary bottles. It looked like every other drink on the market. To make Coca-Cola look different, Candler modernized the bottles. He also made an eye-catching logo for his products. When other companies tried to imitate Coca-Cola’s name, Candler took them to court.
In addition to the unique bottle and logo, Candler spent a lot of time and money advertising his product. He used advertising to make a powerful image of Coca-Cola in the minds of his customers. He gave away free bottles of Coke. He put the name of his drink on pencils, trays, Japanese fans, matches, and many other things. Then he gave the things to people for free. He advertised Coca-Cola in the newspaper and painted the words “Drink Coca-Cola” on the sides of buildings and barns. By 1902, Coca-Cola was the best known product in the United States.
Candler was also able to make memorable advertisements. They often had catchy slogans such as “The Pause That Refreshes.” He also used famous athletes to advertise his product. They helped people to think of Coca-Cola as a delicious drink for everyone.
Today, businesses all over the world use mass marketing, but the makers of Coke were the first.
【小题1】Candler bought the rights to Coca-Cola from _______.
| A．the inventor of a medicinal drink | B．a well-known businessman |
| C．a doctor | D．a carpenter |
| A．he invited people from other companies to attend a court ball |
| B．he shared Coca-Cola’s name with other companies after they went back from the court |
| C．he played basketball with people from other companies on the basketball court |
| D．he took legal action to those who wanted to copy Coca-Cola’s name |
| A．popular music | B．free products | C．memorable phrases | D．simple things |
| A．making Coca-Cola look different |
| B．paying $ 2,300 for the rights to Coca-Cola |
| C．advertising Coca-Cola a powerful image in the minds of the customers |
| D．using famous athletes to advertise his product |
| A．explain that it is easy to use mass marketing |
| B．advice people to spend a lot of money and time on mass marketing |
| C．tell how Asa changes Coca-Cola into a worldwide business by using mass marketing |
| D．describe different ways of using mass marketing |
科目：高中英语 来源： 题型：阅读理解
The National Outline for Medium and Long Term Education Reform and Development (2010 - 20) was released over the weekend. Here are some of the highlights:
Four – percent effort
The government says spending on education will be 4 percent of GDP by 2012. globally, average spending on education is about 4.5% of GDP. China spend 3,33% in 2008. according to Hu Angang, of Tsinghua University’s Center for China Studies, even if China reaches that goal, it will only rank about 100 th out of 188 countries.
Administrative rank
Administrative rankings for school leaders are to be phased out to tackle the bureaucracy (官僚机构) problem that limits educational development, according to Cheng Fangping, of the national Institute for Educational Research. Areas like teaching programs, scientific research, and technological development will be more independent.
Vocational Education
The system will be free of charge. According to Wu Yan, of Beijing Institute of Educational Sciences, this will be key to developing China’s production capacity and will improve poor people’s lives dramatically.
Entering college
Universities could eventually have the freedom to choose some of their own high school applicants. Normally, students are accepted based on the uniform national exam scores. Also, students who agree to go to a remote area could be admitted to university under special circumstances. The most likely change could come on the college entrance English test, which might be modeled on the IELTS or TOEFL. Students will be able to take it several times and pick their best score.
56．Which of the following is true in the future according to the passage?
A．Applicants could take the IELTS or TOEFL instead of the college entrance English test.
B．Colleges will be given the right to choose all of their own applicants.
C．Vocational education will be party free to make people’s lives better.
D．Applicants could sit for the college entrance English test more than once.
57．Which of the following words is closest in meaning to “uniform” in the last paragraph?
A．formal B．official C．same D．united
58．We can learn from the passage even though our country spends 4% of GDP on education in 2012, .
A．there will still be 188 countries ahead of China in this aspect
B．China will certainly overtake the global average spending on education
C．there might be nearly 100 countries ahead of China in this aspect
D．China will be the 100 th country to spend over the global average on education
59．From the third paragraph, we can infer that .
A．school leaders will have more freedom to manage the school
B．schools will have more limits from the government
C．School administrative rankings are to be strengthened to solve the bureaucracy problem
D．schools and research centers will be fully independent from the government
查看答案和解析>>
科目：高中英语 来源： 题型：阅读理解
The National Outline for Medium and Long Term Education Reform and Development (2010 - 20) was released over the weekend. Here are some of the highlights:
Four – percent effort
The government says spending on education will be 4 percent of GDP by 2012. globally, average spending on education is about 4.5% of GDP. China spend 3,33% in 2008. according to Hu Angang, of Tsinghua University’s Center for China Studies, even if China reaches that goal, it will only rank about 100 th out of 188 countries.
Administrative rank
Administrative rankings for school leaders are to be phased out to tackle the bureaucracy (官僚机构) problem that limits educational development, according to Cheng Fangping, of the national Institute for Educational Research. Areas like teaching programs, scientific research, and technological development will be more independent.
Vocational Education
The system will be free of charge. According to Wu Yan, of Beijing Institute of Educational Sciences, this will be key to developing China’s production capacity and will improve poor people’s lives dramatically.
Entering college
Universities could eventually have the freedom to choose some of their own high school applicants. Normally, students are accepted based on the uniform national exam scores. Also, students who agree to go to a remote area could be admitted to university under special circumstances. The most likely change could come on the college entrance English test, which might be modeled on the IELTS or TOEFL. Students will be able to take it several times and pick their best score.
56．Which of the following is true in the future according to the passage?
A．Applicants could take the IELTS or TOEFL instead of the college entrance English test.
B．Colleges will be given the right to choose all of their own applicants.
C．Vocational education will be party free to make people’s lives better.
D．Applicants could sit for the college entrance English test more than once.
57．Which of the following words is closest in meaning to “uniform” in the last paragraph?
A．formal B．official C．same D．united
58．We can learn from the passage even though our country spends 4% of GDP on education in 2012, .
A．there will still be 188 countries ahead of China in this aspect
B．China will certainly overtake the global average spending on education
C．there might be nearly 100 countries ahead of China in this aspect
D．China will be the 100 th country to spend over the global average on education
59．From the third paragraph, we can infer that .
A．school leaders will have more freedom to manage the school
B．schools will have more limits from the government
C．School administrative rankings are to be strengthened to solve the bureaucracy problem
D．schools and research centers will be fully independent from the government
查看答案和解析>>
科目：高中英语 来源：江苏省徐州市2010届高三下学期第三次调研考试（英语） 题型：阅读理解
第三部分：阅读理解（共20小题，每题2分，满分40分）
阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项。
The National Outline for Medium and Long Term Education Reform and Development (2010 - 20) was released over the weekend. Here are some of the highlights:
Four – percent effort
The government says spending on education will be 4 percent of GDP by 2012. globally, average spending on education is about 4.5% of GDP. China spend 3,33% in 2008. according to Hu Angang, of Tsinghua University’s Center for China Studies, even if China reaches that goal, it will only rank about 100 th out of 188 countries.
Administrative rank
Administrative rankings for school leaders are to be phased out to tackle the bureaucracy (官僚机构) problem that limits educational development, according to Cheng Fangping, of the national Institute for Educational Research. Areas like teaching programs, scientific research, and technological development will be more independent.
Vocational Education
The system will be free of charge. According to Wu Yan, of Beijing Institute of Educational Sciences, this will be key to developing China’s production capacity and will improve poor people’s lives dramatically.
Entering college
Universities could eventually have the freedom to choose some of their own high school applicants. Normally, students are accepted based on the uniform national exam scores. Also, students who agree to go to a remote area could be admitted to university under special circumstances. The most likely change could come on the college entrance English test, which might be modeled on the IELTS or TOEFL. Students will be able to take it several times and pick their best score.
56．Which of the following is true in the future according to the passage?
A．Applicants could take the IELTS or TOEFL instead of the college entrance English test.
B．Colleges will be given the right to choose all of their own applicants.
C．Vocational education will be party free to make people’s lives better.
D．Applicants could sit for the college entrance English test more than once.
57．Which of the following words is closest in meaning to “uniform” in the last paragraph?
A．formal B．official C．same D．united
58．We can learn from the passage even though our country spends 4% of GDP on education in 2012, ________.
A．there will still be 188 countries ahead of China in this aspect
B．China will certainly overtake the global average spending on education
C．there might be nearly 100 countries ahead of China in this aspect
D．China will be the 100 th country to spend over the global average on education
59．From the third paragraph, we can infer that________.
A．school leaders will have more freedom to manage the school
B．schools will have more limits from the government
C．School administrative rankings are to be strengthened to solve the bureaucracy problem
D．schools and research centers will be fully independent from the government
查看答案和解析>>
科目：高中英语 来源：2012-2013学年江西景德镇高二下期期末质量检测英语卷（带解析） 题型：阅读理解
On April 20,2013, a big and powerful earthquake attacked Ya’an, Sichuan Province. A great many buildings and houses collapsed, a lot of people were killed and even more people lost their homes in the earthquake .
Death toll from the 7.0-magnitude earthquake that hit Ya’an in southwestern China's Sichuan Province has risen to 188 (as of 18:00 pm, April 22, ), according to latest calculations by local Civil Affairs Bureau. At least 11,826 were reportedly injured in the quake while 25 are still missing, the bureau said.
Experts are anticipating much less casualties in the quake than that from the 8.0 magnitude quake hit Wenchuan on May 12, 2008, also in Sichuan Province, which killed more than 80,000 and injured over 300,000.
Energy released from Wenchuan earthquake would be 30 times of that from Ya’an quake, according to Zhang Xiaonan, an expert with China's Geophysical Union. Dai Junwu with Harbin-based seismological bureau expects the death toll at less than 1,000, and economic losses from the quake could reach up to 100 billion yuan.
Police and expert teams have already rushed for rescue in the quick stricken areas, and the State Council has banned unauthorized rescue efforts and individual vehicles from going to the quake zone to avoid congestion(交通阻塞).
Rescue efforts were carried “timely and orderly”, said Chinese Premier Li Keqiang who flew to the quicken-stricken area on Sunday, the second day of the quake. He was quoted as saying that “the current priority is to save lives”.
【小题1】When did Ya’an earthquake occur?
| A．April 22,2008 | B．April 20,2013 | C．May 12,2008 | D．May.22 2013 |
| A．About188 | B．At least 11,826 |
| C．More than 80,000 | D．Over 300,000. |
| A．fell down suddenly | B．broke up |
| C．burnt to the ground | D．turned into pieces |
| A．Because Ya’an earthquake was not as disastrous as Wenchuan earthquake. |
| B．Because the people of Ya’an could save themselves. |
| C．Because the State Council wanted to avoid being overcrowded. |
| D．Because the State Council wanted to protected the rescuing people |
| A．Wenchuan earthquake released 30 times energy of Ya’an earthquake. |
| B．Premier Li Keqiang who flew to the quicken-stricken area on April,21,2013. |
| C．Wenchuan earthquake killed around 80000 people. |
| D．Zhang Xiaonan expected the economic losses from the quake could reach up to 100 billion yuan. |
查看答案和解析>>
科目：高中英语 来源：2014届江西景德镇高二下期期末质量检测英语卷（解析版） 题型：阅读理解
On April 20,2013, a big and powerful earthquake attacked Ya’an, Sichuan Province. A great many buildings and houses collapsed, a lot of people were killed and even more people lost their homes in the earthquake .
Death toll from the 7.0-magnitude earthquake that hit Ya’an in southwestern China's Sichuan Province has risen to 188 (as of 18:00 pm, April 22, ), according to latest calculations by local Civil Affairs Bureau. At least 11,826 were reportedly injured in the quake while 25 are still missing, the bureau said.
Experts are anticipating much less casualties in the quake than that from the 8.0 magnitude quake hit Wenchuan on May 12, 2008, also in Sichuan Province, which killed more than 80,000 and injured over 300,000.
Energy released from Wenchuan earthquake would be 30 times of that from Ya’an quake, according to Zhang Xiaonan, an expert with China's Geophysical Union. Dai Junwu with Harbin-based seismological bureau expects the death toll at less than 1,000, and economic losses from the quake could reach up to 100 billion yuan.
Police and expert teams have already rushed for rescue in the quick stricken areas, and the State Council has banned unauthorized rescue efforts and individual vehicles from going to the quake zone to avoid congestion(交通阻塞).
Rescue efforts were carried “timely and orderly”, said Chinese Premier Li Keqiang who flew to the quicken-stricken area on Sunday, the second day of the quake. He was quoted as saying that “the current priority is to save lives”.
1.When did Ya’an earthquake occur?
A．April 22,2008 B．April 20,2013 C．May 12,2008 D．May.22 2013
2.How many people injured in the earth(as of 18:00 pm, April 22 ) according to the passage?
A．About188 B．At least 11,826
C．More than 80,000 D．Over 300,000.
3.What does the underlined word “ collapsed”( in para.1) mean?
A．fell down suddenly B．broke up
C．burnt to the ground D．turned into pieces
4.Why did the State Council has banned unauthorized rescue efforts and individual vehicles from going to the quake zone?
A．Because Ya’an earthquake was not as disastrous as Wenchuan earthquake.
B．Because the people of Ya’an could save themselves.
C．Because the State Council wanted to avoid being overcrowded.
D．Because the State Council wanted to protected the rescuing people
5.Which one is NOT true according to the passage?
A．Wenchuan earthquake released 30 times energy of Ya’an earthquake.
B．Premier Li Keqiang who flew to the quicken-stricken area on April,21,2013.
C．Wenchuan earthquake killed around 80000 people.
D．Zhang Xiaonan expected the economic losses from the quake could reach up to 100 billion yuan.
查看答案和解析>>
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