1．Sports account for a growing amount of income made on the sales of commercial time by television companies．Many television companies have used sports to attract viewers from particular seetions of the general public，and then they have sold audiences to advertisers．
An attraction of sport programs for the major U．S．media companies is that events are often held on Saturday and Sunday afternoons-the slowest time periods of the week for general television viewing．Sport events arethe most popular weekend programs，especially among male viewers who may not watch much television at other times during the week．This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming．
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports．The people in the advertising departments of major corporations realize that sports attract made viewers．They also realize that most business travelers are men and that many men make family decisions on the purchases of computers，cars and life insurance．
Golf and tennis are special cases for television programming．These sports attract few viewers，and the ratings（收视率）are unusually low．However，the audience for these sports is attractive to certain advertisers．It is made up of people from the highest income groups in the United States，to certain advertisers．It is made up of people from the highest income groups in the United States，including many lawyers and business managers．This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars．business and personal computer，and holiday trips．This is also why the networks continue to carry these programs regardless of low ratings．
Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of"company cars"and computer，with such viewers，these programs don't need high ratings to stay on the air．
41．Television sport programs on weekend afternoonsD．
A．result in more sport event
B．get more viewers to play sports
C．make more people interested in television
D．brirng more money to the television networks
42．Why would weekend afternoons become dead time without sport programs？A
A．Because there would be few viewers
B．Because the advertisers would be off work
C．Becausetlevision programs would go slowy
D．Because viewers would pay less for watching television
43．In many families，men make decision onD．
A．holiday
B．sports viewing
C．television shopping
D．expensive purchases
44．The ratings are not important for golf and tennis programs becauseC．
A．their advertisers are carmakers
B．their viewers are attracte by sports
C．their advertisers target at rich people
D．their viewers can afford expensive cars
45．What is the passage mainly about？C
A．Television viewers are determined by male viewers
B．Rich viewers contribute most to television companies
C．Sports are gaining importance in advertising on television
D．Commercial advertisers are the major sponsors of sport event．
分析 本文主要介绍了体育节目对电视广告起到了日益重要的作用，体育广告的销售收入在电视台商业广告销售额中所占比重日渐增加．许多电视公司利用体育节目吸引普通大众中的特殊观众，然后他们从中受益．美国主要传媒公司的一项引人注目的体育节目是经常在星期六和星期天下午举行的体育赛事，传媒公司也利用体育节目来吸引商业赞助，广告商不在乎某些体育节目收视率低，在高尔夫、网球这些运动项目中投放广告是因为这些运动项目的潜在观众是美国高收入人群，所以广告商愿意支付高额费用来引起高收入消费者和那些决定大量购买公司汽车和电脑的管理者们的注意．
解答 41．D 细节理解题．根据第二段最后一句"This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming．"可知，周末的体育节目能给电视网络带来巨大利润，故选D．
42．A 推理判断题．根据文章第二段中的"the slowest time periods of the week for general television viewing"可推知周末下午本来就很少有人看电视，因此如果取消体育节目，便几乎没有人在周末下午看电视了，故选A．
43．D 细节理解题．根据第三段的最后一句中的"that many men make family decisions on the purchases of computers，cars and life insurance"可知，家中一些贵重物品的购买是由男性来决定的．故选D．
44．C 细节理解题．根据第四段的内容知，广告商不在乎收视率低，在高尔夫、网球这些运动项目中投放广告是因为这些运动项目的潜在观众是美国高收入人群．故选C．
45．C 主旨大意题．根据文章第一段及全文内容可知，本文主要介绍了体育节目在吸引电视广告商方面变得越来越重要．所以C项是最符合文章的主旨大意；A项只是文章的细节；B项中的"most"一词和C项中的"major"一词都犯了以偏概全的错误．故选C．
点评 本文是政治经济类阅读，考查学生对细节的理解把握和推理判断能力，做题时一定要找到文章中的原句，和题干进行比较，再做出正确选择．在做推理判断题时不要以个人的主观想象代替文章的事实，要以表面文字为前提，以具体事实为依据进行推理，做出判断．
