Imagine you’re at a party full of strangers. You’re nervous. Who are these people? How do you start a conversation? Fortunately, you’ve got a thing that sends out energy at tiny chips in everyone’s name tag. The chips send back name, job, hobbies, and the time available for meeting-whatever. Making new friends becomes simple.
This hasn’t quite happened in real life. But the world is already experiencing a revolution using RFID technology.
An RFID tag with a tiny chip can be fixed in a product, under your pet’s skin, even under your own skin. Passive RFID tags have no energy source-batteries because they do not need it. The energy comes from the reader, a scanning device, that sends out energy (for example, radio waves) that starts up the tag immediately.
Such a tag carries information specific to that object, and the data can be updated. Already, RFID technology is used for recognizing each car or truck on the road and it might appear in your passport. Doctors can put a tiny chip under the skin that will help locate and obtain a patient’s medical records. At a nightclub in Paris or in New York the same chip gets you into the VIP (very important person) section and pays for the bill with the wave of an arm.
Take a step back:10 or 12 years ago, you would have heard about the coming age of computing. One example always seemed to surface: Your refrigerator would know when you needed to buy more milk. The concept was that computer chips could be put everywhere and send information in a smart network that would make ordinary life simpler.
RFID tags are a small part of this phenomenon. “The world is going to be a loosely coupled set of individual small devices, connected wirelessly,” predicts Dr.J.Reich. Human right supporters are nervous about the possibilities of such technology. It goes too far tracking school kids through RFID tags, they say. We imagine a world in which a beer company could find out not only when you bought a beer but also when you drank it. And how many beers. Accompanied by how many biscuits.
When Marconi invented radio, he thought it would be used for ship-to-shore communication, not for pop music. Who knows how RFID and related technologies will be used in the future. Here’s a wild guess: Not for buying milk.
1. The article is intended to .
A. warn people of the possible risks in adopting RFID technology
B. explain the benefits brought about by RFID technology
C. convince people of the uses of RFID technology
D. predict the applications of RFID technology
2. We know from the passage that with the help of RFID tags, people________.
A. will have no trouble getting data about others
B. will have more energy for conversation
C. will have more time to make friends
D. won’t feel shy at parties any longer
3. Passive RFID tags chiefly consist of _______.
A. scanning devices B. radio waves
C. batteries D. chips
4. Why are some people worried about RFID technology?
A. Because children will be tracked by strangers.
B. Because market competition will become more fierce.
C. Because their private lives will be greatly affected.
D. Because customers will be forced to buy more products.
5. The last paragraph implies that RFID technology________.
A. will not be used for such matters as buying milk
B. will be widely used, including for buying milk
C. will be limited to communication uses
D. will probably be used for pop music
科目:高中英语 来源: 题型:阅读理解
At a recent luncheon(午餐会), Yao Ming, an well-known Chinese basketball players, was introduced to the CEOs of IBM, FedEx, Motorola, Disney, AOL Time Warner and visiting former Chinese President, Jiang Zemin. Other deals include Nike, Sorrent, and China Unicom.
In the end Yao is expected to earn much more in endorsement deals than his four-year,$18-million salary to play center for the Houston Rockets.
“His friendly personality is real”, says Jimmy Siegel, who as vice-chairman, senior executive creative director at BBDO New York was behind Yao’s “Yo!” commercial for the Visa check card.
“He’s very much what you’d imagine,” says Siegel. “He’s very modest, down to Earth, somewhat self-effacing(不爱抛头露面的)and somewhat quiet but I think that’s part of the language problem.”
Despite all the attention, Ming’s bank account is still a far cry from Jordan’s or Woods’, who each earn between$40 million and $60 million every year in endorsement.
Unlike Jordan and Woods--who are unquestionably the best in the world at what they do--there’s no way to know how long Yao Ming will remain the king of the NBA—he’s only been here for six months.
1. Who have / has contacted with Yao Ming recently ?
A. CEOs of IBM, Motorola.Disney, AOL Time Warner.
B. Visiting Chinese President Hu Jintao.
C. Sorrent, vice-chairman of BBDO New York.
D. Jordan and Woods.
2. What does the underlined word“endorsement”mean?
A. Commercial. B. Entertainment. C. Sports. D. Marketing.
3. Which of the statements about Yao Ming is Not true?
A. He is now quite popular in the U.S..
B. He is a modest, down to earth young man.
C. He may earn more in endorsement deals than his salary.
D. He will surely become the future king of the NBA.
4. Why is it Yao Ming’s bank account still much less than Jordan’s or Woods’?
A. He is not as good a player as Jordon or Woods.
B. He will earn only 18 million in 4 years in the future.
C. His endorsement income is now lower than Jordan’s or Woods’.
D. He has only been in the States for six months.
5. What is the part reason why Yao Ming is self-effacing and quiet according to Siegel?
A. Because Yao Ming didn’t like the luncheon.
B. Because Jordon was invited to the luncheon.
C. Because Yao Ming had language problem.
D. Because Yao Ming didn’t meet his best friend here.
查看答案和解析>>
湖北省互联网违法和不良信息举报平台 | 网上有害信息举报专区 | 电信诈骗举报专区 | 涉历史虚无主义有害信息举报专区 | 涉企侵权举报专区
违法和不良信息举报电话:027-86699610 举报邮箱:58377363@163.com