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    Making an advertisement for television often costs more than a movie. For example, a two – hour movie costs ＄6 million to make. A TV commercial can cost more than ＄6 000 a second. And that does not include cost of paying for air time. Which is more valuable, the program or the ad? In terms of money – and making money is what television is all about – the commercial is by far the more important.
    Research, market testing, talent, time and money —— all come together to make us want to buy a product.
    No matter how bad we think a commercial is, it works. The sales of Charm went up once the ads began. TV commercials actually buy their way into our head. We, in turn, buy the product.
    And the ads work because so much time and attention are given to them. Here are some rules of commercial ad making. If you want to get the low middle – class buyer, make sure the announcer has a though, manly voice. Put some people in the ad who work with their hands. If you want to sell to upper – class audience, make sure that the house,  the furniture, and the hair style are the types that the group identifies  with. If you want the buyer feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself.
    We laugh at commercials. We don’t think we pay that much attention to them. But evidence shows we are kidding ourselves. The making of a commercial that costs so much money is not kid stuff. It’s big, big business. And it’s telling us what to think , what we need, and what to buy. To put simply, the TV commercial is a form of brainwashing.
    小题1:TV commercials are more important than other programs to television because      .
    A．they bring in great profitsB．they require a lot of money to make
    C．they are not difficult to produceD．they attract more viewers than other programs
    小题2:The purpose of all the efforts made in turning out TV commercials is         .`
    A．to persuade people to buy the product
    B．to show how valuable the product is
    C．to test the market value of the product
    D．to make them as interesting as TV movies
    小题3:From the rules set for making commercial ads, we can see that         .
    A．the lower – middle – class buyer likes to work with his hand
    B．the more stupid the characters, the more buyers of the product
    C．ad designers attract different people with different skills
    D．an upper – class buyer is only interested in houses and furniture
    小题4:It is believed by the writer that         .
    A．few people like to watch TV commercials
    B．TV commercials are a good guide to buyers
    C．TV commercials often make people laugh
    D．people do not think highly of TV commercials
    小题5:What does the author actually mean in the last paragraph?
    A．He asks TV viewers never to laugh at the TV commercial ads.
    B．Commercials are used to show the true value of a product to be sold.
    C．TV commercials cost much and they do influence us in one way or another.
    D．Brainwashing must be introduced to sell something on TV.

    小题1:A
    小题2:A
    小题3:C
    小题4:D
    小题5:C

    试题分析：本文叙述了做一个电视广告费用往往比一部电影的费用还高，电视商业广告的目的，很明显是让消费者购买产品，目的是为了挣钱。文中还提到这种广告对人们生活的影响。
    小题1:细节理解题。根据In terms of money – and making money is what television is all about – the commercial is by far the more important. 从文章整体来看，强调了商业广告的是重要的目的是为了挣钱。故选A。
    小题2:细节理解题。根据Research, market testing, talent, time and money —— all come together to make us want to buy a product. 题干强调的是电视商业广告的目的，很明显是让消费者购买产品。故选A。
    小题3:细节理解题。根据注意题干中有一词rules，可参看文章第三段，第二句开始讲述对不同阶层的人电视广告要采用不同的方法，其目的就是要吸引不同的人购买物品。故选C。
    小题4:细节理解题。根据阅读整篇文章不难看出人们对电视广告的态度并不是很好。故选D。
    小题5:推理判断题。根据电视广告花费大和他们以一种方式或另一个来影响我们，故选C。
    点评：推理判断题属于主观题，是层次较高的题目。它包括判断和推理题。这两类题常常相互依存，推理是为了做出正确的判断，正确的判断又依赖于合乎逻辑的推理。该题要求在理解表面文字的基础上做出判断和推论，从而得到文章的隐含意思和深层意思，也就是通过文章中的文字信息，上下逻辑关系及事物的发展变化等已知信息，推断出作者没有直接表达的态度和观点。
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    小题1:Why was the university criticized on the Internet?
    A．The homemade anti-cheating hat looked too simple.
    B．Wearing the anti-cheating hat made students look ridiculous.
    C．Wearing the anti-cheating hats couldn’t prevent students from cheating in the exam.
    D．The university forced students to wear the anti-cheating hat.
    小题2:What’s most of the Kasetsart University students’ attitude towards the cheating hat?
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    小题3:It can be inferred from the passage that_______.
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    B．Kasetsart students are often caught cheating in the exam.
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    科目：高中英语 来源：不详 题型：阅读理解



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    科目：高中英语 来源：不详 题型：阅读理解

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    科目：高中英语 来源：不详 题型：阅读理解

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    小题1:We can learn from Paragraphs 2 and 3 that some Americans believe _______.
    A．moon landings were invented
    B．U.S. technology was the best
    C．moon landing ended successfully
    D．the Mojave Desert was the launching base
    小题2:According to the writer, which of the following is to blame for the story about the hoax?
    A．NASA’s publicity campaign. B．The Fox television program.
    C．Buzz Aldrin. D．James E. Oberg.
    小题3:The believers think that NASA’s publicity campaign is ________.
    A．proof to hide the truth
    B．stupid and unnecessary
    C．needed to convince the non-believers
    D．important to develop space technology
    小题4:What is implied in the last paragraph?
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    B．Armstrong was a very private and determined person.
    C．Armstrong should be as outspoken as Buzz Aldrin.
    D．NASA should send more astronauts to outer space.

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    科目：高中英语 来源：不详 题型：阅读理解

    BEIJING—Apple Inc is one step closer to beginning sales of iPad3 tablet computers with cellular (手机) network compatibility (兼容) for the first time in the Chinese mainland, where the consumer-electronics giant is in the midst of an aggressive expansion.
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    From China Daily 2012
    小题1:According to the news, which of the following statements is true?
    A．WCDMA is not the only 3G standard in the world.
    B．Apple Inc sells its products in the market of the Chinese mainland all by its own stores.
    C．The consumers in China can only get iPad3 of Wi-Fi versions.
    D．Chinese mainland is the second largest PC market in this year’s second quarter.
    小题2:Which one of the following phrases can replace the underlined word in paragraph 1?
    A．in the interests ofB．in the front of
    C．in the process ofD．in the case of
    小题3:How many full-service Apple stores in China?
    A．4.B．6.C．8.D．Unknown.
    小题4:What’s the probable meaning of “six-fold” in the last but one paragraph?
    A．one-sixthB．six timesC．60 percentD．2times
    小题5:45. By saying “we’re just scratching the surface right now”, Cook means ________.
    A．they don’t know much about China’s market
    B．they will sell more products and gain more profit in China
    C．they need to obtain more permission from China’s government
    D．they ignored the rural market in China

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    科目：高中英语 来源：不详 题型：阅读理解

    In a generous display of maturity and sympathy, one Jewish boy made his first deed as a man in his faith a great act of charity.
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    In all, Neidorf gave $13,000 to Operation Mend. He also encouraged his friends to donate to the cause. He is the organization’s youngest donor so far.
    Operation Mend is a privately funded program that works in partnership with the UCLA Medical Center. Ron Katz, a board member at the hospital, started the program in 2006 after seeing a TV programme about Aaron Mankin, a veteran who had gone through dozens of surgeries after a fight in Iraq which completely burned off his face.
    Mankin ended up being Operation Mend’s first patient, starting the first of 20 reconstructive facial surgeries at UCLA in Sept. 2007. In a 2011 interview, Katz shared how his experience of helping Mankin made him realize the need to establish a more permanent program.
    “My wife and I soon realized that there were dozens of Aarons out there,” Katz said. “They deserve the best that we offer them.”
    小题1:Neidorf decided to help veterans because ________.
    A．he benefited from Operation MendB．he was afraid of burned faces
    C．he thought they deserved helpD．he didn’t know how to spend money
    小题2:Operation Mend was founded after ________.
    A．Neidorf donated part of his birthday money
    B．the Neidorfs signed up to be Dahlman’s “buddy family”
    C．Ron Katz saw a TV programme about a veteran
    D．Mankin was successfully operated on at UCLA
    小题3:What can we learn from the passage?
    A. Neidorf’s mother was opposed to his decision to donate money.
    B. Mankin’s face was burned in a fire in America.
    C. Mankin went through more than 30 facial surgeries at UCLA.
    D. Many facial surgeries are needed to reconstruct a seriously burned face.
    小题4:The last two paragraphs mainly tell us ________.
    A．the process of Mankin’s surgeryB．how Operation Mend was set up
    C．how Katz became famousD．veterans are respected by people

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    科目：高中英语 来源：不详 题型：阅读理解

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    Thailand’s agriculture minister says his country will never restrict rice exports. He told the Reuters news agency Thursday that Thailand has enough supplies to meet demand at home and for export.
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    Vietnam, the second biggest exporter, has banned(禁止) exports until June. And Vietnamese officials have now warned that non-food traders who buy rice for speculation(投机活动)will be severely punished.
    Some experts say speculation is a necessary part of market activity. But the head of the U.N. Environment Program blames it for the high food prices. “We have enough food on this planet today to feed everyone.” Achim Steiner told the Associated Press.
    Earlier, a member of the United States Commodity Futures Trading Commission didn’t accept the idea that speculators are the main cause. Bart Chilton blamed reduced harvests and grain supplies and the falling value of the dollar.
    U.N. Secretary General Ban Ki-moon called heads of major international agencies to a meeting this week in the Swiss capital, Bern. He says high food prices could harm world trade, economic growth, social progress and political security.
    小题1:What is the main idea of the passage?
    A．Vietnam has banned rice exports to other countries.
    B．Thailand is the largest rice exporter in the world.
    C．Some families are too poor to afford enough food.
    D．Rising prices of food have led to the world food crisis.
    小题2:Which country restricted food exports according to the passage?
    A. Thailand.    B. Switzerland.    C. Vietnam.    D. The USA.
    小题3:All of the following are the results of rising prices of food EXCEPT ____.
    A．the worst food crisis
    B．reduced harvests and grain supplies
    C．people spending more money on food
    D．pushing one hundred million people into hunger
    小题4:What is the reason for the speculation according to the head of the U.N. Environment Program?
    A．High food prices.
    B．The falling value of the dollar.
    C．Enough rice supplies in some countries.
    D．Restricted food exports in some countries.

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    科目：高中英语 来源：不详 题型：阅读理解

    BEIJING - China's railway rates for freight and passenger transport will continue to be set by the government, announced a senior official with the National Development and Reform Commission (NDRC), China's top economic planner, on Friday.
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    Cao said the railway sector, constituting China's main public transport facilities, is a key basic industry. Its pricing scheme is concerned with both the sector's normal operation and development, as well as the daily traveling and vital interests of the general public.
    The state will be very cautious in making any price adjustment in the railway sector, taking into account various factors including operation, construction, public acceptance and coordinated development with other modes of transport, according to the NDRC official.
    Under Chinese law and regulations, hearings will be held before adjustments in the basic passenger train ticket fare, Cao said.
    In China's latest railway reform, endorsed at the just-concluded annual session of the country's top legislature, the former MOR was dismantled into two parts, with the newly created CRC carrying out business functions and a state railways administration fulfilling administrative functions.
    小题1:What does this passage mainly talk about?
    A．China’s railway pricing scheme unchanged
    B．A State-owned company takes over the commercial functions of MOR.
    C．China’s latest railway reform
    D．The former MOR was divided into two parts
    小题2:What does Cao mean according to the passage?
    A．There will be adjustment in the basic passenger train ticket
    B．China’s railway rate for passenger will not be changed forever
    C．Hearing will be held before adjustment of railway price
    D．The price adjustment are being considered
    小题3:What can we infer from the fourth paragraph?
    A．The public will be very curious about the price adjustment
    B．Various factors are taken into account by the state before adjustment
    C．Public acceptance is the most important factor
    D．NDRC should coordinate railway development with other modes of transport
    小题4:Why will hearings be held before adjustments in the basic passenger train ticket fare?
    A．The public request it
    B．Under Chinese laws and regulations
    C．According to the order from leaders
    D．Because it will cause a lot of problem
    小题5:We would most probably read this passage on the newspaper about________
    A．NewsB．EntertainmentC．SocietyD．Financial

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