精英家教网 > 高中英语 > 题目详情

Sports account for a growing amount of income made on the sales of commercial time by television companies.  Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.

An attraction of sport programs for the major U. S.  media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing.  Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.

Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports.  The people in the advertising departments of major corporations realize that sports attract made viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.

Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收视率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings.  Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer, with such viewers, these programs don’t need high ratings to stay on the air.

1.Television sport programs on weekend afternoons         .

A.result in more sport event

B.get more viewers to play sports

C.make more people interested in television

D.bring more money to the television networks

2.Why would weekend afternoons become dead time without sport programs?

A.Because there would be few viewers

B.Because the advertisers would be off work

C.Because television programs would go slowly

D.Because viewers would pay less for watching television

3.In many families, men make decision on          .

A.holiday

B.sports viewing

C.television shopping

D.expensive purchases

4.The ratings are not important for golf and tennis programs because         .

A.their advertisers are carmakers

B.their viewers are attracted by sports

C.their advertisers target at rich people

D.their viewers can afford expensive cars

5.What is the passage mainly about?

A.Television viewers are determined by male viewers

B.Rich viewers contribute most to television companies

C.Sports are gaining importance in advertising on television

D.Commercial advertisers are the major sponsors of sport event

 

【答案】

1.D

2.A

3.D

4.C

5.C

【解析】本文是说明文,说明运动占据很大一部分商业广告。

1.细节理解题。由本文第二段This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.可知。其中 sell high price 与bring more money 是同义重现。

2.细节理解题。结合41题和排除法可以得出答案。其中BCD项的表达都不合常理。

3.细节理解题。由They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.可知,其中expensive purchases与on the purchases of computers, cars and life insurance属于上下义重现。

4.细节理解题。由It is made up of people from the highest income groups in the United States,可知,其中highest income 和 rich people 同义重现。此外,此题也可以根据常识解答:一般而言,高尔夫球是贵族运动,是有钱人的娱乐活动。

5.主旨大意题。根据全文不难得出答案。另外也可以用排除法解答:A项中电视收视率只是其中的一个细节,不能作为全文主旨,错在以偏概全。B项的most 和D项的major一样,都是表达有误。

 

练习册系列答案
相关习题

科目:高中英语 来源: 题型:阅读理解

If you want to be a success, study at the University of Waikato is right for you. The university is internationally recognised for its excellence and achievements. It will help you develop advanced research skills. As a university student you can get first-class research facilities (设施) with trained teachers to help, support and advise you in your study. We pride ourselves on our high standards, our research success and our international recognition. For further information: inf@waikato.ac.nz.

Degree

We offer a wide choice of bachelor’s degrees (学位) for international students, which includes: Arts, Communication Studies, Social Sciences, etc. Bachelor of Music and Bachelor of Education are only for New Zealand citizens, for further information: deg@waikato.ac.nz. 

Tuition Fees (学费)

Tuition fees are different from department to department, generally from $5,000 to $6,000 a year. For further information: tui@waikato.ac.nz. 

Accommodation (住宿)

You can have a room in a 4-bedroom flat, which will cost about $100 a month with other regular living costs of about $150 a month for one person. For further information: acc@waikato. ac.nz

Health

The Student Health Service provides excellent medical services for students. The Medical Centre is open five days a week, including student holidays with four doctor's and nurses to meet your medical needs. For further information: heal@waikato.ac.nz.

Sports

The Centre is a great place to have sports activities. Trained exercise teachers can help you work out a training plan and keep you active. The sports hall has volleyball, basketball and indoor football courts and a swimming pool as well. There are also a large number of sports clubs at Waikato. For further information: sport@ waikato.ac.nz

68. If you want to get more information about arts, you can write to ______.

A. sport@waikato.ac.nz                      B. heal@waikato.ac.nz

C. deg@waikato.ac.nz                       D. inf@waikato.ac.nz

69. You have to pay at least ______ a year if you study at the University of Waikato.

A. $5,250           B. $8,000             C. $9,000           D. $11,000

70. According to the text, what will you do if you are ill during Christmas holidays?

A. Go to a hospital nearby.                  B. Buy some medicine in a drug store.

C. See a doctor at the school medical centre.    D. Try to get help from your classmates.

查看答案和解析>>

科目:高中英语 来源: 题型:阅读理解

    If you want to be a success, study at the University of Waikato is right for you. The university is internationally recognized for its excellence and achievements. It will help you develop advanced research skills. As a university student you can get first-class research facilities (设施) with trained teachers to help, support and advise you in your study. We pride ourselves on our high standards, our research success and our international recognition. For further information: inf@waikato.ac.nz.

Degree

    We offer a wide choice of bachelor’s degrees (学位) for international students, which includes: Arts, Communication Studies, Social Sciences, etc. Bachelor of Music and Bachelor of Education are only for New Zealand citizens, for further information: deg@waikato.ac.nz. 

Tuition Fees(学费)

   Tuition fees are different from department to department, generally from $5,000 to $6,000 a year. For further information: tui@waikato.ac.nz. 

Accommodation(住宿)

   You can have a room in a 4-bedroom flat, which will cost about $100 a month with other regular living costs of about $150 a month for one person. For further information: acc @ waikato. ac.nz

Health

     The Student Health Service provides excellent medical services for students. The Medical Centre is open five days a week, including student holidays with four doctor's and nurses to meet your medical needs. For further information: heal@waikato.ac.nz.

Sports

     The Centre is a great place to have sports activities. Trained exercise teachers can help you work out a training plan and keep you active. The sports hall has volleyball, basketball and indoor football courts and a swimming pool as well. There are also a large number of sports clubs at Waikato. For further information: sport@ waikato.ac.nz

68. If you want to get more information about arts, you can write to ______.

A. sport@waikato.ac.nz                            B. heal@waikato.ac.nz

C. deg@waikato.ac.nz                       D. inf@waikato.ac.nz

69. You have to pay at least ______ a year if you study at the University of Waikato.

A. $5,250           B. $8,000                      C. $9,000           D. $11,000

70. According to the text, what will you do if you are ill during Christmas holidays?

A. Go to a hospital nearby.                                      B. Buy some medicine in a drug store.

C. See a doctor at the school medical centre.             D. Try to get help from your classmates.

查看答案和解析>>

科目:高中英语 来源: 题型:阅读理解

If you want to be a success, study at the University of Waikato is right for you. The university is internationally recognised for its excellence and achievements. It will help you develop advanced research skills. As a university student you can get first-class research facilities (设施) with trained teachers to help, support and advise you in your study. We pride ourselves on our high standards, our research success and our international recognition. For further information: inf@waikato.ac.nz

Degree

We offer a wide choice of bachelor’s degrees (学士学位) for international students, which includes: Arts, Communication Studies, Social Sciences, etc.Bachelor of Music and Bachelor of Education are only for New Zealand citizens, for further information: deg@waikato.ac.nz

Tuition Fees(学费)

Tuition fees are different from department to department, generally from $5,000 to $6,000 a year. For further information: tui@waikato.ac.nz

Accommodation(住宿)

You can have a room in a 4-bedroom flat, which will cost about $100 a month with other regular living costs of about $150 a month for one person. For further information: acc@waikato. ac.nz

Health

The Student Health Service provides excellent medical services for students. The Medical Centre is open five days a week, including student holidays with four doctor's and nurses to meet your medical needs. For further information: heal@waikato.ac.nz

Sports

The Centre is a great place to have sports activities. Trained exercise teachers can help you work out a training plan and keep you active. The sports hall has volleyball, basketball and indoor football courts and a swimming pool as well. There are also a large number of sports clubs at Waikato. For further information: sport@ waikato.ac.nz

68.If you want to get more information about arts, you can write to ______.

A.sport@waikato.ac.nz                         B.heal@waikato.ac.nz

C.deg@waikato.ac.nz                           D.inf@waikato.ac.nz

69.You have to pay at least ______ a year if you study at the University of Waikato.

A.$5,250               B.$8,000              C.$9,000              D.$11,000

70.According to the text, what will you do if you .are ill during Christmas holidays?

A.Go to a hospital nearby.                     

B.Buy some medicine in a drug store.

C.See a doctor at the school medical centre.

D.Try to get help from your classmates.

查看答案和解析>>

科目:高中英语 来源:2012-2013学年安徽无为开城中学高一下学期第二次月考英语卷(带解析) 题型:阅读理解

If you want to be a success, study at the University of Waikato is right for you. The university is internationally recognized for its excellence and achievements. It will help you develop advanced research skills. As a university student you can get first-class research facilities (设施) with trained teachers to help, support and advise you in your study. We pride ourselves on our high standards, our research success and our international recognition. For further information: inf@waikato.ac.nz.
Degree
We offer a wide choice of bachelor’s degrees (学位) for international students, which includes: Arts, Communication Studies, Social Sciences, etc. Bachelor of Music and Bachelor of Education are only for New Zealand citizens, for further information: deg@waikato.ac.nz. 
Tuition Fees(学费)
Tuition fees are different from department to department, generally from $5,000 to $6,000 a year. For further information: tui@waikato.ac.nz. 
Accommodation(住宿)
You can have a room in a 4-bedroom flat, which will cost about $100 a month with other regular living costs of about $150 a month for one person. For further information: acc@waikato. ac.nz
Health
The Student Health Service provides excellent medical services for students. The Medical Centre is open five days a week, including student holidays with four doctors and nurses to meet your medical needs. For further information: heal@waikato.ac.nz.
Sports
The Centre is a great place to have sports activities. Trained exercise teachers can help you work out a training plan and keep you active. The sports hall has volleyball, basketball and indoor football courts and a swimming pool as well. There are also a large number of sports clubs at Waikato. For further information: sport@ waikato.ac.nz
【小题1】If you want to get more information about arts, you can write to ______.

A.sport@waikato.ac.nzB.heal@waikato.ac.nz
C.deg@waikato.ac.nzD.inf@waikato.ac.nz
【小题2】Which of the following statement is true?
A.You don’t have to pay more than $5000 a year.
B.Everyone can’t choose the Bachelor of Music.
C.If you want to know more about Health, you can visit acc@waikato. ac.nz.
D.You can live in a flat with two bedrooms.
【小题3】According to the text, what will you do if you are ill during Christmas holidays?
A.Go to a hospital nearby.
B.Buy some medicine in a drug store.
C.See a doctor at the school medical centre.
D.Try to get help from your classmates.

查看答案和解析>>

科目:高中英语 来源:2010-2011学年陕西省华清中学高二第二次月考英语试卷(带解析) 题型:阅读理解


If you want to be a success, study at the University of Waikato is right for you. The university is internationally recognized for its excellence and achievements. It will help you develop advanced research skills. As a university student you can get first-class research facilities(设备) with trained teachers to help, support and advise you in your study. We pride ourselves on our high standards, our research success and our international recognition. For further information; Inf@waikato ac.nz
Degree
We offer a wide choice of bachelor’s degrees for international students, which includes: Arts, Communication Studies, Social Sciences, etc, Bachelor of Music and Bachelor of Education are only for New Zealand citizens, for further information: deg@waikato ac.nz
Tuition fees(学费)
Tuition fees are different from department to department, generally from $56,000 to $6,000 a year, For further information: tui@waikato ac. nz
Accommodation(住宿)
You can have a room in a 4-bedroom flat, which will cost about $100 a month with other regular living costs of about $150 a month for one person, For further information: acc@waikato ac. nz
Health
The Student Health Service provides excellent medical services for students,. The Medical Centre is open five days a week, including student holidays with four doctors and nurses to meet your medical needs. For further information: heal@waikato ac. nz
Sports
The Centre is a great place to have sports activities. Trained exercise teachers and help you work out a training plan and keep you active., The sports hall has volleyball, basketball and indoor football courts and a swimming pool as well. There are also a large number of sports clubs at Waikato. For further information: sport@ Waikato. ac. nz
【小题1】If you want to get more information about arts, you can write to       .

A.sport@waikato.ac.nzB.heal@waikato.ac.nz
C.deg@waikato.ac.nzD.inf@wailato.ac.nz
【小题2】You have to pay at least       a year if you study at the University of Waikato.
A.$5,250B.$8,000C.$9,000D.$11, 000
【小题3】According to the text, what will you do if you are ill during Christmas holiday?
A.Go to a hospital nearby.
B.Buy some medicine in a drug store.
C.See a doctor at the school medical centre.
D.Try to get help form your classmates.

查看答案和解析>>

同步练习册答案