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III 阅读(共两节,满分40分)
第一节 阅读理解(共15小题;每小题2分,满分30分)
阅读下列短文,从每题所给A、B、C和D项中,选出最佳选项,并在答题卡上将该项涂黑。
Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to develop new products, put them on the market and wait for customers to discover them. This would take too long. Demand for some products must be created. This is done through advertising.
  But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to buy particular products, many respond by buying them.
  Advertising is designed to influence an individual to buy a product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.
  Buying motives are usually broken down into two categories: rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of fear, wanting to be liked, and wanting to have something better than your friends have.
  Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger" and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of living".
  Most consumers believe that they are not easily influenced by emotional appeals. However, corporations that sell consumer products obviously think differently. They spend many millions of dollars every day on radio, television, newspaper and magazine ads that use these appeals.  
1. It can be inferred from the passage that one of the advantages of advertising for consumers is that ________.
A. it can create a big demand for consumer goods
B. the mass market created by it leads to low prices
 C. producers can introduce new products to consumers
 D. it helps consumers discover new products
2. Consumers sometimes find it difficult to make a sensible decision when buying a particular product     because __________ .
 A. many advertisements are too difficult for them to understand
 B. they are afraid to be taken in by dishonest advertisements
 C. mass advertising offers them a range of good and cheap products
 D. they are confused by the quantity of advertisements promoting it
3. According to the passage, a toothpaste ad promising that people who use the product will make a lot of friends is an example of an ad that appeals to __________ .
 A. rational buying motives                              B. the consumer's commonsense
 C. emotional buying motives                          D. the desire for a good product
4. The reason why companies spend enormous amounts of money on advertising is that ________ .
 A. they believe people can be influenced to buy a certain produce
B. it takes a lot of advertising to convince people to buy a certain product
 C. most consumers are not easily influenced by emotional appeals
 D. advertising based on emotional appeals are very effective
5. The best title for this passage would be ________ .
 A. Advertising can create demand                   B. The advantages of advertising
 C. What effective advertising can do               D. The role of advertising in selling products


【小题1】B
【小题2】D
【小题3】C
【小题4】A
【小题5】A

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科目:高中英语 来源:广东省金山中学2010届高三上学期11月月考 题型:阅读理解


III阅读(共两节,满分40分)
第一节   阅读理解(共15小题:每小题2分,满分30分)
阅读下列短文,从每题所给的A、B、C、D 选项中,选出最佳选项,并在答题卡上将该项涂黑。
A Magical Experience
One hot August afternoon, Deena Hoagland and her son Joe sat on a floating platform at Dolphins Plus, a marine(海洋)center near their home in Florida. Nearby, a large, powerful, six-hundred-pound dolphin circled to study the mother and her child. Suddenly, it splashed the Hoaglands with water. That is when something amazing happened. Three-year-old Joe Hoagland smiled. Sitting with Joe on her lap, Deena smiled, too, as her heart leapt with joy. It was the first sign of hope she had seen in Joe since his stroke(中风)six weeks earlier.
Joe Hoagland was born with a rare heart condition that had forced him to spend much of his first three years of life in hospitals. After a series of open-heart surgeries, Joe seemed to be doing better, but the last surgery on his heart resulted in a stroke, which left him unable to move one side and to see out of one eye.
Worse still, the spirit of the child, who had bravely battled his illness until then was seemingly broken. Afraid of his doctors and unwilling to participate in efforts at physical therapy(治疗), Joe grew listless, losing interest even in his favorite toys.
Having heard of a new therapeutic approach termed “dolphin-assisted therapy,” Deena phoned Dolphins Plus and asked permission to bring her son along. There Joe met Fonzie, the playful dolphin. With each passing visit, Joe seemed to make more progress. Before long, he was regaining some movement on his left side. Dolphins Plus trainers urged Joe to get into the water and swim with his new friend. Joe, however, was reluctant. Gradually, though, Joe became more comfortable with the large dolphin, and by mid-September, Joe was swimming with his friends.
Over the next two years, Joe fully recovered from the paralysis and partial blindness that his doctors thought irreversible. Now a healthy, active teenager, Joe lives a life similar to any of his friends. He visits and swims frequently with his friend Fonzie and helps his parent with Island Dolphin Care. Deena started Island Dolphin Care to work with Dolphins Plus to share the benefits of dolphin therapy with other special-needs children and their parents.
41.Deena Hoagland smiled when Fonzie splashed Joe with water because             .
A.the dolphin’s action is amazing             B.Joe’s reaction brought her hope
C.she was affected by Joe’s joy               D.she realized Joe recovered
42.Paragraph 2-4 are written to           .
A.expose the dangers of strokes
B.identify the problems Joe faced
C.describe Joe’s recovery from beginning to end
D.show readers the process of “dolphin-assisted therapy”
43.What does the underlined word mean in paragraph 3?
A.angry and inflexible                        B.more mature and silent
C.lacking energy and concern                  D.cautious and shy
44. Which statement about Joe is Not True?
A. Joe received several surgeries on the heart when he was a little child.
B. Joe was the first one to receive dolphin-assisted therapy.
C. Doctors used to think that Joe could not recover.
D. Now Joe worked with his parents in the Island Dolphin Care.
45.We may conclude from the passage that            .
A.dolphin therapy has helped many children to improve their lives
B.Joe recovered faster because of his desire to live with Fonzie
C.doctors’ mistake during his surgeries brought Joe great pain
D.his mother’s company contributes greatly to Joe’s recovery

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第一节 阅读理解(共15小题;每小题2分,满分30分)

阅读下列短文,从每题所给A、B、C和D项中,选出最佳选项,并在答题卡上将该项涂黑。

Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to develop new products, put them on the market and wait for customers to discover them. This would take too long. Demand for some products must be created. This is done through advertising.

  But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to buy particular products, many respond by buying them.

  Advertising is designed to influence an individual to buy a product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.

  Buying motives are usually broken down into two categories: rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of fear, wanting to be liked, and wanting to have something better than your friends have.

  Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger" and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of living".

  Most consumers believe that they are not easily influenced by emotional appeals. However, corporations that sell consumer products obviously think differently. They spend many millions of dollars every day on radio, television, newspaper and magazine ads that use these appeals.  

1. It can be inferred from the passage that one of the advantages of advertising for consumers is that ________.

A. it can create a big demand for consumer goods

B. the mass market created by it leads to low prices

 C. producers can introduce new products to consumers

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 A. many advertisements are too difficult for them to understand

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 C. mass advertising offers them a range of good and cheap products

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 A. rational buying motives                              B. the consumer's commonsense

 C. emotional buying motives                          D. the desire for a good product

4. The reason why companies spend enormous amounts of money on advertising is that ________ .

 A. they believe people can be influenced to buy a certain produce

B. it takes a lot of advertising to convince people to buy a certain product

 C. most consumers are not easily influenced by emotional appeals

 D. advertising based on emotional appeals are very effective

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 A. Advertising can create demand                   B. The advantages of advertising

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