(08·湖南D篇)
Celebrity(名人) has become one of the most important representatives of popular culture.Fans used to be crazy about a specific film,but now the public tends to base its consumption(消费) on the interest of celebrity attached to any given product.Besides,fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces.As a result,celebrities have realized their unbelievably powerful market potential,
moving from advertising for others’ products to developing their own.
Celebrity clothing lines aren’t a completely new phenomenon,but in the past they were typically aimed at the ordinary consumers,and limited to a few TV actresses.Today they’re started by first-class stars whose products enjoy equal fame with some world top brands.The most successful start-ups have been those by celebrities with specific personal style.As celebrities become more and more experienced at the market,they expand their production scale rapidly,covering almost all the poducts of daily life.
However,for every success story,there’s a related warning tale of a celebrity who overvalued his consumer appeal.No matter how famous the product’s origin is,if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing.And once the initial(最初的) attention dies down,consumer interest might fade,loyalty(忠诚) returning to tried-and-true labels.
Today,celebrities face even more severe embarrassment.The pop-cultural circle might be bigger than ever,but its rate of turnover has speeded up as well.Each misstep threatens to reduce a celebrity’s shelf life,and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears.Still,the ego’s(自我的) potential for expansion is limitless.Having already achieved great wealth and public recognition,many celebrities see fashion as the next frontier to be conquered.As the saying goes,success and failure always go hand in hand.Their success as designers might last only a short time,but fashion—like celebrity—has always been temporary.
69.Fashion magazines today .
A.seldom put models on the cover
B.no longer put models on the cover
C.need not worry about celebrities’market potential
D.judge the market potential of every celebrity correctly
70.A change in the consumer market can be found today that .
A.price rather than brand name is more concerned
B.producers prefer models to celebrities for advertisements
C.producers prefer TV actresses to film stars for advertisements
D.quality rather than the outside of products is more concerned
71.The underlined sentence in Paragraph 4 indicates that any wrong step will possibly .
A.decrease the popularity of a celebrity and the sales of his products
B.damage the image of a celebrity in the eyes of the general public
C.cut short the artistic career of a celebrity in show business
D.influence the price of a celebrity’s products
72.The passage is mainly about .
A.celebrity and personal style
B.celebrity and market potential
C.celebrity and fashion design
D.celebrity and clothing industry
世纪百通期末金卷系列答案科目：高中英语 来源： 题型：阅读理解
(08·湖南A篇)
Western New Bridge Library Announcement
2008-3-10
| Shortened Library Hours for Spring Break |
| Library Hours have been shortened to 7 hours a day(9∶00 a.m.-4∶00 p.m.) for Spring Break from March 24 to March 30. |
| Coming Events |
| ·On Monday,March 24,at 10∶30 a.m.,Scott Sutton,a children’s writer,will tell stories to kids over seven.Sutton’s attractive style will surely inspire everyone present! ·At 1∶00 p.m. on March 26,the Georgetown Musicians will present an Irish Folk Concert,which will be entertaining for the entire family.Come for the music and stay to check out some relevant books for the rest of the week! ·On Thursday,March 27,at 2∶00 p.m.,the annual Children’s Gathering will take place in Room 201,the second floor.Pick up an invitation in the Children’s Room and return your RSVP(回复) to reserve your seat at the table by 3∶00 p.m.on Tuesday,March 25.Only children are allowed in the Gathering. ·At 10∶30 a.m. on Friday,March 28,Enzo Monfre of the hit kids’science show,ENZOology,will bring Fossils Live!Surely Enzo will take the audience back in time,deep beneath the surface of the earth,to uncover the mysteries of killer dinosaurs,and more.Enzo recently appeared on the Ellen DeGeneres Show—come and see him at the library! |
| Please note:In case of emergency,please call the Help Desk at 926-3736 and follow the procedures outlined on the voice message.The call-down service is staffed 24 hours a day,7 days a week for emergencies.The Help Desk supplies service to you all the year round!For questions about all these,please contact hld@wnbl.org. |
| Come for the great fun;Stay for the relevant books! |
56.To attend the annual Children’s Gathering,one has to .
A.buy a ticket
B.apply in advance
C.make a reservation
D.contact the call-down service
57.According to the passage,Enzo Monfre will .
A.show the children around a zoo
B.tell stories to children over seven
C.be present at the science show in person
D.lead the children to the Ellen DeGeneres Show
58.The Help Desk in this library supplies service .
A.only during the daytime
B.in case of emergency
C.till the end of the Spring Break
D.after 22∶00 p.m. every day
59.We can learn from the passage that children can .
A.attend all the activities with their parents
B.borrow some relevant books for the activities
C.participate in the activities from 8∶00 a.m. to 4∶00 p.m.
D.choose only one of the activities according to their interest
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科目：高中英语 来源： 题型：阅读理解
(08·湖南B篇)
Most young architects—particularly those in big cities—can only dream about working in a building of their own.And making that dream come true often means finding a building no one else seems to want,which is exactly what happened to David Yocum and his partner,Brian Bell.Their building is a former automobile electrical-parts firm in Atlanta.From the outside,it looks too old,even something horrible,but open the door and you are in a wide,open courtyard,lined on three sides with rusting(生锈的) walls.
In 2000,Yocum and Bell found this building in the city’s West End.Built in 1947,the structure had been abandoned years earlier and the roof of the main building had fallen down.But the price was right,so Yocum bought it.He spent eight months of his off-hours on demolition(拆除),pulling rubbish out through the roof,because it was too dangerous to go inside the building.The demolition was hard work,but it gave him time to think about what he wanted to do,and“to treasure what was there—the walls,the rust,the light,”Yocum said.“Every season,more paint falls off the walls and more rust develops.It’s like an art installation(装置) in there—a slow-motion show.”
Since the back building had been constructed without windows,an all-glass front was added to the building to give it a view of the courtyard,and skylights were installed in the roof.The back of the building is a working area and a living room for Yocum and his wife.A sort of buffer(缓冲) zone between the front and the back contains a bathroom,a kitchen and a mechanical room,and the walls that separate these zones have openings that allow views through to the front of the studio and the courtyard beyond.
Yocum and Bell,who have just completed an art gallery for the city,feel that the experience from the decoration of their building,focusing on the inside rather than the outside,has influenced their work.It has also given these architects a chance to show how they can make more out of less.
60.According to the passage,it is for most young architects in big cities
to work in a building of their own.
A.easy B.unnecessary C.unrealistic D.common
61.Yocum bought the old building because .
A.it was a bargain to him
B.it was still in good condition
C.it was located in the city center
D.it looked attractive from the outside
62.Working on the old building,Yocum and Bell .
A.pulled rubbish out through the roof
B.removed the skylights from the bathroom
C.presented a slow-motion show in an art gallery
D.built a kitchen at the back part of the old building
63.It can be inferred from the passage that Yocum and Bell .
A.benefited a lot from pulling down the roof
B.turned more old buildings into art galleries
C.got inspiration from decorating their old building
D.paid more attention to the outside of the art gallery
64.The main idea of the passage is that .
A.people can learn a lot from their failures
B.it is worthwhile to spend money on an old building
C.people should not judge things by their appearance
D.creative people can make the best of what they have
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