Question

When I was seven my father gave me a Timex, my first watch. I loved it, wore it for years, and haven’t had another one since it stopped ticking a decade ago. Why? Because I don’t need one. I have a mobile phone and I’m always near someone with an iPod or something like that. All these devices（装置）tell the time—which is why, if you look around, you’ll see lots of empty wrists; sales of watches to young adults have been going down since 2007. 

But while the wise have realized that they don’t need them, others—apparently including some distinguished men of our time—are spending total fortunes on them. Brands such as Rolex, Patek Philippe and Breitling command shocking prices, up to £250.000 for a piece.

This is ridiculous. Expensive cars go faster than cheap cars. Expensive clothes hang better than cheap clothes. But these days all watches tell the time as well as all other watches. Expensive watches come with extra functions—but who needs them? How often do you dive to 300 metres into the sea or need to find your direction in the area around the South Pole? So why pay that much of five years’ school fees for watches that allow you to do these things?

If justice were done, the Swiss watch industry should have closed down when the Japanese discovered how to make accurate watches for a five-pound note. Instead the Swiss reinvented the watch, with the aid of millions of pounds’ worth of advertising, as a message about the man wearing it. Rolexes are for those who spend their weekends climbing icy mountains; a Patek Philippe is for one from a rich or noble family; a Breitling suggests you like to pilot planes across the world. 

Watches are now classified as“investments”(投资). A 1994 Philippe recently sold for nearly £350, 000, while the 1960s Rolexes have gone from £15, 000 to £30, 000 plus in a year. But a watch is not an investment. It's a toy for self-satisfaction, a matter of fashion. Prices may keep going up—they’ve been rising for 15 years. But when fashion moves on, the owner of that £350, 000 beauty will suddenly find his pride and joy is no more a good investment than my childhood Timex.

1.It seems ridiculous to the writer that_______________.

A．people dive 300 meters into the sea

B．expensive clothes sell better than cheap ones

C．cheap cars don’t run as fast as expensive ones

D．expensive watches with unnecessary functions still sell

2.What can be learned about Swiss watch industry from the passage?

A．It’s hard for the industry to beat its competitors.

B．It targets rich people as its potential customers.

C．It wastes a huge amount of money in advertising.

D．It’s easy for the industry to reinvent cheap watches.

3.Which would be the best title for the passage?

A．Watches? Not for Me!                    B．My Childhood Timex

C．Timex or Rolex?                        D．Watches—a Valuable Collection

 

Answer 1

【答案】

1.D

2.B

3.A

【解析】

试题分析：本文主要讲述的很多人实际上并不需要手表。手表现在已经成为了投资物品。

1.D 细节题。根据第三段后四行Expensive watches come with extra functions—but who needs them? How often do you dive to 300 metres into the sea or need to find your direction in the area around the South Pole? So why pay that much of five years’ school fees for watches that allow you to do these things? 说明手表实际上没有什么用途，但是很多人都购买，这真是荒谬。故D项内容正确。

2.B 细节题。根据第四段Instead the Swiss reinvented the watch, with the aid of millions of pounds’ worth of advertising, as a message about the man wearing it. Rolexes are for those who spend their weekends climbing icy mountains; a Patek Philippe is for one from a rich or noble family; a Breitling suggests you like to pilot planes across the world. 说明瑞士的手表经营商把富人当成了自己的目标人群。故B正确。

3.A 主旨大意题。本文主要讲述的很多人实际上并不需要手表。手表现在已经成为了投资物品。故A正确。

考点：考查社会现象类短文阅读

点评：本文主旨鲜明,很容易在文中找到答案。做题时要注意文章的首段和每一段的首句或尾句，因为它们往往就是文章的主题句。阅读中要注意要点之间的关系。然后带着问题，再读全文，找出答题所需要的依据，完成阅读任务。