When you think of the different types of advertising, several come to your mind. There are the traditional means to advertise: newspapers, magazines, radio, television commercials, billboards, and eve 题目和参考答案——青夏教育精英家教网—

精英家教网 > 高中英语 > 题目详情

When you think of the different types of advertising, several come to your mind. There are the traditional means to advertise: newspapers, magazines, radio, television commercials, billboards, and even taxicabs. Yet there are other types of advertising, such as aerial advertising, which is very different in many aspects.
Radio advertising is aimed at the local customers. The downside of using radio is that the customer needs to have the station tuned in. Placement of ads on the radio is another consideration since listening time is important to the ad being heard at the best time. The upside of using radio is that the audience does tend to remember jingles（收音机广告中的歌曲）that are easy to remember.
Magazine and newspaper advertising is directed to the subscribers（订阅人）. The subscriptions limit the availability to non-subscribers. The concept of being able to read information online is slowly changing the subscriptions to this advertising market. Limitations of circulation of magazines and newspapers mean fewer people viewing the advertisements.
Television commercial advertising is channeled to the viewers. Limitations of viewers based on the available channel selections lower the exposure audience. With the availability of satellite to consumers, locating the client base for advertisement can easily be lost or overlooked.
Billboard advertising focuses on the area of the billboard. Limitations of outside regions viewing the information are high. Getting the attention of the passers-by to view the information is also a subject to be considered.
Aerial banner advertising focuses on vast population of various regions. Based upon the region, the exposure is limitless. Grabbing or gaining the public’s attention is based on simple human nature to look up at the airplane that is flying overhead. People typically look up when a plane flies overhead. To have a banner with an advertisement adds more curiosity and response.
People tend to remember aerial advertising at a high rate. They also tend to communicate to others about the advertisement by sharing the information by word of mouth. This word of mouth is absolutely free but is of important benefit to aerial advertising. Aerial advertising can be done throughout the entire year, but the warmer months are preferred. Aerial advertising has certain restrictions. Yet these restrictions are fewer than the other means of advertising.
59．The underlined word“downside”in the second paragraph can be replaced by ________.
A．strength       B．weakness     C．purpose           D．instruction
60．Which of the following is the author probably in favor of?
A．Radio advertising.      B．Television advertising.
C．Aerial advertising. D．Billboard advertising
61．The first paragraph is used as a（n） _________.
A．explanation   B．introduction         C．account           D．start
62．What does the passage mainly tell us?
A．Different advantages of advertising.      B．Advantages overpass weakness.
C．Various weaknesses of advertising. D．Different types of advertising.

小题1:B
小题2:C
小题3:B
小题4:D

练习册系列答案

黄冈海淀大考卷单元期末冲刺100分系列答案

年级	高中课程	年级	初中课程
高一	高一免费课程推荐！	初一	初一免费课程推荐！
高二	高二免费课程推荐！	初二	初二免费课程推荐！
高三	高三免费课程推荐！	初三	初三免费课程推荐！
更多初中、高中辅导课程推荐,点击进入>>

相关习题

科目：高中英语 来源：不详 题型：完形填空

第二节：完形填空(共20小题；每小题1.5分，满分30分)
阅读下面短文，从短文后所给各题的四个选项(A、B、C和D)中，选出可以填入空白处的最佳选项。
There are many American expressions that use parts of the body like the back, shoulders and even chest.
When I am facing a lot of 36 at work, my back and neck will start to hurt. I have too many things to do 37 my supervisor is on my back all the time. In other words, my employer is always telling me to do things.
Sometimes, I want my employer to get off nay 38 ! I want her to 39 criticizing me and making too many 40 on my time. I cannot say this, however. I would never turn my back on her and   41   to help when there is a need. If I did refuse to help, my supervisor might say 42   things about me behind my back. She might 43 me when I am not present. This would surely be a stab (暗箭) in the back. It is never kind to unfairly 44 or say bad things about other people.
I know that my employer carries a lot on her shoulders. She is 45 for many things at the office. And because she is so important, she sometimes gets to rub shoulders with the top officials. She gets to   _46 time with some very important people. 1 believe the top official 47 my supervisor. He 48_   gives her file cold shoulder. 49 he always treats her like she is an 50 part of the organization.
I also value my supervisor. In fact, I think she is very effective in her job. Of course, I could 51_   my opinion at the top of my lungs, or as 52 as I possibly could. It might even feel good to get my emotions off my 53 . It is always helpful to tell people how you 54 so that your emotions do not   _55 you.
36, A. pleasure              B. pressure                 C. promotion               D. power
37. A. before         B. because           C. though                  D. unless
38. A. back          B, shoulders          C. chest              D. job
39. A, continue       B. finish             C. stop              D. miss
40. A, interests        B. profits            C. demands          D. changes
41. A. agree          B. like               C. offer              D. refuse
42. A. important       B. valuable           C. bad              D. boring
43. A. praise          B, attract            C. call               D. criticize
44. A. harm          B, believe            C. ignore             D. trouble
45. A. reasonable       B. responsible        C. required           D. resistant
46. A. spare           B. speed              C. spend              D. spread
47. A. values          B. understands        C. challenges         D. responds
48. A. always         B. never                   C. often             D. sometimes
49. A. However       B. Similarly                C. Eventually               D. Instead
50. A. important       B. individual         C. inspiring          D. interactive
51. A. tell            B. yell               C. explain            D. scold
52. A. softly          B. eagerly             C. loudly             D. secretly
53. A. heart              B. chest             C. mind             D. hand
54. A. feel            B. go               C. think             D. act
55. A. support         B. protect            C. comfort           D. trouble

查看答案和解析>>

科目：高中英语 来源：不详 题型：阅读理解

第三部分阅读理解
(共15小题，每题2分，满分30分)
Cheating can happen in a lot of different ways. When people cheat, it’s not fair to other people, like the kids who studied for the test or who were the true winners of a game.
Many people like the action of cheating. It makes difficult things seem easy, like getting all the right answers on the test. But it doesn’t solve the problem of not knowing the material and it won’t help on the next test --- unless the person cheats again.
Some people lose respect for cheaters and think less of them. The cheaters themselves may feel bad because they know they are not really earning that good grade. And, if they get caught cheating, they will be in trouble at school, and maybe at home, too.
Some kids cheat because they’re busy or lazy and they want to get good grades without spending the time studying. Other kids might feel like they can’t pass the test without cheating. Even when there seems to be a “good reason” for cheating, cheating isn’t a good idea.
If you were sick or upset about something the night before and couldn’t study, it would be better to talk with the teacher about this. And if you don’t have enough time to study for a test because of swim practice, you need to talk with your parents about how to balance swimming and school.
A kid who thinks cheating is the only way to pass a test needs to talk with the teacher and his or her parents so they can find some solutions(解决办法) together. Talking about these problems and working them out will feel better than cheating.
56．The author thinks that when kids cheat in class, _______.
A．it is unfair to other people B．it does harm to their heath
C．teachers should punish them D．teachers shouldn’t stop them at once
57．Some students like cheating mainly because_________.
A．the material in the test is very difficult
B．they want to do better than the others
C．cheating can make hard things seem very easy
D．they have little time to study their lessons
58．The fourth paragraph mainly tells us______.
A．cheating isn’t a good idea B．why kids cheat in the test
C．some kids can’t pass the test without cheating
D．some kids don’t spend the time studying
59．We can learn from the passage______.
A．cheaters are often thought highly of
B．people show no respect for those who cheat
C．parents whose kids cheat are often in trouble
D．kids cheat in the test because of swim practice
60．In the passage those cheaters are advised to_______.
A．spend more time on school than on sports
B．find good solutions instead of cheating
C．try hard to be intelligent rather than lazy
D．ask their classmates for good methods of study

查看答案和解析>>

科目：高中英语 来源：不详 题型：阅读理解

第三部分阅读（共两节，满分40分）
第一节：阅读理解（共15小题，每小题2分，满分30分）阅读下列短文，从每题所给的A、B、C、D项中，选出最佳选项，并在答题卡上将该项涂黑
Immediately I got up and dressed, stuck my violin under my jacket, and went out into the streets to try my luck. I wandered about for an hour, looking for a likely spot, feeling as though I were about to commit a crime. Then I stopped at last under a bridge near the station and decided to have a try.
I felt tense and nervous. One moment I was part of the hurrying crowds, the next I stood apart, my back to the wall, my hat on the pavement before me, the violin under my chin.
The first notes I played were loud and raw, then they settled down and began to run more smoothly. To my surprise I was neither caught nor told to shut up. Indeed, nobody took any notice at all. Then an old man without stopping secretly threw a penny into my hat, as if getting rid of some guilty evidence.
Other pennies followed, slowly but steadily, dropped by shadows who appeared not to see or hear me. It seemed too easy, like a secret trick.
I worked there for several days, gradually getting the truths of the trade by trial and error（反复试验）.It was not a good thing, for example, to let the hat fill up with money; nor was it wise to empty it completely. Placing a couple of pennies in the hat to start the thing going soon became a regular rule.
41．When he first began to play the violin, he expected           .
A．to get into trouble                                                               B．to play better than he did
C．people to stop and listen to him             D．to be told to move somewhere else
42．The first man who gave him money           .
A．was too busy to stop                            B．wanted to get rid of him
C．dropped the money by mistake              D．did not want to attract attention
43．He gradually became confident that day because           .
A．nobody looked at him                          B．he played the violin very well
C．people continued to give him money      D．he earned a lot of money
44．On the following days, he           .
A．made a lot of mistakes                         B．learned how to do the job better
C．get better at playing the violin               D．did not make so much money
45．He found that the best way of encouraging people to give him money was to          .
A．play in different streets                        B．leave all the money in the hat
C．empty the hat at regular times               D．leave a small amount of money in the hat

查看答案和解析>>

科目：高中英语 来源：不详 题型：完形填空

完形填空（共20小题，每小题1分，满分20分）
阅读下面短文掌握其大意，然后从36—55各题所给的四个选项A、B、C、D中，选出最佳选项。
When someone says, “Well, I guess I’ll have to go to face the music.” It doesn’t mean he is planning to go to a concert. It is 36 less pleasant, like 37 in by your boss to explain why you did this and did that, and why you did not do this 38 that. Terrible music, indeed, but it has to 39 . At some time or 40 , every one of us has had to “face the music”, especially as children. We can all remember father’s 41 voice, “I want to talk to you!” and only 42 we did not obey him. What an unpleasant business it   43 !
The phrase “to face the music” is known 44 every American, young and old. It is at least 100 years old. Where did the 45 come from?
The first 46 comes from American novelist James Fennimore Cooper. He said, in 1851, 47 the expression was first 48 by actors while waiting in the 49 to go on stage. After they got their clue (暗示) to go on, they often said, “It’s time to go to face the music.” And this is 50 what they did face — the orchestra (管弦乐队) which was just below the stage.
An actor might be frightened or 51 as he moved on to the stage in front of him. The audience might be friendly, or perhaps unfriendly, especially 52 he forgot his lines. But he had to go out. If he did not, there would be no play. So, “to face the music” 53 to mean: having to go 54 something, no matter how unpleasant the 55 might be, because you knew you had no choice.
36. A. anything         B. something     C. nothing            D. everything
37. A. call             B. called         C. calling                 D. being called
38. A. or                   B. and           C. but               D. with
39. A. face            B. facing         C. being faced        D. be faced
40. A. another         B. the other       C. an other          D. others
41. A. loud            B. angry         C. calm             D. worried
42. A. because          B. since          C. unless            D. in case
43. A. is              B. had been       C. was               D. has been
44. A. by              B. for             C. to                    D. of
45. A. question             B. proverb         C. information             D. expression
46. A. saying         B. method         C. explanation       D. point
47. A. when           B. why           C. whether            D. that
48. A. used            B. said          C. taken            D. sent
49. A. clothes         B. wings         C. masks            D. words
50. A. perhaps         B. exactly             C. mainly            D. also
51. A. satisfied              B. proud         C. nervous             D. mysterious
52. A. if                   B. while         C. before             D. until
53. A. went          B. came           C. continued          D. got
54. A. through        B. by          C. on                 D. into
55. A. problem              B. event         C. incident             D. experience

查看答案和解析>>

科目：高中英语 来源：不详 题型：阅读理解

第三部分阅读理解（共20小题；每小题2分，满分40分）
从A、B、C、D四个选项中，选出最佳选项。
A group of graduates，highly established in their careers，got together to visit their old university professor．
The conversation soon turned into complaints about stress in work and in life．offering his guests coffee，the professor went to the kitchen and returned with a large pot of coffee and a variety of cups——plastic，glass，crystal(水晶)，some plain—looking，some expensive，some fine——telling them to help themselves to the coffee．
When all the students had a cup of coffee in hand，the professor said：“If you noticed，all the nice—looking，expensive cups were taken up，leaving behind the plain and cheap ones．While it is normal for you to want only the best for yourselves，that is the source of your problems and stress．”
“What all of you really wanted was coffee，not the cup，but you consciously went for the best cups and were eyeing each other’s cups．”
“Now consider this：Life is the coffee and the jabs，money and position in society are the cups.They are just tools to hold and contain life，and do not change the quality of life．Sometimes，by concentrating only on the cup，we fail to enjoy the coffee．So，don’t let the cups drive you．．．enjoy the coffee instead．”
56．Why did the conversation soon turn into complaints?
A．Because there was no coffee to drink．
B．Because there was nothing to talk about except complaints
C．Because life was not easy for everyone．
D．Because there was nothing better than to complain．
57．The professor brought in a variety of cups because           ．
A．he was richer than his students
B．he was fond of collecting cups
C．there were too many people to drink coffee
D．the cups would play an important part in his talk
58．In the author’s opinion          ．
A．it is necessary to have a variety of cups to meet the needs of different guests
B．one should concentrate on main things in life
C．the students liked drinking coffee mole than anything else
D．cups are more important than coffee
59．We can infer that       ．
A．in our daily life most people want only the best for themselves
B．coffee was as important as a cup
C． a teacher should have a11 kinds of cups at home
D．whether coffee is nice to drink depends on the cup

查看答案和解析>>

科目：高中英语 来源：不详 题型：阅读理解

The TV shows a baby’s pram (婴儿车) rolling off a train platform as the mother makes a mad rush to save her son, but she is too late and it falls onto the rails in front of an incoming train. This heart-stopping scene happened yesterday at Ashburton station in Melbourne, Australia. But the story has a happy ending: the six-month-old baby survived with just a cut on his forehead, although the pram was dragged about 35 metres by the braking train. The nurse Jon Wright said the boy just “needed a feed and a sleep” and didn’t need to stay in hospital.
“Luckily, he was strapped (绑) into his pram at the time, which probably saved his life. I think the child is extremely lucky, ” Wright told the Herald Sun newspaper after the baby was taken to hospital with minor injuries.
Fortunately the train was already slowing down to stop at the station so it stopped quickly when the driver put on the brakes as soon as he saw the pram fall in front of him. Rail firm Connex is to look into how the pram rolled off the platform. The accident came one day after Connex started a child safety awareness activity warning parents to keep babies strapped into their prams at all times while on platforms.
The accident happened at the same time as the “balloon boy ”story in the US, in which a six-year-old Colorado boy was reported to be trapped in a flyaway balloon. However, he was later found hiding in the family’s garage. Many people believe that it had all been a publicity stunt by the parents. No such doubts surround the baby on the train platform.
小题1:In the accident, the baby .

A．almost fell onto the rails

B．needed to stay in hospital

C．was badly injured by the train

D．was pulled a long distance in the pram by the train

小题2:The child was not killed most probably because .

A．the mother strapped him into his pram

B．the platform is not very high

C．he was well fed and asleep

D．the mother rushed to save him

小题3:Why could the train stop quickly?

A．Because it had just begun to move.

B．Because it was moving slowly at that time.

C．Because the mother took measures quickly.

D．Because the driver saw the pram fall.

小题4:The underlined word “stunt” in the last paragraph probably means .

A．something silly	B．something funny
C．something done to attract attention	D．something done to avoid bad luck

查看答案和解析>>

科目：高中英语 来源：不详 题型：阅读理解

We are travel agents based in Holland and we sell very cheap tickets to destinations all over the world.If you are looking for effciency, just contact us. Also ,we are looking for manufacturing companies to represent. So, if you are a manufacturer and looking for a representative,We will be glad to represent you in Holland.
Contact Information
Contact Person: Mr O. Emmanuel
Job Title:Director/CEO/General Manager
Adress:J.V.Offwegenlaan 62, Rijswijk, Netherlands
Postal Code:2282HS
Telephone: +31—65—3202073
Fax:+31—70—N/A
Website:http//www.timpextravel.com
NO.2
Are you tired of booking hotel and flight tickets when you go to China?Are you worried of being cheated by dishonest travel agents?Now ,we are here to support you.
We are a professional business service company who can help you to schedule your business trips to China.We have wide connections with hotels and airlines in China,and can help reduce your founding expenses.Our service include booking hotels and flights before you leave for China.We will give you all the information you need before you come to China, pay your room fee in hotel counter and make you get your flight ticket in your hotel room.
Our service is free of charge until you are satisfied. This means you can pay us when you wish, even after your trip to China is over. If you think that our service was not satisfactory, you do not pay anything.
What you need to do is to give us your personal information—the name shown in your passport ,your passport number, and your date of birth, We also need to know the details of your trip such as your destionation,when and where you are going,and which kind of hotels you need.
Contact Information
Contact Person:Ms Dana Li
Job Title:Manager
Address:Room 303 ,Jina Building, No. 122 Jingba, Ji’nan,Shangdong,China
Postal Code:25001
Telephone:+86—531—88341698
Fax:+86—531—82070396
68.If you are travelling around Gambia, how many ways will you contact the travel agent?
A.One      B. Two       C. Three      D.Four
69.The second advertisement is meant for___________
A.tourists in China        B.tourists to China from overseas
B.both home tourists and foreign travellers D.American travellers only
70.If you hire the company in the second advertisement, what do you have to pay them?
A.You can pay them any time as you wish
B.Even if you think their service was unsatisfactory ,you must pay for everything
C.You must pay before getting the service
D.You must pay before you finish your trip in China and back to your home
71.If you are from Japan and want to visit Shanghai, you can fax________to get a ticket to China
A. +86—531—82070396      B. +31—70—N/A
C. +86—531—88341698      D. +31—65—3202073

查看答案和解析>>

科目：高中英语 来源：不详 题型：阅读理解

In my profession as an educator and health care provider, I have worked with numerous children infected with the virus that causes AIDS. The relationships that I have had with these special kids have been gifts in my life. They have taught me so many things, but I have especially learned that great courage can be found in the smallest of packages. Let me tell you about Tyler.
Tyler was born infected with HIV: his mother was also infected. From the very beginning of his life, he was dependent on medications to enable him to survive. When he was five, he had a tube surgically inserted in a vein in his chest. This tube was connected to a pump, which he carried in a small backpack on his back. Medications were hooked up to this pump and were continuously supplied through this tube to his bloodstream. At times, he also needed supplemented oxygen to support his breathing.
Tyler wasn’t willing to give up one single moment of his childhood to this deadly disease. It was not unusual to find him playing and racing around his backyard, wearing his medicine - laden backpack and dragging his tank of oxygen behind him in his little wagon. All of us who knew Tyler marveled at his pure joy in being alive and the energy it gave him. Tyler’s mom often teased him by telling him that he moved so fast she needed to dress him in red. That way, when she peered through the window to check on him playing in the yard, she could quickly spot him.
This dreaded disease eventually wore down even the likes of a little dynamo like Tyler. He grew quite ill and, unfortunately, so did his HIV - infected mother. When it became apparent that he wasn’t going to survive, Tyler’s mom talked to him about death. She comforted him by telling Tyler that she was dying too, and that she would be with him soon in heaven.
A few days before his death, Tyler beckoned me over to his hospital bed and whispered, " I might die soon. I’m not scared. When I die, please dress me in red. Mom promised she’s coming to heaven, too. I’ll be playing when she gets there, and I want to make sure she can find me. "
64. What is the boy Tyler's attitude towards death?
A. optimistic.      B. pessimistic.   C. sorrowful.              D. fearful.
65. Tyler requested the writer to dress him in red when he died simply because ________.
A. red is a lucky color                 B. red might help to cure him
C. his mom could spot him easily        D. he could find more mates by wearing red
66. Which of the following might serve as a possible title for this passage?
A. My unusual profession.                 B. A caring mother.
C. Mother and son.                         D. Dying in red.
67. The underlined word dynamo in the fourth paragraph here means ________.
A. a promising and helpful youth       B. an extremely energetic person
C. a rare and beautiful flower          D. a magic and understanding superstar

查看答案和解析>>

同步练习册答案

练习册

高中

初中

小学