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    Advertising gives useful information about which products to buy. But modern advertising gives more than news   16   products and services .Today’s advertisements, or ads, try to get consumers to buy certain brands .Writers of advertising are so skillful 17  they can sometimes persuade a consumer ___18___(wear) a certain kind of clothing, eat a special kind of cereal (麦片) ,or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.
    For example, you probably do not need the ___19___(new) cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on your shelf for __20__. But if you see ads about a new cereal that is your extra - tasty and has a free prize in the box, you may want __21_. Advertising must get attention. To be     22__ (effect), it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer____23__ good idea as well as a product. The idea is ___24___ the advertisement is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it ____25__ (offer) strength and energy.

    小题1:about
    小题2:that
    小题3:to wear
    小题4:newest
    小题5:another 
    小题6:it
    小题7:effective
    小题8:a
    小题9:what
    小题10:offers

    小题1:考查介词：about修饰news，关于产品的新闻
    小题2:考查so …that…句型：广告是如此有技术以至于可以说服顾客穿某种品牌的衣服。
    小题3:考查persuade sb to do说服某人做…,用to wear
    小题4:定冠词后面修饰形容词的最高级newest
    小题5:another泛指另一种麦片 
    小题6:it代指上文的 a new cereal
    小题7:effect 是名词：这里be动词后面是表语用effective
    小题8:不定冠词a修饰good idea“一个好主意”
    小题9:what 引导表语从句，在表语从句中what做宾语
    小题10:考查时态：表示一般情况用一般现在时，主语是it，谓语是offers
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