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    阅读理解：

    　　Television carries more national advertising than any other in the United States． The same is true in some smaller countries such as Spain and Portugal, where it is the only medium reaching a general national audience． In many countries Sweden and Denmark, for example  the state-owned television accepts no advertising． In many other countries the amount of commercial time is extremely limited, as in France, Germany, and Italy． Soviet state-owned television began accepting a limited amount of advertising in 1988．

    　　The chief reason for the popularity of television among United States advertisers is that it reaches a vast number of people at the same time． While it can cost well over 100,000 dollars, a 30-second commercial on network television can be seen and heard by as many as 25 million viewers． For manufacturers who must make prospects（潜在的顾客）aware of their products and convince them of its benefits immediately, there is nothing as efficient as television advertising． Because it employs motion as well as words, graphics, sound, and music, television is a valuable medium for products that lend themselves to（适合于）demonstration． No other medium is as effective in showing how quickly and automobile can accelerate or how well a brand of wristwatch will stand up under abuse and continue to run． Similarly, it is an ideal medium for conveying a mood or and emotional benefit for products such as long-distance telephone calls．

    1．Which medium carries the most national advertising in Spain?

    [　　]

    A．Radio．　　　　　　 B．Newspaper．

    C．Television．　　　　D．Internet．

    2．State-owned television accepts ads in the following countries except ______．

    [　　]

    A．Portugal　　　B．Sweden

    C．France　　　　D．Italy

    3．To manufacturers, TV advertising is the most efficient way to promote sales because ______ ． 

    [ ]

    A．TV can make advertisers aware of their products

    B．it can convince people of the quality of their products

    C．TV covers a large audience at the same time

    D．it can be seen and heard by over 25 million local viewers

    4．The word commercial in the 2nd paragraph means ______ ．

    [　　]

    A．advertisement　　　B．business

    C．notice　　　　　　 D．motion picture

    5．The writer of this passage is ______ about the benefits of TV advertising．

    [　　]

    A．optimistic　　　B．unconcerned

    C．enthusiastic　　D．positive

    答案：C;B;C;A;D
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