Question

【题目】阅读理解
Instagram is containing so many photos of food—now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks.
I always thought people's taking pictures of their food was kind of silly, but at this new pop-up restaurant in the UK,I'd probably do it too.“The Picture House” is the world's first pay-by-photo restaurant—you order, click a photo of the food,share on Instagram and eat for free!
The restaurant belongs to frozen food giant (巨人) Birds Eye,who came up with the idea to cash in on people's addiction with photographing food and sharing the pictures online.They conducted a survey and found out that more than half of the British population regularly took pictures of their meals.So they realized it was a better way to advertise their new dining range.
The pop-up diner was open in Soho, London for three days in May,and is now moving to other major UK cities. They serve two-course meals that customers don't have to pay for,if they photo and Instagram it.
The restaurant is a part of Birds Eye's 'Food for Life' campaign,a new marketing project that aims at changing the way people look at frozen food."Taking photos of food enables people to show off and to share their mealtime moments—from the everyday to the special," said marketing director Margaret Jobling .
The reaction to The Picture House has been great so far.And The pay-by-picture concept has proven to be an effective way.Alternative payment methods are actually gaining popularity among a lot of businesses.Last year,in a cafe in Germany customers pay by how much time they spend there,not by what they eat.
（1）Instagram probably is ____.
A.a restaurant free of charge
B.a program used to share photos
C.a new marketing project
D.a campaign of "Food for Life"
（2）”The Picture House” encourages sharing photos of its food to ____.
A.raise the price of frozen food
B.reward the regular customers
C.create a new social media trend
D.attract more customers
（3）Which of the following can serve as the best title for the passage?
A.No Need to Pay.
B.The Pop-up Diner.
C.Pay by Picture.
D.Food for Life.

Answer 1

【答案】
（1）B
（2）D
（3）C
【解析】本文是一篇记叙文，介绍英国一家餐厅运用分享软件招揽客户，只要上传他们餐厅的照片就可以免单，这种营销策略深深地受到大家的喜爱，并且被证明是非常成功的。
（1）考查推理判断。根据第一段I中的“Instagram is containing so many photos of food—now a pop-up diner in London is taking advantage of…“以及第二段中的”…you order,click a photo of the food,share on Instagram and eat for free!”可推断，Instagram是一个分享照片的应用软件。故选B。
（2）考查推理判断。根据第三段中的“So they realized it was a better way to advertise their new dining range.”可推断，分享食物照片是一种更好的为新的餐饮系列做广告的方式，因此推断该餐厅鼓励顾客分享食物是为了吸引更好的顾客。故选D。
（3）考查主旨大意。纵观全文可知，本文讲述一家餐厅通过分享食物图片来付款的新的营销方式。故D项为最佳标题。故选D。