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BEIJING(Associated Press) China has a growing middle class, a tradition of expecting education and 21 million new babies every year. Selling educational toys should be easy.

While China may be the world’s biggest toy maker, much of the best is exported. Department stores here do not have enough high quality toys. It is said the demand for educational toys is low.

A US company, Baby Care, is trying to change that with a new way to sell toys in China. Baby Care works basically together with doctors in Beijing hospitals. People who join the company’s “mother’s club” get lectures and newsletters on baby and child development at no extra cost — if they agree to spend 18 dollars a month on the company’s educational toys and childcare books.

“We want to build a seven year relationship with those people,” said Matthew J.Estes, Baby Care’s president.“It starts during pregnancy(怀孕),when the anxiety and needs are highest.” Baby Care works on a one-to-one basis. Doctors, nurses, and teachers — paid by Baby Care—advise parents, explaining toys that are designed for children at each stage of development to age six.

Baby Care opened its first store in China last June in a shopping center in central Beijing and another near Beijing Zoo. It plans to have 80 stores in China within six years.

It is a new model for China and develops a market in young children’s education and health that no other companies are in.

1.What do the first two paragraphs mainly tell us?

A. Educational toys and foreign toy markets.

B.Problems with China’s toy market and education.

C.Reasons for pushing sales of educational toys in China.

D.Baby population and various kinds of toys made in China.

2.Which of the following is a fact according to the passage?

A.Club members buy Baby Care products for free child care advice.

B.Doctors in Beijing help in making Baby Care products.

C.Parents are encouraged to pay $18 for club activities.

D.Baby Care trains Chinese doctors at no extra cost.

3.Baby Care is developing its business in China by ______.

A. opening stores in Beijing hospitals

B.offering 18-month courses on child care

C.setting up children’s education centers

D.forming close relationships with parents

4.Which of the following would be the most suitable title for the passage?

A. Mother’s Club in China

B.Baby Care and Doctors

C.American Company Model

D.On Educational Toys

 

答案:1C2A3D4D
解析:

1、该题为主旨大意题。前两段主要说明了做此举动的原因。

2、该题为细节判断题。根据文章第三、四段的细节描述可以淘汰掉错误的说明。

3、该题为推理判断题。根据文章第四段的有关描述我们可以看出:该公司通过和孩子的父母的各种手段的交流,甚至从怀孕开始,来建议父母给不同年龄段的孩子选购什么样的玩具。

4、该题为主旨大意题。本文主要描述了Baby Care将要在中国推销自己的教育性玩具的情况。

 


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