Ted Turner, achieved high goals and great success by the time he was 43. Best known for his CNN, Ted Turner launched a second nationwide all-news network, Headline News, purchased the Atlanta Braves baseball team, and became the world's best yachtsman at the America's Cup in 1977. In 1982 Ted Turner was named by Forbes one of the 400 richest people in the US. He was named Time magazine's "Man of the Year" in 1992. How did Ted Turner accomplish all of this at such a young age?
Ted Turner's father, Ed, was a self-made millionaire who demanded that his only son try to achieve similar success. He instilled in the boy a strong belief that hard work was good. Besides reading a new book every two days, Ted Turner was also charged rent at home during summer vacations from boarding school. Ed Turner was a strong influence in his son's life.
As a child, Ted Turner lived a very lonely life, often separated from his family. He was enrolled in a military academy in the fifth grade and eventually went to Brown University. He attended college off and on, became involved in sailboat racing, and became a member of the U.S. Coast Guard. In his early twenties, Ted Turner became general manager of one of his father's branch offices in Georgia.
Two years later after his father’s suicide, Ted Turner took over the company. He soon discovered that he was more skilled than his father in managing the business. During the next twenty years, Ted Turner worked hard to accumulate enough power and money to fulfill his father's dream.
Reflecting on his father's death, however, Ted Turner realized that it was dangerous to put too much emphasis on material possessions. He decided to use his hard-earned influence to serve the public. Concerned about the environment, Ted Turner established the Better World Society in 1985. The purpose of this organization was to produce documentaries to educate people about pollution, hunger, and the danger of building weapons of mass destruction. In 1986 Turner began sponsoring the Goodwill Games to promote world peace. The Turner Tomorrow Awards were created to encourage writers and thinkers to focus their attention on solving world problems. The Turner Family Foundation was established in 1992.
【小题1】 What is CNN according to the passage?
| A．It’s a broadcast-news company. | B．It’s a basketball team agency. |
| C．It’s a charity organization. | D．It’s a publishing house. |
| A．The creation of CNN encouraged broadcasters to be more successful. |
| B．Towering goals and hard work led to fame and prosperity. |
| C．Ted Turner was expert at sailboat racing and playing basketball. |
| D．Ted Turner became very successful at an early age. |
| A．wasn’t as lonely as he looked because his many friends at school. |
| B．missed his family very much despite having friends at school. |
| C．served as a member of the US Coast Guard for a while. |
| D．showed little interest in studying but other affairs. |
| A．slow moving | B．incompetent | C．goal-oriented | D．modest |
| A．He became more determined and was feared by this workmates. |
| B．He developed respect and admiration for his employees. |
| C．H e revised his view of the world and his responsibility in it. |
| D．He demanded the same level of success as he father. |
科目：高中英语 来源：2013届辽宁省沈阳市第二十中学高三高考领航考试（三）英语试卷（带解析） 题型：阅读理解
The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U.S. companies．It may not be long before London replaces New York as the capital of PR．
Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．
Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news
broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．
【小题1】Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?
A． They tend to be more internationally minded
B． They speak more and better foreign languages．
C． They usually pay more attention to global financial situation．
D． Both A and B．
【小题2】What is the immediate cause of the downfall of America’s public relations?
| A．The number of US public relations agencies had greatly decreased by 1991． |
| B．Other countries have increased their efforts in public relations． |
| C．On the global scale, cultural differences have significantly shrunk． |
| D．The British companies are becoming especially sophisticated and creative in public relations． |
| A．an American | B．a Briton | C．Ted Turner | D．an Asian |
| A．strict in thinking | B．like people from rural areas |
| C．limited in outlook | D．interested in geographical knowledge |
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科目：高中英语 来源：2012-2013学年辽宁省沈阳市高三高考领航考试（三）英语试卷（解析版） 题型：阅读理解
The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U.S. companies．It may not be long before London replaces New York as the capital of PR．
Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．
Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news
broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．
1.Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?
A． They tend to be more internationally minded
B． They speak more and better foreign languages．
C． They usually pay more attention to global financial situation．
D． Both A and B．
2.What is the immediate cause of the downfall of America’s public relations?
A．The number of US public relations agencies had greatly decreased by 1991．
B．Other countries have increased their efforts in public relations．
C．On the global scale, cultural differences have significantly shrunk．
D．The British companies are becoming especially sophisticated and creative in public relations．
3.It could be inferred that the author of the passage is______．
A．an American B．a Briton C．Ted Turner D．an Asian
4.The underlined word “provincial” in paragraph 3 could possibly mean “ ”．
A．strict in thinking B．like people from rural areas
C．limited in outlook D．interested in geographical knowledge
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科目：高中英语 来源：广东省2010届高三下学期5月月考试题（英语） 题型：其他题
第二节信息匹配（共5小题；每小题2分，满分10分）
下面A、B、C、D、E和F分别是六个商业巨头（比尔·盖茨等）面临关键时刻所做抉择的简单介绍。56--60题是关于一个企业管理者在关键时刻要做出抉择的种种情形。阅读完后，请选出每一情形和他们抉择的相应的最佳选项。选项中有一项是多余的。请将答案填涂在答题卡上标号为56—60的相应位置上。
A In 1968, H. Wayne Huizenga teamed with a partner to create a nationwide company for waste collection, a business traditionally made up of small, local companies. The new company, Waste Management, Inc., became the foundation of his fortune.
B While attending Harvard University in 1975, Bill Gates teamed with Paul Allen to develop a version of the BASIC programming language for the Altair 8800, the first personal computer. They licensed the software to the manufacturer of the Altair and formed Microsoft ( originally Micro-soft ) to develop versions of BASIC for other computer companies. Gates decided to drop out ( 退学 ) of Harvard in his junior year to devote his time to Microsoft.
C In 1963, Ted Turner took over his family billboard-advertising business. In 1970 he bought a failing UHF(ultrahigh frequency) television station in Atlanta, Georgia, and by 1975 Turner had transformed it into the first “superstation”—WTBS, by transmitting ( 传送 ) low-cost sports and entertainment programs via satellite to cable systems throughout the country.
D In 1986, Oprah Winfrey formed Harpo Productions to produce her own show and other projects. With distribution rights（销售权）to her shows, Winfrey used profits to expand her business activities. By 1998 Winfrey was worth $675 million.
E Microsoft founder Bill Gates planned to give away almost all of his vast fortune, largely to the cause of global health. Having already the Bill & Melinda Gates Foundation with $ 24 billion to address global health issues, Gates said that eventually his entire fortune would be put towards the cause except “a few percent left for the kids.”
F Amazon. com founder Jeff Bezos grew interested in online retailing(零售业) in 1994 while working as a business analyst in New York City. After researching the success of different mail-order companies Bezos decided that books were the perfect product to see via the Internet. That year he left New York to establish his new company in Seattle, chosen for its being near to major book wholesalers and the advanced high-tech industry. In July 1995 Amazon. com developed its Web site, and has since expanded to offer many other retail products in addition to books.
（ ）56. You run a billboard advertising business you inherited(继承) from your father, and you are looking to expand in new directions. What do you do?
（ ） 57. You are a successful talk-show host, and have just achieved national recognition（认可）. You want more control over your show, and a greater share of its profits. What do you do?
（ ）58. You are still in college, but together with a friend you have established a software company that deals with major corporations. What do you do?
（ ）59. You are a successful business analyst, and come to think that the mail-order business model could be adapted to online book sales. What do you do?
（ ）60. You own several highly profitable waste-collection routes. The government has recently issued the Solid Waste Disposal Act, increasing standards of hygiene(卫生)in waste disposal. What do you do?
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科目：高中英语 来源：2011-2012学年上海市十校高三第二次联考英语试题 题型：阅读理解
The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries． Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U．S． companies． It may not be long before London replaces New York as the capital of PR．
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．
Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts． According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．
1.Compared with the American PR personnel, what is/are an advantage（s） of the non-Americans involved in PR?
A． They tend to be more internationally minded
B． They speak more and better foreign languages．
C． They usually pay more attention to global financial situation．
D． Both A and B．
2.What is the immediate cause of the downfall of America’s public relations?
A． The number of US public relations agencies had greatly decreased by 1991．
B． Other countries have increased their efforts in public relations．
C． On the global scale, cultural differences have significantly shrunk．
D． The British companies are becoming especially sophisticated and creative in public relations．
3.It could be inferred that the author of the passage is______．
A． an American B． a Briton
C． Ted Turner D． an Asian
4.The underlined word “provincial” in paragraph 3 could possibly mean “ ”．
A． strict in thinking B． like people from rural areas
C． limited in outlook D． interested in geographical knowledge
查看答案和解析>>
科目：高中英语 来源：2010-2011学年广东省高三下学期2月联考英语卷 题型：阅读理解
Ted Turner, achieved high goals and great success by the time he was 43. Best known for his CNN, Ted Turner launched a second nationwide all-news network, Headline News, purchased the Atlanta Braves baseball team, and became the world's best yachtsman at the America's Cup in 1977. In 1982 Ted Turner was named by Forbes one of the 400 richest people in the US. He was named Time magazine's "Man of the Year" in 1992. How did Ted Turner accomplish all of this at such a young age?
Ted Turner's father, Ed, was a self-made millionaire who demanded that his only son try to achieve similar success. He instilled in the boy a strong belief that hard work was good. Besides reading a new book every two days, Ted Turner was also charged rent at home during summer vacations from boarding school. Ed Turner was a strong influence in his son's life.
As a child, Ted Turner lived a very lonely life, often separated from his family. He was enrolled in a military academy in the fifth grade and eventually went to Brown University. He attended college off and on, became involved in sailboat racing, and became a member of the U.S. Coast Guard. In his early twenties, Ted Turner became general manager of one of his father's branch offices in Georgia.
Two years later after his father’s suicide, Ted Turner took over the company. He soon discovered that he was more skilled than his father in managing the business. During the next twenty years, Ted Turner worked hard to accumulate enough power and money to fulfill his father's dream.
Reflecting on his father's death, however, Ted Turner realized that it was dangerous to put too much emphasis on material possessions. He decided to use his hard-earned influence to serve the public. Concerned about the environment, Ted Turner established the Better World Society in 1985. The purpose of this organization was to produce documentaries to educate people about pollution, hunger, and the danger of building weapons of mass destruction. In 1986 Turner began sponsoring the Goodwill Games to promote world peace. The Turner Tomorrow Awards were created to encourage writers and thinkers to focus their attention on solving world problems. The Turner Family Foundation was established in 1992.
1. What is CNN according to the passage?
A. It’s a broadcast-news company. B. It’s a basketball team agency.
C. It’s a charity organization. D. It’s a publishing house.
2. What is the main idea of Paragraph 1?
A. The creation of CNN encouraged broadcasters to be more successful.
B. Towering goals and hard work led to fame and prosperity.
C. Ted Turner was expert at sailboat racing and playing basketball.
D. Ted Turner became very successful at an early age.
3. As a student in a military academy, Turner ______.
A. wasn’t as lonely as he looked because his many friends at school.
B. missed his family very much despite having friends at school.
C. served as a member of the US Coast Guard for a while.
D. showed little interest in studying but other affairs.
4. The author seems to believe that Ted Turner is ______.
A. slow moving B. incompetent C. goal-oriented D. modest
5. Which of the following best describes an important change in Ted Turner’s life?
A. He became more determined and was feared by this workmates.
B. He developed respect and admiration for his employees.
C. H e revised his view of the world and his responsibility in it.
D. He demanded the same level of success as he father.
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