Question

【题目】D

It’s hard to be the bearer of bad news，but most of IKEA’s print and digital fascinating shots of picturesque rooms and products are fake．Those beautiful，“natural-looking” photos of gorgeous rooms and kitchens are mostly the work of computer magic，adjusted and corrected until they’re picture-perfect．

Martin Enthed，IT manager for IKEA’s in-house communications agency，revealed，“In 2012，12 per cent of its product and concept images was CGI-rendered，increasing to 25 per cent in 2013．Since then，that percentage of rendered images appearing in the company’s catalogue and online has tripled．75 per cent of the furniture company’s product images today are created by computers．”

It’s a move that first caught the attention of photographers and graphic designers a few years back when the furniture giant announced it would cancel photoshoots in favor of computer-generated imagery(CGI)．

Enthed said IKEA began shifting equipment in 2009 when company officials called in his team and said they weren’t pleased with some previous photos and CG images．

“So we looked at all the images they said weren’t good and the two of three they said were great，and the ones they didn’t like were photography and the good ones were all CG，”Enthed said．“Now we only talk about a good or bad image - not what technique created it．”

It’s a not-so-secret strategy used by top companies specializing in home and furniture design，though many consumers remain oblivious．

The company claims the shift is another way to reduce its environmental footprint，saying constructing digital files produces less waste．It also helps the home furnishing empire’s pocketbooks．

【1】What directly led IKEA to adopt CGI on a larger scale?

A．The convenience of high technology．

B．Company officials’ reaction to works．

C．The change in the concept of management

D．Development of environmental awareness．

【2】According to the passage，the advantage of the shift is that IKEA can 。

A．expand into another field

B．increase its financial benefits

C．win more support of consumers

D．produce more furniture of high quality

【3】The underlined word “oblivious” in paragraph 6 means “ ”．

A．unaware B．calm

C．conservative D．disturbed

【4】It can be concluded from the passage that ．

A．IKEA should be punished because of fake photos

B．IKEA set a good example as the furniture giant

C．IKEA adjusted strategies to answer its need

D．IKEA has a pioneering spirit in promotion

Answer 1

【答案】

【1】B

【2】B

【3】A

【4】C

【解析】

【1】细节理解题 根据第四段company officials called in his team and said they weren’t pleased with some previous photos and CG images．公司的高管对他的团队说公司对某一批图片和CG图像很不满意。可见，直接导致大规模使用CGI是因为公司高对作品的反映。

【2】细节理解题 根据文章最后一句It also helps the home furnishing empire’s pocketbooks（经济利益，皮夹子）．此举对公司的效益也很有帮助。

【3】词义猜测题A．unaware 没察觉的，不知道的 B．calm 平静的C．conservative 保守的 D．disturbed扰乱的；关键词though“尽管”，可知前半句与后半句意思相反。前半句说“在顶尖的家居家具设计公司里这并不算是什么秘密”， 只是顾客不知道。

【4】判断推理题 文章主要讲述了宜家家具美轮美奂的图片大多数是采用了电脑合成技术，公司调整策略来适应它的需求。