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    How can you build more word-of-mouth advertising (口碑广告)? In other words, why would your customers want to talk to their friends about their experience of doing business with you?
    When you perform your service or deliver your product competently (出色地),  you are just doing what the customer expects. In order to increase the number of the customers who want to share their good experience with their friends, you must make your service impressive, going beyond what is expected.   
    Recently my daughter Dawn and I had lunch with my team members at the Campbell House. The food and service were truly excellent. My daughter asked for her leftovers (剩菜) to be packed. They were returned to her in aluminum foil (铝箔) shaped like a swan(天鹅). Guess what she talked about when she got home? How much more do you think it cost the Campbell House to produce that “Wow!” experience? Answer —not a cent!   
    Disneyland should be an inspiration to us all in providing a “Wow!” experience. What do people talk to their friends about when they come home? “You should have seen how clean that park was! With all of the people there, it’s unbelievable! There’s not even a gum wrapper on the ground!” Walt Disney understood that cleanliness is marketing.  
    小题1:According to the passage, customers would like to share their good experience with their friends if ______.
    A．what they need is provided on time
    B．the price of the service is low enough
    C．the service is better than they expected
    D．the after-sale service is good enough
    小题2:How did Dawn feel the moment she saw her packed leftovers?   
    A．Disappointed and angry.B．Excited and crazy.
    C．Worried and unhappy. D．Surprised and pleased.
    小题3:By saying “Answer — not a cent!” the author seems to believe that ______.
    A．it is always possible to satisfy all of the customers
    B．sometimes it is easy to provide a good experience
    C．most customers are easy to do business with
    D．the service should be as cheap as possible

    小题1:C
    小题2:D
    小题3:B

    试题分析：文章介绍怎样可以得到口口相传的广告效应，消费者得到的服务超出了他们的预期，就会和别人分享，行业不要花一分钱就可以得到这个效果。
    小题1:细节题：从第二段的句子：In order to increase the number of the customers who want to share their good experience with their friends, you must make your service impressive, going beyond what is expected. 可知如果服务超出了顾客的预期，他们会和别人分享的，选C
    小题2:推理题：从第三段的句子：. They were returned to her in aluminum foil (铝箔) shaped like a swan(天鹅). Guess what she talked about when she got home? How much more do you think it cost the Campbell House to produce that “Wow!” experience? Answer —not a cent!可知Dawn 看见包好的剩菜的时候，很惊讶也高兴，选D
    小题3:句意理解题：这句话的意思是：一些行业不要花一分钱就得到这种口口相传的广告，所以是很容易的，选B
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    科目：高中英语 来源：不详 题型：阅读理解

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    D．It is beneficial to the stability of the family.
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    科目：高中英语 来源：不详 题型：阅读理解

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    科目：高中英语 来源：不详 题型：阅读理解

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    C．People often judge strangers by their faces.
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    科目：高中英语 来源：不详 题型：完形填空

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    A．artisticB．literaryC．militaryD．economic
    小题2:
    A．along withB．other thanC．apart fromD．rather than
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    A．experimentedB．exploredC．experiencedD．excluded
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    A．urbanizationB．revolution
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    A．InspiredB．TouchedC．OrganizedD．Motivated
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    科目：高中英语 来源：不详 题型：阅读理解

    The British aren’t having as many children as they used to , One reason is that people are having children much older than before, meaning they have fewer year in which they can have them,  After years at university ,they need a few years of work experience before they can get the job they want, They might then get married, but it’s incredibly expensive to buy a house in the UK.
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    A．They are allowed to get married at 30
    B．they can’t allowed to get married at 30
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    D．they enjoy family life with their parents
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    A．they have fewer years to have children
    B．they live much shorter lives than before
    C．it is more expensive to bring up a child
    D．people are losing their jobs because of the recent financial crisis
    小题3:The underlined word “subsidies” in Paragraph 5 means       
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    小题4:It can be inferred from the text that       
    A．with long work hours, it is hard for British parents to balance life and work
    B．more and more families in Britain are breaking up because they are having fewer children
    C．among Europeans, British people work hardest and earn the least
    D．childcare takes up too much energy and time for the British
    小题5:To make it cheaper to have children , the British government is         
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    B．raising the salaries of parents
    C．reducing family income tax
    D．increasing subsidies for families and nursery schools

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    科目：高中英语 来源：不详 题型：完形填空

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    A．cutB．shortC．lackingD．drain
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    A．concernsB．issuesC．problemsD．merits
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    A．stillB．alwaysC．habituallyD．consequently
    小题8:
    A．call throughB．call overC．call onD．call out
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    A．scarcelyB．lessC．littleD．sometimes
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    A．littleB．muchC．adequateD．enough
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    A．neverthelessB．whileC．howeverD．or
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    A．moderateB．hostileC．indifferentD．lenient
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    A．agreementB．consensusC．compromiseD．deal
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    A．continueB．commenceC．commendD．confirm
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    A．seldomB．lessC．absolutelyD．likely
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    A．availableB．anaccessto informationC．valuableD．accessible
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    A．time-honoredB．similarC．humidD．conversant
    小题18:
    A．thoughB．whileC．sinceD．as
    小题19:
    A．passionB．prudenceC．carelessnessD．concern
    小题20:
    A．sameB．equivalentC．equalD．similarity

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    科目：高中英语 来源：不详 题型：阅读理解

    Dr. Wiseman started the “laugh lab” project in September 2001. It is the largest study of humor. Participants are invited to log on the laugh lab website, give a few personal details, tell their favorite jokes and judge the jokes told by other people.
    Their project will last for a year, and the organizers hope to finally discover the world’s funniest joke. But there is also a serious purpose. The researchers want to know what people from different nations and cultures find funny. And they want to find out the differences between male’s and female’s sense of humor. The idea is that if we want to understand each other, we have to find out what makes us laugh.
    This is a subject that has long interested psychologists (心理学家) and philosophers (哲学家). Most of the time, people are not completely honest. We do things that society expects us to and say things that help us get what we want. But laughing cannot be controlled. When we laugh, we tell the truth about ourselves.
    By December 2001 over 10,000 jokes had been submitted (公认的). This gave the scientists enough evidence to make early conclusions. It seems that men and women do have different senses of humor, for example.
    “Our findings show the major differences in the ways in which males and females use humor,” said Dr Wiseman. “Males use humor to appear superior (高傲的，有优越感的) to others, while women are more skilled in languages and prefer word play.”
    Researchers also found that there really is such a thing as a national sense of humor. The British enjoy what is usually called “toilet humor”. But the French like their jokes short and sharp, “You’re a high priced lawyer. Will you answer two questions for $ 500?” “Yes. What’s the second question?”
    The Germans are famous for not having a sense of humor. But the survey found that German participants were more likely to find submitted jokes funny than any other nationality. Perhaps that proves the point. Is this joke funny? I don’t know, but let’s say yes, just to be safe.
    Dr Wiseman and his workmates also submitted jokes created by computer. But none of those who took part in the survey found any of them amusing. Perhaps this is relief (安慰). Computers already seem like they can do everything. But at least they should leave the funny things to us.
    小题1:The scientist started the “laugh lab” project ________.
    A．to find the funniest joke in European countries
    B．to know what funny people are from different nations and cultures
    C．to find out the differences between the male’s and female’s sense of humor
    D．to get more personal details about participants
    小题2:The writer gave the examples of the British, the French and the Germans_____.
    A．to show that the French people have a better sense of humor
    B．to prove the British people have a sense of “toilet humor”
    C．to show people from different nations have different senses of humor
    D．to prove that the Germans have no sense of humor
    小题3:Which statement is true according to the passage?
    A．The jokes by computer are less funny than those by humans.
    B．The Germans cannot find the submitted jokes amusing.
    C．Males are better at word play compared with women.
    D．Females like to use humor to show that they are superior.

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