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I was reading these interesting stories behind a group of great logos in the world. Personally Nike is my favorite one it’s so simple. And I liked the stories behind them,which made me forget all other things. McDonald’s,Apple and Mercedes Benz own great logos as well,and they are among my very favorites.
Nike
In the Greek myth,Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in the famous statue of the Greek goddess. Nike’s logo was designed by Carolyn Davidson in 1971 for$35,and was registered as a trademark in 1995.
McDonald’S
The logo was designed in 1962 by Jim Schindler like the arch-shaped signs on the side of the company’s then a walk-up hamburger stand. Later on,the two golden arches were combined together to form the M. The McDonald’s name was added to the logo in 1968.
Apple
There are different stories behind Apple’s logo. The first logo was a reference to the religious story of Adam and Eve,in which the apple represented the fruit of the Tree of Knowledge. One year later,the second logo was designed in 1977 by Steve Jobs and Ronald Wayne,and it described Sir Isaac Newton sitting under an apple tree. This logo didn’t stay long. One year later it was replaced almost immediately by Rob Janoff’s“rainbow apple”,a rain bow-colored silhouette(轮廓)of an apple with a bite taken out of it. And then the rainbow-colored apple was replaced by the one-colored logo in 1998.It has not been changed so far.
Mercedes Benz
The Mercedes Benz logo,which was originally created by Gottlieb Daimlar in 1909,consists of a simple description of a three-pointed star that represents its rule of the land,the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Mercedes is the name of Maybach’s elder daughter,while Benz came as a result of a combination with Benz&Cie. and DMG.
1. What does the author think of the stories of the great logos?
A. They are boring.                B. They are out of date.
C. They are attractive.             D. They are practical.
2.What does Nike’s logo stand for?
A. The goddess of victory.           B. The source of inspiration for soldiers.
C. The statue of the Greek goddess.     D. The wing of the Greek goddess.
3.We can learn that Apple’s present logo is ______.
A. the religious story of Adam and Eve       B. a bitten apple with only one color
C. Newton’s sitting under an apple tree D. the rainbow-colored bitten apple
4.Which of the following time orders describes the births of the great logos?
A. Mercedes Benz—McDonald’s—Nike—Apple
B. Nike一McDonald’s—Apple—Mercedes Benz
C. McDonald’s—Apple—Nike—Mercedes Benz
D. Nike—Mercedes Benz—McDonald’s—Apple


【小题1】C
【小题2】D
【小题3】B
【小题4】A

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