Celebrity(名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption(消费) on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to developing their own.
Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.
However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial(最初的) attention dies down, consumer interest might fade, loyalty(忠诚) returning to tried-and-true labels.
Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s(自我的) potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion—like celebrity—has always been temporary.
1.Fashion magazines today .
A．seldom put models on the cover
B．no longer put models on the cover
C．need not worry about celebrities’ market potential
D．judge the market potential of every celebrity correctly
2.A change in the consumer market can be found today that .
A．price rather than brand name is more concerned
B．producers prefer models to celebrities for advertisements
C．producers prefer TV actresses to film stars for advertisements
D．quality rather than the outside of products is more concerned
3.The underlined sentence in Paragraph 4 indicates that any wrong step will possibly .
A．decrease the popularity of a celebrity and the sales of his products
B．damage the image of a celebrity in the eyes of the general public
C．cut short the artistic career of a celebrity in show business
D．influence the price of a celebrity’s products
4.The passage is mainly about .
A．celebrity and personal style B．celebrity and market potential
C．celebrity and fashion design D．celebrity and clothing industry
1.A
2.D
3.A
4.B
【解析】
试题分析:本文是一篇说明文，说明了名人已成为流行文化的重要代表，但是今天，名人面临更加严峻的尴尬。流行文化圈比以往大，其周转速度也加快，名人每一次的失误都会减少他们的知名度，和他们产品的销售
1.细节题，由第一段第三行fashion magazines have almost abandoned the practice of putting models on the cover…可以知道答案，故选A。
2.推理题，由第二段第三行they’re started by first-class stars whose products enjoy equal fame with some world top brands.可以推出答案，所以选D。
3.推理题，由最后一段倒数第四行Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered可以推出答案，所以选A
4.推理题，由本文的主要意思“名人已成为流行文化的重要代表，但是今天，名人面临更加严峻的尴尬。流行文化圈比以往大，其周转速度也加快，名人每一次的失误都会减少他们的知名度，和他们产品的销售”可以推出答案，所以选B
考点：本篇是一篇说明文
点评：这篇文章比较抽象，关键在于正确理解，理解了文章主旨后，再关注细节，所有的问题迎刃而解
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小学生10分钟应用题系列答案科目：高中英语 来源： 题型：阅读理解
A recent survey of teachers found that an unhealthy passion with celebrity culture is having a negative impact on British students’ studies and it discovered that celebrity couple, the Beckhams, are the favorites among most students. Many students are ignoring building their own careers to seek a chance at fame instead, the Association of Teachers and Lecturers (ATL) survey found.
Almost two-thirds of teachers said sports stars were the type of celebrity many pupils wanted to follow while more than half of students wanted to be pop stars.
The survey said the celebrities that students aspired to mostly were David and Victoria Beckham who live in Los Angeles now. Soccer player Beckham is on the top of the survey while in second place, with almost a third of the survey’s votes, was his 33-year-old pop star wife.
Almost half of the 300 teachers surveyed said pupils tried to look like or behave like the celebrities they most admired, with some girls even dressing "unsuitably".
"We are not surprised about the influence of celebrity culture in schools —it reflects the current media passion with celebrities and the effect of celebrity culture on society as a whole," ATL general secretary Mary Bousted said in a statement.
"Celebrities can have a positive effect on pupils. They can raise pupils’ aspirations and desires for the future. However, celebrity culture can spread the idea that celebrity status is the greatest achievement and reinforce the belief that other career choices are not as valuable," said one primary school teacher. "Too many of the pupils believe that school success is unnecessary, because they will be able to get fame and fortune quite easily through a reality TV show."
The story mainly tells us that ______.
A. the Beckhams are mostly admired in Britain
B. most students think that being pop stars is more valuable than other career achievements
C. the celebrity passion has a harmful impact upon British students’ studies
D. a survey was made recently about the popularity of the stars
According to the survey, Victoria Beckham ______.
A. is a pop star most students admire
B. goes in the second place of the celebrities admired
C. won two-thirds of the votes
D. lives in New York now
Why does the author mention that pupils tried to look like or behave like the celebrities they most admired, with some girls even dressing “unsuitably”?
A. The pupils think it interesting to pretend to be the celebrities.
B. The behavior or the dress of celebrities can be followed as examples.
C. The author wants to show the negative influence these celebrities had on the students.
D. The author just wants to show being pop stars is very valuable to the students.
What is not TRUE according to the story?
A. Celebrities can’t have positive impact on the students.
B. Beckham and Victoria are husband and wife.
C. The so-called celebrity culture does harm to the pupils’ ideas about achievement.
D. Many students believe that school success is unnecessary.
The best title of the story is _____.
Sports Star David Beckham
B. Survey of Students about Celebrities
C Harmful Effect of Celebrities on Students
D. Better to Be Pop Stars Than Sports Stars
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科目：高中英语 来源： 题型：阅读理解
They wear the latest fashions with the most up-to-date accessorise(配饰)。Yet these are ginrls in their teens or twenties but women in their sixties and seventies.A gengration which would once only wear old-fashioned clothes is now faouring the same high street looks worn by those half their age.
Professor Julia Twigg, a social policy expert , said ,“Wimen over 75 are now shopping for clothes more frequently than they old when they were young in the 1960s .In the 1960s buying a coat for a woman was a serious matter . It was an expensive item that they would puechase only every three or four years — now you can pick one up at the supernnackrt whosever you wish to .Fashion is a lot cheaper and peope fet tired of things more quickiy . ”
Fashion designer Angela Barnard ,who runs own fashion business in London ,said older women were much more affected celebrity(名流) style than in previous years .
She said ,“When people see stars such as Judi Dench and Helen Mirren looking attractive and fashionable in their sixties ,they want to follow them . Older women are much more aware of celebrities .There’s also the boom in TV programmes showing people how they can change theiy look,and many of my older customers do roga to stay in shape well in their fifties . When I started my business a fen years ago .my older customers wended to be very rich, but now they are what I would call ordinary women .My own mother is 61 and she wears the latest fashions in a way she would caill ordinsry women .My own mother is 61 and she wears the latest fashions in a way she would never have done ten yeare ago.”
59. Professor Twigg found that ,compared with the 1960s,_______.
A. the price of clothes has generally fallen by 70%
B. the spending on clothes has increased by 5% or 6%
C. people spend 30% less than they did on cotothes
D. the amount of chothes bought has risen by 5% or 6%
60. What can we learn about old women in terms of fashion？
A.They are often ignored by fashion designers .
B. They are now more easily influenced by stars .
C. They are regarded as pioneers in the latest fashion .
D. They are more interested in clothes because of their old age .
61. It can be concluded that old women tend to wear the latest fashions today mainly because.
A. they get tired of things more quickly
B.TV shows teach them how to change look
C. they are in much better shape now
D. clothes are much cheaper than before
62. Which is the best possible title of the passage ?
A. Age Is No Barrier for Fashion Fans
B.The More Fashionable ,the Less Expensive
C.Unexpected Changes in Fashion
D.Boom of the British Fashion Industry
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科目：高中英语 来源：2013-2014学年广东省汕头市高三3月高考模拟英语试卷（解析版） 题型：阅读理解
Celebrities(名人) are more in love with themselves than the average person，according to a new study．
In case anyone needed proof, a new study supports the widely held perception：Famous people are more narcissistic(自我陶醉的)，which means they are more in love with themselves than the average person is．That is the conclusion drawn by Drew Pinsky and S．Mark Young of the University of Southern California，whose study of 200 celebrities will appear in the Journal Of Research in Personality．
It is not the entertainment industry that turns stars into narcissists，the study found．Rather, it suggests，the self-adoring(自恋的)people seek jobs in show business．The study, whose subjects were a11 celebrities from Pinsky’s‘Loveline’radio show, found that reality TV stars were the most narcissistic of all celebrities．Female stars were also more likely than the male stars to exhibit narcissistic characteristics．
It’s “common sense” that celebrities are narcissists，said Jeremy Ritzlin，a longtime Hollywood psychologist who has not seen the study．“Everyone knows famous people are really in love with themselves，”he said．“So it would be natural for narcissists to be attracted toward the stage and spotlight，where other people will also think highly of them．”
Pinsky, an assistant clinical professor of psychiatry at USC’S Keck School of Medicine，said narcissists desire attention，are overconfident，behave strangely and lack sympathy．“However, they are easily-liked，especially on first meeting，are outgoing and perform well in public，” added Pinsky, who has hosted the radio show“Loveline”for 20 years．
Celebrity guests appearing on the program were randomly chosen to participate in the study．They anonymously(匿名地)took the Narcissistic Personality Inventory test．which rates self-love levels based on seven components：superiority, exhibitionism，entitlement，vanity，authority, exploitativeness，and self-sufficiency．
1.Who are most likely to be self-adoring in the study?
A．The women stars． B．The men stars
C．The average people． D．It is not mentioned in the passage．
2.According to the forth paragraph．the fact “celebrities are narcissists” .
A．is common in the entertainment industry
B．is a misunderstanding of Jeremy Ritzlin
C．is known to most of the people
D．is unreal on the stage
3.According to Pinsky, narcissists may NOT .
A．hope to attract attention
B．be kind to poor people
C．believe in themselves
D．be liked by others easily
4.How were the celebrities surveyed in the study?
A．They were interviewed by Drew Pinsky and S．Mark Young．
B．They were invited to the University of Southern California．
C.They appeared on Pinsky’s‘Loveline’radio show．
D．They took the Narcissistic Personality Inventory test．
5.The author of this passage wants to tell US ．
A．how psychologists make a study
B．how entertainment industry produces celebrities
C．how people think of the famous stars
D．how celebrities feel about themselves
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科目：高中英语 来源：2010-2011学年湖北天门市高考模拟英语试题（三） 题型：阅读理解
The wedding between Prince Wiliam and Kate Middleton on April 29 has focused the world’s camera lenses (镜头) on the UK.
In Britain, there is a constant debate about the relevance (相关性) of the royal family to modern British society. However, Windsor (the family name of the British Royal Family) and Middleton have been seen to represent a more modern, forward-looking nation.
Nigel Baker, the British ambassador to Bolivia, believes that the royal wedding is “about modern Britain”. “The estimated 2 billion spectators across the world will see that Britain is one of the most culturally and ethnically diverse nations in the world, home to 270 nationalities speaking 300 different languages, founded on tolerance and respect for difference,” wrote Baker on his blog.
According to Baker, the wedding could help viewers to see “why Britain is one of the most dynamic and creative countries in the world”: The television on which most people watched the event was invented by John Logie Baird, a Briton, and the World Wide Web that broadcast the event to millions more was invented by another Briton, Tim Berners-Lee.
The guests who attended the wedding ceremony gave more than a few clues as to the nature of modern Britain. David and Victoria Beckham represent Britain’s obsession (着迷)with football and celebrity.
Leaders from different religious backgrounds supported Baker’s comments on the multicultural nature of modern British society.
Before the wedding, David Elliott, arts director of the British Council China, agreed that the wedding would be a showcase for modern Britain: “I think, and hope, that it (modern British influence) would be values like openness, multiculturalism, creativity, sense of humor and the traditional British sense of fair play,” he said.
Furthermore, events such as the Olympics in London in 2012 may also increase people’s sense of Britishness.
According to a poll published in Daily Telegraph, more than a third of people in the UK admitted they felt “very British” when watching the Olympics.
1.. What is the point of the article?
A. To introduce Prince William’s wedding arrangements in detail.
B. To comment on the significance of the royal wedding.
C. To question the relevance of the royal family in modern British society.
D. To explain why the royal wedding is linked with the 2012 Olympics.
2.. What can be concluded from the article?
A. Some say that the royal wedding is a reflection on modern Britain.
B Some think the royal wedding shows Britain’s multiculturalism and sense of fair play.
C.About 2 billion people across the world will see the wedding ceremony online.
D. Britons are obsessed with football due to the influence of David Beckham.
3.. Why is the inventor of the World Wide Web mentioned?
A. To inform readers about some well-known British inventors.
B. To point to the importance of the World Wide Web for the wedding.
C. In support of the idea that Britain is a nation of creative and original people.
D. To encourage people to watch the wedding on the Internet.
4.. According to the article, both the 2012 Olympics and the royal wedding .
A. have increased the British sense of national identity
B. have promoted traditional British values
C. represent a more modern Britain
D. have encouraged the interest of Britons in Football
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科目：高中英语 来源：20102011江西南昌高三第三次模拟测试英语试题 题型：阅读理解
[l] Imagine waking up to a world where China is the world's leading superpower, astronauts are busy walking on Mars and a brand new political party is ruling the UK? Well, this could be die reality in 14 years if some of the predictions of 100,000 Britons are correct．
[2]The survey asked the people of the UK how they pictured the world in 2025．
[3] Nearly half believe Prince William will be crowned King of England instead of Prince Charles although one in six think the monarchy （君主制度） will have been abolished．A quarter of those surveyed believe a new party will form the government in 2025 although the same number of people think that Labor will be back in power．
[4]On the world stage 60 per cent think China is set to become the world's leading superpower, while a third of us think Great Britain will be made up of four self- governed countries．
[5] Meanwhile technology will have come on in leaps and bounds．Four percent are optimistic that there will be a permanent human base on Mars while one in ten expect a colony of humans to be living in space．More than half questioned in the MSN study predict people will watch all their favorite shows via TV sets hooked up to the Internet．Two - thirds believe cosmetic surgery（整容手术） will have become
common place and one in six think we will look after our own health using computers rather than .
[6]But at least we can amuse ourselves with the daily comings and goings of pop singers and reality stars, as more than half thinks that “celebrity（明星）”will be a registered profession.
1.What is the main idea of the text?(less than 10 words)
2.According to the passage, finish the following sentence, （less than 4 words）
The majority of people questioned in the survey believed that China would play___________in the world in 14 years．
3.Fill in the blank in Paragraph 5 with proper words, （less than 6 words）
4.What did more than 30 percent of the people surveyed think about the UK? （less than 10 words）
5.What does the underlined word in the third paragraph refer to? （less than 8 words）
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