精英家教网 > 高中英语 > 题目详情

McDonald's is the world single biggest food provider with annual sales of around $12.4bn. And the company's symbol Ronald McDonald is now (or so the company claims) the world's most recognized person after Santa Claus.
The first McDonald's restaurant was opened in San Bernardino, California, in 1948 by brothers Mac and Richard “Dick” McDonald. Mac ran the restaurant side; Dick was the marketing genius. He had already invented the drive-in laundry and had been the first person to use neon lights in advertising. Now he spotted the gap in the post-war, baby-boom market for cheap, family-orientated restaurants with simple menus, standardized food and efficient service.
After a slow start, business began to boom. By 1954, the brothers were joined by another entrepreneur, a kitchen equipment salesman called Ray A Kroc who owned the franchise to the Multimixer, milk shake maker used throughout the McDonald's chain. A year later, Kroc had bought the McDonald brothers' chain of 25 franchises for the equivalent of around $70m(£44m). Dick remained with the company until the Seventies, when he and Kroc fell out over Kroc's claim that the chain was his creation.
Today, an almost Stalinist cult of personality surrounds Kroc (who died in 1984) at McDonald's, while the brothers who gave the company its name have all but been written out of its history. But though Kroc did not found McDonald's, he was certainly responsible for the empire-building philosophy which led to its world domination. He ushered in such essential contributions to international cuisine as the Big Mac (1968) and the Egg McMuffin (1973); and helped launch Ronald McDonald —— “in any language he means fun” —— on to television in 1963.
Every three hours, a new McDonald's franchise opens somewhere in the world; it can be found in more than 100 countries including India (vegetarian-only to avoid offending the non-beef-eating populace) and Israel (non kosher, despite fierce local objection). McDonald's chain embodied the thrusting, can-do spirit of Fifties America with staff mottoes such as “If you've got time to lean, you've got time to clean.”
【小题1】McDonald's was founded _____.

A.by a kitchen equipment salesman 
B.in California 
C.by a marketing genius called Dick McDonald 
D.after the first World War 
【小题2】What do we know about McDonald's brothers?
A.They were not McDonald's founders although they named the restaurant. 
B.Their business was still in depression after several years. 
C.They had clear job separation on business. 
D.They sold their restaurant to a salesman in 1954. 
【小题3】Which is not Kroc's contribution to McDonald's ?
A.He launched the restaurant image Ronald McDonald on to television. 
B.Under his lead, international cuisine as the Big Mac and the Egg McMuffin earned worldwide fame 
C.He spotted the gap in postwar market for cheap, family-orientated restaurants. 
D.He built McDonald's empire with a philosophy which led to its world domination. 
【小题4】Which statement is true according to the passage?
A.The single biggest food provider was however, not named after its founder 
B.The international cuisine as the Big Mac, a beef hamburger, is provided every chain restaurant in the world. 
C.Employees in McDonald's have no time to lean. 
D.The symbol Ronald McDonald, means fun in any language, is said to the world most recognized person after Santa Claus. 


【小题1】B
【小题2】C
【小题3】C
【小题4】D

解析试题分析:麦当劳是世界上单一的最大的食物供应商。世界上第一个麦当劳餐厅开张于1948年在加利福尼亚的San Bernardino,由麦当劳俩兄弟一手创办。经过缓慢的起步,生意开始兴隆起来。1954年,Kroc加入并联手把麦当劳连锁店开到世界各地,为世人所熟知。现在每三个小时在世界上的某一个地方就有一个麦当劳连锁店开张。
【小题1】细节理解题。根据第二段的The first McDonald’s restaurant was opened in San Bernardino, California, in 1948 by brothers Mac and Richard “Dick” McDonald.(第一个麦当劳餐厅开张于1948年在加利福尼亚的San Bernardino,由麦当劳俩兄弟一手创办。)排除其他选项,选择B。
【小题2】细节理解题。根据第二段的Mac ran the restaurant side; Dick was the marketing genius. (Mac经营着路边的餐馆;Dick则是销售天才。),我们了解到:兄弟俩各有分工。故选C。
【小题3】细节理解题。根据第二段最后的Now he (指Dick) spotted the gap in the post-war, baby-boom market for cheap, family-orientated restaurants with simple menus, standardized food and efficient service. (Dick发现了战后刚刚繁荣的便宜的、家庭经营的饭店,简单的菜单、标准的食物和高效的服务。)故选C。
【小题4】推断判断题。根据第一段的And the company’s symbol Ronald McDonald is now (or so the company claims) the world’s most recognized person after Santa Claus.(公司的标志Ronald McDonald现在是或者公司自称是当今世界上继圣诞老人之后最容易被认出的人。)和倒数第二段in any language he means fun(无论任何语言,他都是好玩的意思。)” 选择答案D。
考点:日常生活类阅读。

练习册系列答案
相关习题

科目:高中英语 来源: 题型:阅读理解

What do you want to be when you grow up? A teacher? A doctor? How about an ice-cream taster?
Yes, there really is a job where you can get paid to taste ice cream. Just ask John Harrison an “Official Taste Tester” for the past 21 years. Testing helps manufacturers (制造商) to be sure of a product’s quality. During his career Harrison has been responsible for approving large quantities of the sweet ice cream—as well as for developing over 75 flavors (口味).
Some people think that it would be easy to do this job; after all, you just have to like ice cream, right? No—there’s more to the job than that, says Harrison, who has a degree in chemistry. He points out that a dairy or food-science degree would be very useful to someone wanting a career in this “cool” field.
In a typical morning on the job, Harrison tastes and assesses 60 ice cream samples. He lets the ice cream warm up to about 12℉. Harrison explains: “You get more flavor from warmer ice cream, which is why some kids like to stir (搅拌) it, creating ice-cream soup.”
While the ice cream warms up, Harrison looks over the samples and grades each one its appearance. “Tasting begins with the eyes,” he explains. He checks to see if the ice cream is attractive and asks himself, “Dose the product have the color expected from that flavor?” Next it’s time to taste!
Continuing to think up new ideas, try out new flavors, and test samples from so many kinds of ice cream each day keeps Harrison busy but happy---working at one cool job.
【小题1】 What is John Harrison’s job?

A.An official. B.An ice-cream taster.
C.A chemist. D.An ice-cream manufacturer.
【小题2】According to John Harrison, to be qualified(合格的) in the “cool field”, it is helpful to ________.
A.keep a diary of work
B.have a degree in related subjects
C.have new ideas every day
D.find out new flavor each day
【小题3】 What does Harrison do first when testing ice cream?
A.He stirs the ice cream.
B.He examines the color of the ice cream.
C.He tastes the flavor of the ice cream.
D.He lets the ice cream warm up.
【小题4】Which of the following is probably the best title of the passage?
A.Tasting with Eyes B.Flavors of Ice Cream
C.John Harrison’s Life D.One Cool Job

查看答案和解析>>

科目:高中英语 来源: 题型:阅读理解

A is for always getting to work on time.
B is for being extremely busy.
C is for the conscientious(勤勤恳恳的) way you do your job.
You may be all these things at the office, and more. But when it comes to getting ahead, experts say, the ABCs of business should include a P, for politics, as in office politics.
Dale Carnegie suggested as much more than 50 years ago: Hard work alone doesn’t ensure career advancement. You have to be able to sell yourself and your ideas, both publicly and behind the scenes. Yet, despite the obvious rewards of engaging in office politics—a better job, a raise, praise—many people are still unable or unwilling—to “play the game”.
“People assume that office politics involves some manipulative(工于心计的) behavior,” says Deborah Comer, an assistant professor of management at Hofstra University, “But politics derives from the word ‘polite’. It can mean lobbying(游说)and forming associations. It can mean being kind and helpful, or even trying to please your superior, and then expecting something in return.”
In fact, today, experts define office politics as proper behaviors used to pursue one’s own self-interest in the workplace. In many cases, this involves some forms of socializing within the office environment—not just in large companies, but in small workplaces as well.
“The first thing people are usually judged on is their ability to perform well on a consistent basis,” says Neil P.Lewis, a management psychologist. “But if two or three candidates are up for a promotion, each of whom has reasonably similar ability, a manager is going to promote the person he or she likes best. It’ s simple human nature.”
Yet, psychologists say, many employees and employers have trouble with the concept of politics in the office. Some people, they say, have an idealistic vision of work and what it takes to succeed. Still others associate politics with flattery(奉承), fearful that, if they speak up for themselves, they may appear to be flattering their boss for favors.
Experts suggest altering(改变) this negative picture by recognizing the need for some self-promotion.
【小题1】“Office politics” (Line 2,Para.4) is used in the passage to refer to____.

A.the political views and beliefs of office workers
B.the interpersonal relationships within a company
C.the various qualities required for a successful career
D.the code of behavior for company staff
【小题2】Why are many people unwilling to "play the game" (Line 4, Para. 5) ?
A.They believe that doing so is impractical.
B.They feel that such behavior is unprincipled(不道德的).
C.They are not good at manipulating colleagues.
D.They think the effort will get them nowhere.
【小题3】To get promoted, one must not only be competent but____.
A.avoid being too outstanding
B.get along well with his colleagues
C.honest and loyal to his company
D.give his boss a good impression
【小题4】It is the author’ s view that____.
A.self-promotion does not necessarily mean flattery
B.hard work contributes very little to one’ s promotion
C.many employees fail to recognize the need of flattery
D.speaking up for oneself is part of human nature

查看答案和解析>>

科目:高中英语 来源: 题型:阅读理解

Dear Michelle,
My Dad hates my Mom. He tells me that she is a liar and that I should not trust her. Of course, they are divorced but they have “joint custody” (共同监护). What a joke! I am 15, my brother is nine, and we have a life of hell, frankly.
We live one week on and one week off. This was the brilliant idea of both of my parents, which was fair to them but ruining my life. I cannot get away from his voice and his putting my mom down. Sometimes I think about running away.
A Hopeless Ant
Dear Hopeless Ant,
First, thank you for trusting me with your problem. If all you said is correct, then there are several things that you can and should do to help yourself, your brother, and oddly enough, your parents.
You need a family counselor. Such a person could listen to each family member alone and then meet together to talk about the situation.
If refused, you need to talk to a counselor in your school. You need to be heard, and you need an adult who will listen. A school counselor can organize a meeting with your parents.
Perhaps you need to write to your mother. Writing things down allows people to go over it more than one time.
I cannot imagine that she will stand passively by and do nothing at all to help once she reads how you feel. Your father needs a letter as well. He may not realize the destructive effect that it has on his children.
Lastly, have a plan in mind when all else fails that is not self-destructive. Life passes very quickly, sweetheart, and you will grow up and have your own life.
Until then, you need to keep yourself safe. Never doubt that it will get better. Write back and let me know how everything is going.
Michelle
【小题1】The Hopeless Ant wrote the letter to ________.

A.express dissatisfaction with his parents
B.ask for advice seriously
C.make his father punished
D.just make a joke
【小题2】The Hopeless Ant hated his father because ________.
A.his father always told a lie
B.his father wasn’t friendly to his mother
C.his father divorced his mother
D.the Hopeless Ant couldn’t stay with his parents
【小题3】According to the text, which of the following is the Hopeless Ant in need of at present?
A.Keep himself/herself away from danger
B.Have a talk with his/her parents.
C.Have his/her own family plan
D.Write letters to families.
【小题4】In which part of a magazine will the text probably appear?
A.Entertainment B.Advertisement C.Life D.Education

查看答案和解析>>

科目:高中英语 来源: 题型:阅读理解

Although there are no state controlled survival courses in Britain or the United States, there are various independent organizations offering similar activities.
Students can participate ( take part ) in outdoor training courses through university clubs and societies . Anyone can register ( 登记 ) with such groups , which then organize courses ,training and trips for all members .
One of the most popular outdoor training programmes in both the US and Britain , is Outward Bound ( 户外训练 ) . It was founded in 1941 in Wales and attracts hundreds of thousands of adventurous types every year .
The courses are to broaden minds through experiences that build confidence , self-esteem ( 自尊 ) and character . As well as specialist courses such as canoeing , leadership skills and sailing , participants can take part in week long adventure training camps which include a host of sports and survival training education skills .
Michael Williams , an American student , took part in an Outward Bound course last year . He said : “We learned lots of first aid skills , lots of natural history , lots of environmental facts , and participated in a wildlife preservation ( protecting ) programme . Beyond that , my favorite skills learned were sailing and rock climbing .”
Courses can last up to 40 days and are open to anyone over the age of 14 . Students must be in general good health , but do not need to be experienced in outdoor-sports . There is no selection process ; everyone is welcome , although new participants are advised to pick a course matching their physical power .
Most of the British courses take place in the Beacons in Wales . Another similar organization is the UK Survival School , which includes courses on learning to live with the environment , sailing and winter survival . On a basic survival weekend students will learn how to get water and food , how to make fire and cook with it , to find and build a shelter , control survival life support , how to cross rivers , send off an SOS signal , and to use compasses by day and night .
According to the leaders , such adventures are “an awakening , an exploration into unknown.” Outward Bound believes that participants will “use mind and body traveling some of the earth’s roughest wildness areas .”
【小题1】The advantage of the training courses is that _________________ .

A.participants can make friends with others
B.participants can visit some places of interest
C.participants can experience different adventures
D.participants can learn how wonderful nature is
【小题2】 In the Outward Bound course last year , the most exciting experience Michael Williams had was _____________________.
A.learning first aid skillsB.collecting facts of environment
C.preserving wildlifeD.rock climbing and sailing
【小题3】What’s the writer’s purpose to write this passage ?
A.To introduce the training course to readers
B.To persuade readers to take part in the training courses.
C.To tell readers the danger of this training course
D.To introduce the wonders of the world to readers

查看答案和解析>>

科目:高中英语 来源: 题型:阅读理解

Time and how we experience it have always puzzled us.Physicists have created fascinating theories, but their time is measured by a pendulum (钟摆) and is not psychological time, which leaps with little regard to the clock or calendar.As some-one who understood the distinction observed, "When you sit with a nice girl for two hours it seems like a minute, but when you sit on a hot stove, a minute seems like two hours"
Psychologists have long noticed that larger units of time, such as months and years, fly on swifter wings as we age.They also note that the more time is structured with schedules and appointments, the more rapidly it seems to pass.For example, a day at the office flies compared with a day at the beach.Since most of us spend fewer days at the beach and more at the office as we age, an increase in structured tune could well be to blame for why time seems to speed up as we grow older.
Expectation and familiarity also make time seem to flow more rapidly.Almost all of us have had the experience of driving somewhere we’ve never been before. Surrounded by unfamiliar scenery, with no real idea of when we’ll arrive, we experience the trip as lasting a long time. But the return trip, although exactly as long, seems to take far less time. The novelty of the outward journey has become routine. Thus taking a different route on occasions can often help slow the clock.
When was become as identical as identical as beads(小珠子)on a string, they mix together, and even months become a single day. To counter this, try to find ways to interrupt the structure of your day—to stop time, so to speak.
Learning something new is one of the ways to slow the passage of time. One of the reasons the days of our youth seems so full and long is that these are the days of learning and discovery. For many of us, learning ends when we leave school, but this doesn’t have to be.
【小题1】The underlined sentence in Paragraph 1 is used to show        .

A.psychological time is quite puzzling
B.time should not be measured by a pendulum
C.physical time is different from psychological time
D.physical theory has nothing to do with the true sense of time
【小题2】Why do units of time fly faster as we grow older?
A.Our sense of time changes.
B.We spend less time at the beach.
C.More time is structured and scheduled.
D.Time is structured with too many appointments.
【小题3】In Paragraph 3 “novelty” probably means        .
A.excitement B.unfamiliarity
C.imagination D.amusement
【小题4】The purpose of the passage is to        .
A.give various explanations about time
B.describe how we experience time psychologically
C.show the different ideas of physicists and psychologists on time
D.explain why time flies and how to slow it down psychologically

查看答案和解析>>

科目:高中英语 来源: 题型:阅读理解

Having a husband means an extra seven hours of housework each week for women, according to a new study. For men, getting married saves an hour of housework a week. “It’s a well-known pattern,” said lead researcher Frank Stafford at University of Michigan’s Institute for Social Research. “Men usually work more outside the home, while women take on more of the housework.”
He points out that differences among households (家庭) exist. But in general, marriage means more housework for women and less for men. “And the situation gets worse for women when they have children.” Stafford said.
Overall, times are changing in the American home. In 1976, women busied themselves with 26 weekly hours of sweeping-and-dusting work, compared with 17 hours in 2005. Men are taking on more housework, more than doubling their housework hours from six in 1976 to 13 in 2005.
Single women in their 20s and 30s did the least housework, about 12 weekly hours, while married women in their 60s and 70s did the most – about 21 hours a week.
Men showed a somewhat different pattern, with older men picking up the broom more often than younger men. Single men worked the hardest around the house, more than that of all other age groups of married men.
Having children increases housework even further. With more than three, for example, wives took on more of the extra work, clocking about 28 hours a week compared with husbands’ 10 hours.
【小题1】According to the “well-known pattern” in Paragraph 1, a married man ________.

A.takes on heavier work
B.does more housework
C.is the main breadwinner
D.is the master of the house
【小题2】How many hours of housework did men do every week in the 1970s?
A.About 28 B.About 26 C.About 13 D.About 6
【小题3】What kind of man is doing most housework according to the text?
A.An unmarried man.
B.An older married man.
C.A younger married man.
D.A married man with children.

查看答案和解析>>

科目:高中英语 来源: 题型:阅读理解

A  typical lion tamer (驯兽师) in people’s mind is an entertainer holding a whip (鞭子)and a chair .The whip get all of the attention , but it’s mostly for show .In reality , it’s the chair that does the important work .When a lion tamer holds a chair in front of the lion’s face , the lion tries to focus on all four legs of the chair at the same time .With its focus divided , the lion becomes confused and is unsure about what to do next .When faced with so many options , the lion chooses to freeze and wait instead of attacking the man holding the chair.
How often do you find yourself in the same position as the lion ? How often do you have something you want to achiever (e,g. lose weight , start a business , travel more ) –only to end up confused by all of the options in front of you and never make progress ?
This upsets me to no end because while all the experts are busy debating about which option is best , the people who want to improve their lives are left confused by all of the conflicting information .The end result is that we feel like we can’t focus or that we’re focused on the wrong things , and so we take less action , make less progress , and stay the same when we could be improving .
It doesn’t have to be that way .Anytime you find the world waving a chair in your face , remember this :All you need to do is focus on one thing .You just need to get started .Starting before you feel ready is one of the habits of successful people .If you have somewhere you want to go , something you want to accomplish , someone you want to become ….take immediate action .If you’re clear about where you want to go , the rest of the world will either help you get there or get out the way .
【小题1】Why does the lion tamer use a chair?

A.To trick the lion.
B.To show off his skill .
C.To get ready for a fight.
D.To entertain the audience.
【小题2】In what sense are people similar to a lion facing a chair?
A.They feel puzzled over choices.
B.They hold on to the wrong things.
C.They find it hard to make changes.
D.They have to do something for show.
【小题3】What is the author’s attitude towards the experts mentioned in paragraph 3?
A.Tolerant
B.Doubtful
C.Respectful
D.Supportive
【小题4】 When the world is “waving a chair in your face”, you’re advised to_____.
A.wait for a better chance
B.break your old habits
C.make a quick decision
D.ask for clear guidance

查看答案和解析>>

科目:高中英语 来源: 题型:阅读理解




【小题1】Where did Li Hua see Mrs Daniels’ advertisement?

A.At London University.B.In a newspaper
C.On the Internet.D.On TV.
【小题2】Why did Li Hua write the Email?
A.To make friends with Mrs Daniels.
B.To apply to study at London University.
C.To get more information about Mrs Daniels’ lessons.
D.To find out more information about Aston College.
【小题3】Which of the following information did Li Hua NOT mention in his email?
A.His age
B.His reasons for learning English
C.His language level
D.The language skills he wants to focus on.
【小题4】Li Hua wants to take the lessons to improve his ______.
A.listening and writingB.writing and speaking
C.listening and grammarD.listening and speaking

查看答案和解析>>

同步练习册答案