Question

The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “education” through games and other amusement.

A cartoon man dressed in old time pilot clothing greets visitors to Admongo. “Call me Haiz”, he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.

Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.

The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.

Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.

The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.

One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2010.

The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.

A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.

1.What is the best title of the text?

A．The guide of Admongo

B．An education website for children

C．A popular online video game

D．A website aimed at children

2.Why did the government start the website?

A．To attract the biggest market of buyers.

B．To sell the products of its company.

C．To help children know about advertising.

D．To advertise the video game for children.

3.The underlined word “identify” can be replaced by _________.

A．recognize         B．inform            C．persuade          D．forbid

4.What can players do in the website game?

A．Choose hair styles for their character.

B．Travel to a supermarket.

C．Eat in a fast-food restaurant.

D．Play video games during the trip.

5.Children are important for advertising because they are _________.

A．important for the society                 B．the most potential buyers

C．easily influenced by ads                  D．easily affected by poor products

 

Answer 1

【答案】

1.B

2.A

3.C

4.A

5.B

【解析】

试题分析：本文介绍了一个美国政府建立的旨在教育孩子们识别广告信息的网站，并介绍了网站的具体信息。

1.B 主旨大意题。根据文章第一段可知本文实际上是介绍了一个教育孩子如何应对广告的一个网站，在这个网站里有很多教育孩子认识广告本质内容的教育信息。故B项正确。

2.C 根据第一段1,2行The US government has started a website, Admongo, to help children think critically about the advertising aimed at them说明政府的目的是为了让孩子对广告有正确的认识，故C项正确。

3.A 推理题。根据本句To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.说明这里的identify与know应该是近义词，指识别广告，故A项正确。

4.A 细节题。根据第五段第2行They can choose different skin colors, hair styles, eye and mouth shapes.说明A项正确。

5.B 推理题。根据倒数第二段2,3行They influence parents and caregivers to buy. And they are the future adult buyers of the products.说明商家以孩子为目标是因为孩子们是未来的消费者，很潜在的购物人群，故B项正确。

考点：考查社会知识类短文阅读

点评：本文介绍了一个美国政府建立的旨在教育孩子们识别广告信息的网站，并介绍了网站的具体信息。以推理题的考查为主，要求考生能够在仔细审题的基础之上根据选项内容和文本信息做适当的延伸，形成准确的判断和推理。