Businesses are witnessing a difficult time，which has in turn produced influence on consumers’ desire to go green.However，shoppers are still laying stress on environmental concerns.
Two thirds of customers say that environmental considerations inform their purchases to the same degree as they did a year ago，while more than a quarter say that they are now even better aware of the environmental effect on what they buy.
This may help to influence how shops store goods on their shelves.And the companies should still make efforts to become more environmentally friendly.Two out of three people think it is important to buy from environmentally responsible companies，with about one in seven saying that they had even decided to take their custom elsewhere if they felt a company’s environmental reputation was not good enough.
Harry Morrison，chief executive(主管)of the Carbon Trust，sympathizes：“I understand this situation where survival is very important now.But from environmental considerations，the clock is ticking—we don’t have much time.In addition，cutting carbon has an immediate effect as costs drop and a medium?term benefit for the brand.”
Larger companies have an extra motivation to look at reducing their carbon footprint，as new rules next year will require businesses to buy carbon allowances to make up for their emissions(排放)．Those that have taken early action will have a head start.More than two thirds of consumers are not clear about which companies are environmentally responsible.This suggests that firms that are able to relay clearly their message to the public will be in a pole position to attract shoppers.
The Carbon Trust believes that it can help by informing customers about the good work companies are doing.“When companies are granted(授予) the standard，they can use a logo(标识) in all their marketing which makes it clear that they are working towards cutting emissions，” Mr.Morrison said.????????????? ????????????? ????????????? ????????????? ????????????? ????????????? ????????????? ????????????? ????????????? ????????????? ????????????? ????????????? ????????????? (2010·福建，C)
1.What’s the main idea of the passage?
A．Businesses are finding ways to send their message to the shoppers.
B．Companies will soon get information about cutting carbon emissions.
C．Firms are making efforts to encourage customers to keep goods at home.
D．Firms are urged to cut carbon emissions by shoppers’ environmental awareness.
2.The underlined word “inform” in Paragraph 2 probably means “________”．
A．affect? B．change? C．disturb? D．reject
3.According to Harry Morrison，businesses ________.
A．will benefit from cutting carbon emissions
B．should buy carbon allowances for shoppers
C．are required to make up for their carbon emissions
D．have encouraged shoppers to take their custom elsewhere
4.We can learn from the passage that businesses will________.
A．have a strong desire to reduce costs
B．use the same logo in their marketing
C．gain advantages by taking early action
D．attract more shoppers by storing goods
1.D
2.A
3.A
4.C
【解析】
1.
解析 主旨大意题。环保意识的进一步提高促使公司去减排。
2.2】 A
解析 词义猜测题。由第二段“Two thirds of customers say that environmental consideration inform their purchases to the same degree as they did a year ago...三分之二的顾客说环境方面的考虑影响着他们的购买力，和一年前达到相同的程度……”可以推出，inform意为“影响”。change“改变”；disturb“打扰，妨碍”；reject“拒绝”，约不符合句意。
3.3】 A
解析 细节理解题。由第四段最后一句“In addition，cutting carbon has an immediate effect...”可知，Harry Morrison认为企业会从减排中获益，故A项正确。
4.4】 C
解析 细节理解题。从第五段第二句“Those that have taken early action will have a head start.”可知，C项正确。
科目：高中英语 来源： 题型：阅读理解
完型填空(共20小题；每小题2分，满分40分)
阅读下列短文，掌握其大意，然后从36～55各题的四个选项(A，B，C和D)中选出能填入相应空白处的最佳选项。并将答案写在答题卡上。
Shopping habits in the United Stateshave changed greatly in the last quarter of the 20th century. 36 in the 1900s most American towns and cities had a Main Street .Main Street was always in the heart of a town. This street was 37 on both sides with many 38 businesses. Here, shoppers walked into stores to look at all sorts of merchandise: clothing, furniture, hardware, groceries. 39 ,some shops offered 40 .These shops included drugstores, restaurants, shoe-repair stores, and barber or hairdressing shops. 41 in the 1950s, a change began to 42 .Too many automobiles had crowded into Main Street 43 too few parking places were 44 shoppers. Because the streets were crowded, merchants began to look with interest at the open spaces 45 the city limits. Open space is what their car-driving customers needed.
And open space is what they got 46 the first shopping centre was built. Shopping centres, or rather malls, 47 as a collection of small new stores 48 crowded city centres. 49 by hundreds of free parking space, customers were drawn away from 50 areas to outlying malls. And the growing 51 of shopping centres led 52 to the building of bigger and better?stocked stores. 53 the late 1970s,many shopping malls had almost developed into small cities themselves. In addition to providing the 54 of one stop shopping, malls were transformed into landscaped parks, 55 benches, fountains, and outdoor entertainment.
36.A.As early as B. Early C. Early as D. Earlier
37.A.built B.designed C.intented D.lined
38.A.varied B.various C.sorted D.mixed up
39.A.Apart from B.However C.In addition D.As well
40.A.medical care B.food C.cosmetics D.services
41.A.suddenly B.Abruptly C.Contrarily D.But
42.A.be taking place B.take place C.be taken place D.have taken place
43.A.while B.yet C.though D.and then
44.A.available for B.available to C.used by D.ready for
45.A.over B.from C.out of D.outside
46.A.when B.while C.since D.then
47.A.started B.founded C.set up D.organized
48.A.out of B.away from C.next to D.near
49.A.Attracted B.Surprised C.Delighted D.Enjoyed
50.A.inner B.central C.shopping D.downtown
51.A.distinction B.fame C.popularity D.liking
52.A.on B.in turn C.by turns D.further
53.A.By B.During C.In D.Towards
54.A.cheapness B.readiness C.convenience D.handiness
55.A.because of B.and C.with D.provided
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When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere.
In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of keeping your name before the public? and some people thought that advertising was “truth well told.” Now more and more people describe it in this way: Advertising is the paid, non-personal, and usually persuasive(有说服力的) description of goods, services and ideas by identified sponsors(明确的出资者) through various media.
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The existence(存在) of the privately owned mass media depends financially(经济上地) on _________.
A. the government B. their owners?families C. advertisements D. the audience
according to the passage, who are most probably paying for the advertisements?
A. Companies. B. Organizations. C. Individuals. D. All of the above.
Which of the following is considered nontraditional mass media?
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according to the passage, which of the following statements about the features of advertisements is NOT true?
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C. Advertising tells people to do something directly or indirectly.
D. The sponsors are always mentioned in the advertisements.
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CWU
The communication union
Head of Research
Salary:￡55.271
We are looking for a Head of Research to manage the CWU Research Department and Information Centre. You would be required to exercise control of all research work of the department and manage a team of three researchers and four support staff.
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1.What does the underlined word “it” in the last but one paragraph refer to?
A. wealth B. hydrogen C. electricity D. fuel
2.What is the problem with using hydrogen as energy?
A. It has by-products.
B. It has to be separated from other materials.
C. It will make energy too cheap.
D. It is too far away from us.
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B. To tell us that hydrogen power does not produce pollution.
C. To show hydrogen power can stop war.
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4.What is the author’s attitude about the future?
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A. the development of fast food services
B. how McDonald’s became a billion-dollar business
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2.Mac and Dick managed all of the following business except ＿＿＿.
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3. We may infer from this passage that ＿＿＿.
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C. Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc
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5.Which of the following statement is NOT true?
A. Today McDonald’s is very popular in the world.
B. The first twenty-two years of McDonald’s is the most surprising success in American business history.
C. Mac and Dick McDonald were content with their business at first.
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