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BEIJING, Nov.30-The Bird’s Nest may have been built for last year’s Summer Games but Beijing’s Olympic stadium will soon be aiming at fans of winter sports.
As temperatures have begun to drop in recent weeks, so too has the number of visitors to the 80,000-seater venue, which cost 3.6 billion yuan($527 million)to build.
And, fearing another harsh(寒冷的)winter, National Stadium Co Ltd, which owns the Bird’s Nest, yesterday planed to spend 50 million yuan on a“snow festival”.
From Dec 19, visitors will be able to pay 120 yuan to enjoy skiing and snowboarding, among other things, on its newly constructed slopes.
The stadium owners expect to attract more than 20,000 visitors a day-twice as many as it currently does-during the two-month festival, which will include events for both the Western and Chinese new years.
Officials revealed it would take just 5,000 visitors a day to cover the costs of the project.
“It’s not a bad idea.You can ski on man-made snow in Dubai, so why not here?”said Heiko Grasse, a tourist from Germany, yesterday.
Famous outdoor equipment makers and local brands are in talks over sponsorship for the event, the Bird’s Nest owners said yesterday, while the capital’s television network will also provide 500 hours of coverage.
“The Bird’s Nest will not have a cold winter again,”Wu Jingjun, the new president of National Stadium Co Ltd, told China Daily yesterday.“We will create seasonal events almost every month from now on with assistance from the government and, importantly, the public.”
Yang Cheng, a newly appointed vice-president of National Stadium Co Ltd, said the snow festival would run for five consecutive winters if successful.