You are careful with your money: you collect all kinds of coupons; look for group-buy deals if you eat out; you don't buy clothes unless in a sale. Does all this make you a wise consumer?
Let's do the math first: you walk into a coffee shop and see two deals for a cup of coffee. The first deal offers 33 percent extra coffee. The second takes 33 percent off the regular price. What's the better deal? Well, they are about the same, you'd think. And you'd be wrong. The deals appear to be equal, but in fact, they are different. Here's the math: Let's say the standard coffee is 10 yuan and let's divide the amount of coffee into three portions(部分). That makes about 3.3 yuan per portion, The first deal gets you 4 portions for 10 yuan (2.5 yuan per portion) and the second gets you 3 portions of coffee for 6.6 yuan (2.2 yuan per portion) and is therefore a better deal.
In a new study published by the Journal of Marketing, participants were asked the same question, and most of them chose the first deal, the Atlantic website reported. Why? Because getting something extra for free feels better than getting the same for less. The applications of this view into consumer psychology(心理) are huge. Instead of offering direct discounts, shops offer larger sizes or free samples.
According to the study, the reason why these marketing tricks work is that consumers don't really know how much anything should cost, so we rely on parts of our brains that aren't strictly quantitative.
There are some traps we should be aware of when shopping. First of all, we are heavily influenced by the first number. Suppose you are shopping in Hong Kong. You walk into Hermes, and you see a 100,000 yuan bag. "That's crazy." You shake your head and leave. The next shop is Gucci, a handbag here costs 25,000 yuan. The price is still high, but compared to the 100,000 yuan price tag you just committed to your memory, this is a steal. Stores often use the price difference to set consumers' expectation. zxxk
Another trap we often fall to Is that we are not really sure what things are worth. And so we use clues(暗示) to tell us what we ought to pay for them. US economist Dan Ariely has done an experiment to prove this. According to the Atlantic, Ariely pretended he was giving a lecture on poetry. He told one group of students that the tickets cost money and another group that they would be paid to attend. Then he informed both groups that thelecture was free. The first group was anxious to attend, believing they were getting something of value for free. The second group mostly declined, believing they were being forced to volunteer for the same event without reward.
What's a lecture on poetry by an economist worth? The students had no idea. That's the point. Do we really know what a shirt is worth ? What about a cup of coffee? What's the worth of a life insurance.policy? Who knows? Most of us don't. As a result, our shopping brain uses only what is knowable: visual(祝觉的) clues, invited emotions, comparisons, and a sense of bargain. We are not stupid. We are just easily influenced.
【小题1】The first paragraph of the passage is intended to
A.ask a question | B.introduce a topic |
C.give some examples | D.describe a phenomenon |
A.consumers usually fall into marketing traps |
B.consumers' expectation is difficult to predict |
C.consumers' purchasing power is always changing |
D.consumers rely on their own judgment when shopping |
A.The first number has little influence on which item should be bought. |
B.Consumers never use visual clues to decide how much should be paid. |
C.Getting something extra for free is better than getting the same for less. |
D.Consumers never rely on parts of the brains that aren't strictly quantitative. |
A.showing price differences | B.offering larger sizes |
C.providing free samples | D.giving direct discounts |
A.Ariely's free lecture enjoyed popularity among students. |
B.The students actually didn't know what the lecture was worth. |
C.The second group was willing to be volunteers without reward. |
D.The first group was eager to find out the value of Ariely's lecture. |
【小题1】B
【小题2】A
【小题3】C
【小题4】D
【小题5】B
解析试题分析:
【小题1】B 推理题。本文第一段的目的就是为了引出所要谈论的这个话题,怎么样才是一个明智的消费者?第一段的作用是引起下文,故B正确。
【小题2】A 推理题。第二段距了这样的一个例子是为了说明很多的消费者在购物的时候都没有算清楚真正的那种方法更合理,容易犯错。故A正确。
【小题3】C 细节题。根据第三段3,4行Why? Because getting something extra for free feels better than getting the same for less.说明C的说法正确。
【小题4】D 细节题。根据文章列举的多个例子可知商家给出了多种打折的方法,但是就是没有给出直接的折扣,使用了一些其它的方法如数学方面来让人很困惑,就是没有给出直接的折扣。故D的说法正确。
【小题5】B 细节题。根据文章最后一段1,2行What's a lecture on poetry by an economist worth? The students had no idea. That's the point.说明B正确。学生并不清楚这个演讲的真正价值。
考点:考查教育类短文阅读
点评:本文讲述了在商家打折的时候所运用的多种方法,最终的目的是让消费者不能理性消费,以实现他们盈利的目的。考查了推理题和细节题为主,要求考生能根据文章中的细节和上下文的信息在根据题目中的隐含信息作出准确的判断推理。
科目:高中英语 来源:河南省新乡市2010届高三下学期第四次模拟考试试卷(英语) 题型:阅读理解
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Address: Stoneywood Circle, Mableton, GA, 30126
Please help up find our missing boy. He escaped through the backyard fence this morning. Weighing pounds, he is black and wearing a blue collar. He was last seen beside the Cooper Lake. If anyone finds it, please call us. Thanks.
Meghan: 678-458-2045
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1.The purpose of the text is to____________.
A.tell people to be careful with their things
B.show how many things are lost or found
C.help people find the things they have lost
D.list the information about the lost things
2.All the four pieces of information include___________ .
A.the exact and detailed addresses of the four people
B.the places where the things were lost or found
C.the colors and sizes of the lost or found things
D.the ways in which the things were lost or found
3.If you find a black dog with a blue collar beside the Cooper Lake, you may call__________.
A.Meghan at 718-322-5809 B.Julia at 834-600-2316
C.Cindy at 678-458-2045 D.Dave at 678-350-6959
4.Why do John and Julia ask callers to answer questions?
A.To make sure whether they are the real owners.
B.To test whether they can raise the animals well.
C.To write an essay with the detailed information.
D.To make an appointment with the real owners.
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Part-time Front Desk Position
Fuse Fitness is looking for a part-time front desk receptionist (接待员) at our new Carlsbad location.
Job duties include:
l Welcoming and greeting members;
l Answering phone calls;
l Signing up new members;
l Cleaning and performing other various duties.
You should have great communication skills and be dependable. More importantly, you should have a positive spirit in stressful situations. You are expected to work five days a week (including weekends).
Please, no phone calls about this job in the morning!
Tel: (760) 434-7704
E-mail: info@fusefitness.com
Apply (申请) in person at: 2502 El Camino Real, Carlsbad, CA 92008
______________________________________________________________________________
The first impression you make in a job interview is very important. The first judgment an interviewer makes is based on how you look and what you are wearing. That’s why it’s always important to dress professionally for a job interview, even if the work environment is casual.
l Before you even think about going to an interview, make sure you have suitable interview clothes and that everything fits correctly.
l Get you clothes ready the night before, so you don’t have to spend time getting them ready on the day of the interview.
l Polish (擦亮) your shoes.
l Bring a breath mint (薄荷糖) and use it before you enter the building.
For more information:
Visit: Jobsearch. monster. com
Or Tel: (800) 421-7250 or (760) 603-4000 Carlsbad, California
1.How should you contact Fuse Fitness about the front desk position in the morning if you can’t go in person?
A. Call (760) 603-4000
B. Call (760) 434-7704
C. Visit Jobsearch. monster. com
D. Send an e-mail to info@fusefitness.com.
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A. Working five days a week including weekends.
B. Having good communication skills.
C. Keeping cheerful even in difficult situations.
D. Welcoming guests and answering phone calls.
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B. How to Find a Desired Job
C. The First Impression in a Job Interview
D. Interview Dressing Suggestions
4.Which is TRUE according to the second piece of information?
A. The first judgment is made based on how you behave.
B. What to wear should be taken into consideration before an interview.
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Job duties include:
Welcoming and greeting members; Answering phone calls;
Signing up new members; Cleaning and performing other various duties.
You should have great communication skills and be dependable. More importantly, you should have a positive spirit in stressful situations. You are expected to work five days a week (including weekends).
Please, no phone calls about this job in the morning!
Tel: (760) 434-7704 E-mail: info@fusefitness.com
Apply (申请) in person at: 2502 El Camino Real, Carlsbad, CA 92008
The first impression you make in a job interview is very important. The first judgment an interviewer makes is based on how you look and what you are wearing. That’s why it’s always important to dress professionally for a job interview, even if the work environment is casual.
Before you even think about going to an interview, make sure you have suitable interview clothes and that everything fits correctly.
Get your clothes ready the night before, so you don’t have to spend time getting them ready on the day of the interview.
Polish (擦亮) your shoes.
Bring a breath mint (薄荷糖) and use it before you enter the building.
For more information: Visit: Jobsearch. monster. com
Or Tel: (800) 421-7250 or (760) 603-4000 Carlsbad, California
1.How should you contact Fuse Fitness about the front desk position in the morning if you can’t go in person?
A.Call (760) 603-4000 |
B.Call (760) 434-7704 |
C.Visit Jobsearch. monster. Com |
D.Send an e-mail to info@fusefitness.com. |
2.What does Fuse Fitness think is the biggest challenge for a receptionist?
A.Working five days a week including weekends. |
B.Having good communication skills. |
C.Keeping cheerful even in difficult situations. |
D.Welcoming guests and answering phone calls. |
3.What would be the best title for the second piece of information?
A.What to Bring to a Job Interview |
B.How to Find a Desired Job |
C.Job Interview |
D.Interview Dressing Suggestions |
4.Which is TRUE according to the second piece of information?
A.The first judgment is made based on how you behave. |
B.What to wear should be taken into consideration before an interview. |
C.It is OK to dress informally for an interview if the work environment is casual. |
D.You don’t need to pay attention to your shoes because nobody will notice them. |
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Please help up find our missing boy. He escaped through the backyard fence this morning. Weighing pounds, he is black and wearing a blue collar. He was last seen beside the Cooper Lake. If anyone finds it, please call us. Thanks.
Meghan: 678-458-2045
Dave: 678-350-6959
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Address: Marietta, GA
I found an orange cat with medium—length hair in the Indian Hills neighborhood. He is an adult cat, and may even be an elderly cat. He is extremely thin, and has probably been missing from his home for a while. His legs, which give him a little bit of trouble, have some old mjuris. Call me and he prepared to answer questions to de termine if this is truly your cat.
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Address: Tujunga, CA
The dog has been wandering the streets of Tujunga. She is very sweet. Please let me know if you are looking for this wonderful girl. Be prepared to answer questions.
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Address: Uvalde, Tx, 78801
I lost my camera yesterday. I believe it was left in a car at about 2:30 p.m. on my way to the St. Louis Airport or at the Airport. I would love the camera back. It has every picture that I have taken since Jan. 1, 2009. It is a Kodak EasyShare Z612 camera in a black case. Please contact me if you have found it.
Cindy: 689-346-2389
1.The purpose of the text is to____________.
A.tell people to be careful with their things
B.show how many things are lost or found
C.help people find the things they have lost
D.list the information about the lost things
2.All the four pieces of information include___________ .
A.the exact and detailed addresses of the four people
B.the places where the things were lost or found
C.the colors and sizes of the lost or found things
D.the ways in which the things were lost or found
3.If you find a black dog with a blue collar beside the Cooper Lake, you may call__________.
A.Meghan at 718-322-5809 B.Julia at 834-600-2316
C.Cindy at 678-458-2045 D.Dave at 678-350-6959
4.Why do John and Julia ask callers to answer questions?
A.To make sure whether they are the real owners.
B.To test whether they can raise the animals well.
C.To write an essay with the detailed information.
D.To make an appointment with the real owners.
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