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The British are being encouraged to holiday at home as a major tourism drive offering Olympic themed discounts is launched next week.

    A new campaign offering 20. 12% discounted bills at participating venues (场所) will be announced publicly for the first time by Culture Secretary Jeremy Hunt on Wednesday to encourage "staycations".

    The scheme includes hotel accommodation, meals, guided tours and entry to attractions, with discounts funded by the industry. Government officials said more than three million hotel rooms were already lined up under the project, which is being backed by a range of companies, including Butlins. Attractions, such as the London Eye and Alton Towers, are also taking part. Reduced prices will also be offered on stays on the Royal yacht Britannia, now harboring in Leith, Edinburgh, and visits to Chatsworth, the historic house in Derbyshire.

    Tourists will be able to take advantage of the discount by using a dedicated website before the end of the Paralympics on September 9 to make bookings for this year and 2013.

    Mr. Hunt said, "With the Diamond Jubilee and the 2012 Olympic Games, this year is the perfect opportunity for more of us to holiday in the UK "

    Mr. Hunt has travelled the UK, urging companies to take part in the scheme, telling them, "It's now or never for London tourism. We will never have a year like 2012 to show the world that this is, quite simply, the most exciting, vibrant, cosmopolitan city on the planet. The unavoidable complaints in the run up to an Olympics must not cloud the scale of the opportunity —including our biggest ever tourism marketing campaign to make sure we get a lasting benefit from being in the global spotlight. "

The scheme will be promoted by a £3 million television advertising campaign — the first of its kind in the UK.

    The government hopes the " Holidays at Home are Great" campaign — launched by Visit England — will create 12, 000 jobs, create 5.3 million extra short overnight breaks, and generate £480 million in extra spending over three years.

1.What Mr. Hunt said indicates that         .

A. he has no interest in the scheme        

B. he supports the idea of staycation

C. he doubts the benefit of the scheme     

D. he cares most about London tourism

2.What does the underlined sentence (in Para. 6) mean?

    A. London tourism will never have a precious opportunity.

    B. It is too golden an opportunity for London tourism to lose.

    C. It is now too late for London tourism to take this opportunity.

    D. London has ever had a valuable opportunity like the one in 2012.

3.How will the "Holidays at Home are Great" campaign probably benefit London?

    A. It will offer 20. 12% discount to travelers' expenses.

    B. It will attract more international travelers to visit London.

    C. It will create more job opportunities and bring in more money.

    D. It will prove London the most exciting, vibrant, cosmopolitan city on earth.

4.In which section of a newspaper will this article be presented?

    A. Entertainment.   B. Politics.     C. Finance.     D. News.

 

【答案】

 

1.B

2.B

3.C

4.D

【解析】

1.细节理解题。Mr. Hunt的话("With the Diamond Jubilee and the 2012 Olympic Games, this year is the perfect opportunity for more of us to holiday in the UK "今年将举行维多利亚女王登基钻石禧年庆典和2012伦敦奥运会,是英国人在国内度假的完美时机。”)和英国鼓励英国民众在国内度假的说法一致。

2.句意理解题。划线句子的意思是:今年对伦敦旅游业来说是机不可失,时不再来。

3.细节理解题。结合最后一段可知答案:英国政府希望VisitEngland发起的这个“在家度假很棒”的宣传活动能创造1.2万个就业机会,新增短假度假人次530万,并在未来三年使消费额增加4.8亿英镑。 

4.文章出处题。文章内容讲的是“英国将于下周发起一场大型旅游宣传活动,为民众提供以奥运为主题的折扣优惠,鼓励英国民众在国内度假。”属于新闻类的内容。 

 

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