There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try. How? Packaging(包装)is the silent but persuading salesman.
There on the shelves, each bottle, can, box, and jar has been carefully designed and measured to speak to the inner self of the consumer(消费者), so that he is buying not only a product but also his belief in life. Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality”of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers' feeling for packaging, noticed.
Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body. And the word “green” today can keep food prices going up.
Shapes are another attraction. Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart. That's why the round yellow M signs of McDonald's are inviting to both young and old.
This new consumer response(反应)to the colors and shapes of packages reminds producers and sellers that people buy to satisfy both body and soul.
(1) According to the passage, ________ seems to be able to persuade a consumer to buy the product.
[ ]
A.the pleasing color of the package
B.the special taste of the product
C.the strange shape of the package
D.the belief in the product
(2) If a package or a product is round in shape, it can ________.
[ ]
A.bring excitement to the consumers
B.attract the consumers' attention
C.catch the eye movement of the consumers
D.produce a happy and peaceful feeling
(3) “And the word 'green' today can keep food prices going up.” This sentence suggests that consumers today are ________.
A.starting to notice the importance of new food
B.enjoying the beauty of nature more than before
C.beginning to like green vegetables
D.paying more attention to their health
(4) It can be inferred from the passage that V8 is a kind of ________.
[ ]
科目:高中英语 来源:2004全国各省市高考模拟试题汇编(天利38套)·英语 题型:054
Cloze
Farmers, as we all know, have been having a hard time of it lately, and have turned to new ways of earning income from their land. This involves not only planting new kinds of crops, but some 1 ways of making money, the most unusual of which has got to be sheep racing. Yes, you heard me 2 ! A farmer now holds sheep races on a regular basis, and during the past year over 100,000 people have 3 to watch the race. “I was passing the farm on my way to the sea for a holiday.” one punter (赛马经纪人) told me, “and I thought I'd have a look. I didn't believe it was serious, to tell you the truth.” According to a regular visitor, betting on sheep is more interesting than betting on horses. “At proper horse races everyone has already studied the form of the horse 4 , and there are clear favourites. 5 nobody has heard anything about these 6 ! Most people find it difficult to tell one from another in any case.” I stayed to watch the races, and I must admit that I found it quite 7 . In a usual sheep race, half a dozen sheep race down hill over a course of about half a mile. Food is waiting for them ar the other end of the 8 just to give them some encouragement, I ought to add! The sheep run surprisingly fast. 9 they have probably not eaten for a while. Anyway, the crowd around me were obviously enjoying their day out at the races. 10 by their happy faces and the sense of excitement.
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科目:高中英语 来源:2009年高考英语(浙江卷) 题型:050
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科目:高中英语 来源:2010年普通高等学校招生全国统一考试、英语(江西卷) 题型:050
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科目:高中英语 来源:山东省0910学年高一下学期第四次阶段性测试(英语) 题型:阅读理解
Amanda Clement grew up in Hudson,South Dakota.Baseball was always her fa—
vorite sport.Once in a while her brother Hank and his friends would let her play first
base in their games.More often,however,they asked her to umpire(裁判)for them,
because they knew her calls would be fair and there would be no arguing.
One day in 1904,Amanda and her mother traveled to Hawarden,Iowa,to watch
Hank play for the home team against Hawarden.When they arrived at the ball field,
two local teams were waiting to play a preliminary(预备)game.The umpire hadn’t ar—
rived,so Hank argued that the teams should let his sister serve as umpire.The players
finally agreed.
Amanda,then sixteen and standing five feet,ten inches tall,made perfect calls.
She was so good that players for the main game asked her 10 umpire for them and even
offered to pay her.Thus,at sixteen,Amanda Clement became the first paid female
baseball umpire on record.She is honored in the Baseball Hall of Fame in Cooperstown,
New York.
61.Hank and his friends often asked Amanda to umpire for them because
A.they wanted to make her happy
B.she called them brothers
C.no one else wanted to do it for them
D.she knew the rules well and was fair
62.Amanda went to Hawarden in order to
A.serve as umpire
C.make money
B.watch her brother play
D.help the local teams
63.Amanda most probably learned how to umpire a baseball game .
A.in her P.E.classes at school B.in an umpire training school
C.by watching and playing the games D.from her mother,a baseball umpire
64.Which of the following can be the best title of the passage?
A.Amanda Clement.First Female Umpire
B.A Family of Baseball Fans
C.Baseball Games in Hawarden,Iowa
D.The Baseball Hall of Fame in Cooperstown
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科目:高中英语 来源: 题型:阅读理解
Amanda Clement grew up in Hudson,South Dakota.Baseball was always her fa—
vorite sport.Once in a while her brother Hank and his friends would let her play first
base in their games.More often,however,they asked her to umpire(裁判)for them,
because they knew her calls would be fair and there would be no arguing.
One day in 1904,Amanda and her mother traveled to Hawarden,Iowa,to watch
Hank play for the home team against Hawarden.When they arrived at the ball field,
two local teams were waiting to play a preliminary(预备)game.The umpire hadn’t ar—
rived,so Hank argued that the teams should let his sister serve as umpire.The players
finally agreed.
Amanda,then sixteen and standing five feet,ten inches tall,made perfect calls.
She was so good that players for the main game asked her 10 umpire for them and even
offered to pay her.Thus,at sixteen,Amanda Clement became the first paid female
baseball umpire on record.She is honored in the Baseball Hall of Fame in Cooperstown,
New York.
61.Hank and his friends often asked Amanda to umpire for them because
A.they wanted to make her happy
B.she called them brothers
C.no one else wanted to do it for them
D.she knew the rules well and was fair
62.Amanda went to Hawarden in order to
A.serve as umpire
C.make money
B.watch her brother play
D.help the local teams
63.Amanda most probably learned how to umpire a baseball game .
A.in her P.E.classes at school B.in an umpire training school
C.by watching and playing the games D.from her mother,a baseball umpire
64.Which of the following can be the best title of the passage?
A.Amanda Clement.First Female Umpire
B.A Family of Baseball Fans
C.Baseball Games in Hawarden,Iowa
D.The Baseball Hall of Fame in Cooperstown
查看答案和解析>>
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