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237 West Palmdale Boulevard
Fresno, California 93706
AmToy Corporation
Suite 15
TransAm Building
San Francisco, California 94115
November 20,2010
Dear Sirs,
As a concerned parent, I am writing to protest your recent advertisement for Electro-Robo seen in local media in California. Specifically, I am referring to newspaper and magazine ads (attached to this letter) published the week of November 15.
Children respond to your type of advertising in an immature way; that is, they are unable to understand how expensive some toys are for middle class parents. Further, your product is violent in nature. Your advertisement gives children the impression that it’s fine to have “two guns and laser eyes.” You also suggest that children need your toy to protect them “when you go outside.” This is not a healthy attitude for children to have.
I hope you will stop advertising your product in such a way that may harm our children.
Sincerely yours,
(Mrs.) Alma Hernandez
President, Parents for Non violent Toys
Enclosed Advertisement:
| It’s Here! Ready for You, Now! It’s Electro Robo! Every boy dreams of being in control of a robot, and AmToy can make your dream come true! Electro-Robo is the world’s first fully automatic robot with radio control. Standing 80 centimeters tall, Electro-Robo is like a friend at home. He can walk, talk, and even shake your hand! He has two guns and laser eyes to help you defend yourself when you go outside with him. Every boy needs Electro-Robo! Ask your Mom and Dad to buy Electro-Robo for your birthday or for Christmas, which is coming up soon. Imagine that you are in control of your friend for life, Electro- Robo! Available at all toy stores and department stores NOW! |
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| Academy of Fine Arts Museum Although this is hardly the most impressive art collection in town, you will still find some excellent pieces and gain an interesting insight into art education of the past in St. Petersburg, Russia. A number of works by the Academy’s teaching staff and various paintings are related to the history of the Academy. After entering the building through the main entrance, go upstairs and buy your entrance ticket from the small booth. Address: Universitetskaya Naberezhnaya 17 Open: Wednesday to Sunday, 11am to 7 pm Closed: Monday and Tuesday Telephone: +7 (812) 213-6496 | Central Railway Museum This is undoubtedly the country’s best museum concerned with railways and the development of railways in Russia and the former USSR, from the very first Russian steam engine to the modern railways and engines of today. The Central Railway Museum also owns a collection of old cars. Address: Ulitsa Marata 24-a Telephone: +7 (812) 311-2549 +7 (812) 311-2547 Open: Wednesday to Sunday, 10 am to 5 pm (last admission 4:35 pm) Closed: Monday, Tuesday and the last Saturday of the month |
| The Applied Art Museum This is one of St. Petersburg’s best-kept secrets! The Applied Art Museum is little known and rarely included in a tourist routine. Yet the museum is a real treasure for anyone interested in the fine arts. Its collection of over 30 thousand exhibits includes various decorative arts and crafts, including furniture, porcelain, and carvings. As with most Russian museums, all visitors are asked to leave coats and larger bags in the cloakroom. Don’t be surprised to see dozens of students throughout the museum, busy sketching (画素描) the museum’s exhibits as well as the building. Location: Solyanoy Pereulok 13-15 Open: Daily, 11am to 5 pm Telephone: +7 (812) 273-3258 |
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