Question

According to legend, the Bridge of Sighs in Venice, Italy, which connects the Palazzo Ducale to an ancient prison, got its name because the walk across it gave prisoners on their way to jail a final chance to enjoy the beauty of the city. The view from the bridge today, however, is more likely to be of a giant billboard selling Bulgari or Coca-cola.

???? But when the Coke billboards went up this summer on buildings near the Piazza San Marco,which is at the historic heart of Venice, there was a public debate.

???? "We can't commercialize everything, " said Alessandra Mottola? Molfino,? a Venetian.

???? "We couldn't stay quiet, " said Maria Camilla Bianchini d'Alberigo, president of a heritage protection association.

??? City of officials. however, argue that without these ads, the city could not afford to maintain its heritage. Many have been damaged by centuries of wear and are even a threat to public safety.

???? "I can't turn down the image of a bottle when there are pieces of the Palazzo Ducale falling to the ground, " said Renata Codello,? a Culture Ministry official.

???? The Culture Minister has a budget of about $ 47 million (315 million yuan) for restoration of monuments. but Italy has a rich architectural heritage, and funds are always tight. Of that amount,? $ 1. 8 million was given to the entire Veneto region, which includes Venice.

???? Two years ago, the city signed an agreement with the Dottor Group, a company responsible for the restoration of the Bridge of Sighs and the Palazzo Ducale. It allows it to sell ad space.

???? But there is a condition in the agreement: The ads should not offend public taste.

???? In August, Venice banned US actress Julianne Moore's Bulgrari ad from a billboard in the Piazza San Marco.

???? The photo shows a naked Moore covered with lion cubs. handbags and jewelry. Mayor Giorgio Orsoni called the image too racy (猥亵) and unsuitable for the Piazza San Marco.

???? "l consider the fact that Venice is part of the real world_ but we cannot accept these Hollywood-style images. There are wise sponsors. and we need to come up with advertising that suits Venice. not Times Square, " he said in a speech.

1.The article is mainly about__________in Venice.

A. restoration of cultural heritage

B. widespread commercialization

C. the conflict between ads and cultural heritage

D. the difficulty of restoring monuments

2. In the first paragraph, the beautiful view from the Bridge of Sighs is mentioned to__________.

A. introduce other monuments of the ancient city

B. show many ancient structures need repairing

C. indicate that the view is blocked by huge ads

D. attract readers' interest in the famous city

3. From the article we can conclude that Renata Codello__________? the advertising.

A. is in favor of??????? B. is worried about??? C. objects to?????????? D. doesn't mind

4.Why do many Venetians complain about the ads?

A. They support commercialization.

B. They feel the ads are damaging the city.

C. The ads are usually racy and in an American style.

D. The ads don't present a traditional view of Venice.

5.It can be inferred from the passage that

A. Hollywood stars' ads cannot go up in Venice

B. people can buy Bulgari or Coca-cola on the Bridge of Sighs

C. the Dottor Group may stop its restoration work for lack of funds

D. the mayor of Venice is expecting new advertising

 

Answer 1

【答案】

1.C

2.C

3.A

4.B

5.D

【解析】

试题分析：这篇文章是关于威尼斯的广告和文化遗产之间的冲突，市民认为广告破坏的文化遗产，一些官员却认为，广告可以提供更多的资金保护这些文化遗产。

1.主旨题：从第二段的句子：But when the Coke billboards went up this summer on buildings near the Piazza San Marco,which is at the historic heart of Venice, there was a public debate.可以看出这篇文章是关于威尼斯的广告和文化遗产之间的冲突。选C。

2.细节题：从第一段的句子：The view from the bridge today, however, is more likely to be of a giant billboard selling Bulgari or Coca-cola.提到 Bridge of Sighs的美丽的风景，暗示这里的风景被广告挡住了。选C

3.细节题：从第六段的句子："I can't turn down the image of a bottle when there are pieces of the Palazzo Ducale falling to the ground, " said Renata Codello,? a Culture Ministry official. 可知Renata Codello是赞成做广告的，选A。

4.推理题：从第三和第四段的内容："We can't commercialize everything, " said Alessandra Mottola? Molfino,? a Venetian. "We couldn't stay quiet, " said Maria Camilla Bianchini d'Alberigo, president of a heritage protection association.可知威尼斯人抱怨广告，因为他们觉得广告毁了这个城市。选B

5.推理题：从最后一段的句子："l consider the fact that Venice is part of the real world_ but we cannot accept these Hollywood-style images. There are wise sponsors. and we need to come up with advertising that suits Venice. not Times Square, " 可知威尼斯的市长期待有新的广告，选D

考点：考查社会文化类短文