Question

1．In ancient Egypt，a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment．Modern businesses have been following his lead with more tactics（策略）．
One tactic involves where to display the goods．For example，stores place fruits and vegetables in the first section．They know that customers who buy the healthy food first will feel happy so that they will buy more junk food later in their trip．In department stores，the women's section is generally next to the women's cosmetics （化妆品） section．While the shop assistant is away to find the right-size shoes，bored customers are likely to wander over cosmetics they might want to try later．
Besides，businesses see to appeal to customers'senses．Stores notice that the smell of baked goods encourages shopping，so they make their own bread each morning and then fan the bread smell into the store throughout the day．Music sells goods，too．Researchers in Britain found that when French music was played，sales of French wine went up．
When it comes to the selling of houses，businesses also use highly rewarding tactics．They find that customers make decisions in the first few seconds upon walking in the door，and turn it into a business opportunity．A California builder designed the structure of its houses smartly．When entering the house，the customer would see the Pacific Ocean through the windows，and then the pool through an open stairway leading to the lower level．The instant view of water on both levels helped sell these 10millionhouses．

41．Why do stores usually display fruits and vegetables in the first section？
   A．To save customers time．B．To show they are high quality foods．
   C．To help sell junk food．D．To sell them at discount prices．
42．According to Paragraph 3，which of the following encourages customers to buy？
   A．Opening the store early in the morning．
B．Displaying British wines next to French ones．
   C．Inviting customers to play music．
D．Filling the store with the smell of fresh bread．
43．What is the California builder's story intended to prove？
    A．The house structure is a key factor customers consider．
    B．The more costly the house is，the better it sells．
    C．An ocean view is much to the customers'taste．
     D．A good first impression increases sales．
44What is the main purpose of the passage？
     A．To explain how businesses turn people into their customers．
     B．To introduce how businesses have developed from the past．
     C．To report researches on customer behavior and intention．
     D．To show dishonest business ways to attract more customers．
45．The author introduced sale tactics mainly by________．
     A．following space order                   B．following time order
     C．making classifications                   D．giving examples．

Answer 1

分析 本文是一篇人物故事类阅读，属于议论文，在古埃及，一个店主发现他可以吸引顾客商店只需更改其环境，现代商业已经在他的带领下，有更多的策略．本文以此展开，主要解释为什么要水果放要店里的最显眼的位置，其目的是促进后面的商业交易．

解答 41．C．推理判断题．根据第二段提到they know that customers who buy the healthy food first will feel happy so that they will buy some more junk food later in their trip为了是能够在稍后卖出那些垃圾食品，故选C项．
42．D．推理判断题．根据第三段提到Stores notice that the smell of baked goods encourages shopping，so they make their own bread each morning and then fan the bread smell into the store throughout the day可知烤面包的味道能促进购物，因此他们让面包味充满着整个商店，故选D项．
43．D．推理判断题．根据最后一段提到When entering the house，the customer would see the Pacific Ocean throught the windows，and the the pool throught an open stairway leading to the lower level．The instant of water on both levels helped sell these $10million houses当人们进入房间，看到窗外的太平洋和游泳池时，销售业绩会增长，故选D项．
44．A．推理判断题．本文在解释为什么要水果放要店里的最显眼的位置，目的是促进后面的商业交易，故选A项．
45．D 细节题．根据文章内容，本文在描述商品摆放位置会促进交易的时候例举了化妆品店、水果店以及房间的设计，由此可知，本文是以举例的方式展开的．故选D

点评 本文是一个政治经济类阅读，题目涉及多道细节理解题，做题时结合原文和题目有针对性的找出相关语句进行仔细分析，结合选项选出正确答案．推理判断题也是要在抓住关键句子的基础上合理的分析才能得出正确答案，切忌胡乱猜测，一定要做到有理有据．