As societies develop, their members start to see things not so much according to what they need, but according to what they want. When people have enough money, these wants become demands.

Now, it' s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies (策略). There are various ways of doing this. One way at supermarkets ( 超市), for example, is to interview(采访) customers while they're doing their shopping. They can be asked what they prefer to buy and then the results of the research can be studied. This provides information on which to base future marketing strategies. It' s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public, as if they were ordinary customers, to get an idea of how customers act.

Another way to get information from customers is to give them something.  For example, some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it also allows the managers to get a feel for where to attract customers and which age-groups to attract.

Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work, touring the park dressed as Mickey Mouse or something like that. This provides them with a perfect chance to examine the scene and watch the customers without being noticed.

The text is designed for _______

     A. managers          B. salesmen            C. researchers          D. customers

Which of the following can help managers get useful information?

     A. Visiting customers themselves.                 B. Giving customers free food on the street.

     C. Visiting parks as ordinary customers.        D. Asking customers questions at supermarkets.

What does the word "this" underlined in the last sentence refer to?

     A. Visiting Disneyland.                     B. Wearing attractive clothes.

     C. Acting Mickey Mouse.                   D. Dressing up and walking around.

The main idea of the text is _________.

    A. how to do market research                  B. how to develop marketing strategies

    C. how to find out customers' social needs   D. how to encourage customers to spend more money

下面短文中有10处语言错误。请在有错误的地方增加、删除或修改某个单词。

       增加：在缺词处加一个漏字符号（∧），并在其下面写上该加的词。

       删除：把多余的词用斜线（\）划掉。

       修改：在错的词下划一横线，并在该词下面写上修改后的词。

注意：1．每处错误及其修改均仅限一词；

2．只允许修改10处，多者（从第11处起）不计分。

Though great progress has been made in science these years, but there are still many people live

in poor conditions．They make their living by collecting and selling used thing．Their children

cannot go to school because they have not enough money to send their children to there．Why

you think so many people still suffer from poverty now?  The answer lies on the population

explosion．A president of a developing country once say: “It is us who are to blame for the

poverty because we used to ‘produce’ children without limit．” Although this few words sound

simple enough, they have clear pointed out one of the causes of the population explosion．

To make members of a team perform better , the trainer first of all has to know their _____ weakness．

       A．strengths            B．benefits        C．techniques    D．values

The police tried to get some clues from the suspect, but he remained ______．

       A．silent           B．quiet        C．calm      D．still

The big snow caused great ________ to the people living in the south of China, ________ some of them homeless.

       A．destroy; left                               B．damage; leaving     

       C．ruin; having left                    D．wound; leaving

----- Are you going to leave now ?

-----       you would prefer me to stay here.

A. When     B. Although    C.  If        D. Unless

Nowhere else _____ be able to find a larger display of sea animals, including one of the largest collections of sharks in the world.

   A. you will           B. can you         C. could you          D. will you

America is an         country. You can hear_____ everywhere.

A. English-spoken; English speaking     B. English-speaking; English spoken

C. speaking-English; English spoken     D. spoken-English; English speaking

假如你考上了大学。大学生活即将开始，你将面对新的学习和生活环境。请根据提示写一篇英语短文，谈谈你打算如何安排你的大学生活。内容要点应包括：

1.确定新的学习目标  

2.改进学习方法

3.学会独立生活

4.参加各种课外活动

5.处理好与同学的关系

    注意：（1）短文的内容要连贯、完整。  （2）词数100左右（开头已给出，不计入总词数）

      In the near future, I will go to college. After I enter college, ______________

_____________________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

This photo of mine was taken ____stood the famous Eastern Bright Pearl in Shanghai.

  A. which      B. in which         C. what           D. where