A speech is a wonderful opportunity to inform, persuade or entertain. The best speeches often take on a combination of all three of these components（组成部分）. However, before you can go about the writing of a great speech, it is important to set goals. Goals keep you，your speech and your audience focused.
What a goal is
In the context of a speech, a goal is the purpose of the speech, and what it hopes to accomplish. For example, the goal of a eulogy(颂歌) might be to celebrate the life of a loved one. The goal of a speech at a political gathering would be to inform the crowd about the political position of a candidate and persuade them to vote and campaign for the candidate in question（正被讨论的）.
Why a goal is important
Without a goal, a speech is without direction. The goal informs the structure and content of the speech. For example, if a speech's goal is to convince people that smoking is bad for them, the speech will be structured with persuasive arguments to back up the goal. A speech with a goal of informing the audience will keep the information fair and factual.
A goal is incredibly important to the speech's ability to connect with an audience. If the speaker is unaware of the goal of the speech, the audience will likely be unaware as well. This severely reduces the effectiveness of the message.
Aside from informing the audience of the content and structure, a speech's goal drives the speaker to greater heights. If a speaker is asked to speak on a specific subject, but never establishes the goal, they won't know where to start in the research, organizing and writing of the speech.
______________
If you have been charged with(被委以) delivering a speech, establishing a goal can seem difficult at first. There are several things to take into consideration. First, think about who you will be speaking to. The demographic(人口统计) of your audience will likely determine whether you will be able to persuade them, or whether they will be able to sit through（一直坐到……结束）. Second, think about the topic itself. If the topic is something controversial（有争议的）, it may worth your while to consider an informative approach to present both sides of the issue. Finally, consider your resources. A speech with an informative or persuasive goal usually requires a great deal of research, and sometimes takes more time to write.
【小题1】According to the passage, what three components does the best speech combine?

The Importance of Setting Speech Goals

A speech is a wonderful opportunity to inform, persuade or entertain. The best speeches often take on a combination of all three of these components. However, before you can go about the writing of a great speech, it is important to set goals. Goals keep you, your speech and your audience focused.

What a goal is

In the context of a speech, a goal is the purpose of the speech, and what it hopes to accomplish. For example, the goal of a eulogy (颂歌) might be to celebrate the life of a loved one. The goal of a speech at a political gathering would be to inform the crowd about the political position of a candidate and persuade them to vote and campaign for the candidate in question.

Why a goal is important

Without a goal, a speech is without direction. The goal informs the structure and content of the speech. For example, if a speech’s goal is to convince people that smoking is bad for them, the speech will be structured with persuasive arguments to back up the goal. A speech with a goal of informing the audience will keep the information fair and factual.

A goal is incredibly important to the speech’s ability to connect with an audience. If the speaker is unaware of the goal of the speech, the audience will likely be unaware as well. This severely reduces the effectiveness of the message.

Aside from informing the audience of the content and structure, a speech’s goal drives the speaker to greater heights. If a speaker is asked to speak on a specific subject, but never establishes the goal, they won’t know where to start in the research, organizing and writing of the speech.

___________________________________

If you have been charged with (被委以) delivering a speech, establishing a goal can seem difficult at first. There are several things to take into consideration. First, think about who you will be speaking to. The demographic (人口统计) of your audience will likely determine whether you will be able to persuade them, or whether they will be able to sit through. Second, think about the topic itself. If the topic is something controversial（有争议的), it may be worth your while to consider an informative approach to present both sides of the issue. Finally, consider your resources. A speech with an informative or persuasive goal usually requires a great deal of research, and sometimes takes more time to write.

61. According to the passage, what three components does the best speech combine?

  A. Informing, delivering and entertaining.   B. Informing, persuading and entertaining.

  C. Informing, writing and delivering.         D. Informing, writing and persuading.

62. The goal of a speech at a political gathering might be _______.

  A. to persuade the audience to vote for a candidate        

  B. to celebrate the life of a person you admire

  C. to entertain the audience with humor and magic        

  D. to persuade the audience to buy new products

63. All the following indicate the importance of a speech goal EXCEPT that _______.

  A. a speech will lose its direction without a goal

  B. a speech goal can help keep the audience aware of the speech

  C. a speech goal can help the speaker know about the research, organizing and writing

  D. a speech goal makes it possible for the speaker to achieve whatever he wants in life

64. Which of the following can be filled into the blank as the subtitle for the last paragraph?

  A. How to achieve a speech goal                   B. How to deliver a difficult speech

  C. What to consider to establish a goal         D. What to consider to deliver a speech

A speech is a wonderful opportunity to inform, persuade or entertain. The best speeches often take on a combination of all three of these components（组成部分）. However, before you can go about the writing of a great speech, it is important to set goals. Goals keep you，your speech and your audience focused.
What a goal is
In the context of a speech, a goal is the purpose of the speech, and what it hopes to accomplish. For example, the goal of a eulogy(颂歌) might be to celebrate the life of a loved one. The goal of a speech at a political gathering would be to inform the crowd about the political position of a candidate and persuade them to vote and campaign for the candidate in question（正被讨论的）.
Why a goal is important
Without a goal, a speech is without direction. The goal informs the structure and content of the speech. For example, if a speech's goal is to convince people that smoking is bad for them, the speech will be structured with persuasive arguments to back up the goal. A speech with a goal of informing the audience will keep the information fair and factual.
A goal is incredibly important to the speech's ability to connect with an audience. If the speaker is unaware of the goal of the speech, the audience will likely be unaware as well. This severely reduces the effectiveness of the message.
Aside from informing the audience of the content and structure, a speech's goal drives the speaker to greater heights. If a speaker is asked to speak on a specific subject, but never establishes the goal, they won't know where to start in the research, organizing and writing of the speech.
______________
If you have been charged with(被委以) delivering a speech, establishing a goal can seem difficult at first. There are several things to take into consideration. First, think about who you will be speaking to. The demographic(人口统计) of your audience will likely determine whether you will be able to persuade them, or whether they will be able to sit through（一直坐到……结束）. Second, think about the topic itself. If the topic is something controversial（有争议的）, it may worth your while to consider an informative approach to present both sides of the issue. Finally, consider your resources. A speech with an informative or persuasive goal usually requires a great deal of research, and sometimes takes more time to write.

1. 1.

   According to the passage, what three components does the best speech combine?

   1. A.
      Informing, delivering and entertaining.
   2. B.
      Informing, persuading and entertaining.
   3. C.
      Informing, writing and delivering.
   4. D.
      Informing, writing and persuading.
2. 2.

   The goal of a speech at a political gathering might be ________.

   1. A.
      to persuade the audience to vote for a candidate
   2. B.
      to celebrate the life of a person you admire
   3. C.
      to entertain the audience with humor and magic
   4. D.
      to persuade the audience to buy new products
3. 3.

   All the following indicate the importance of a speech goal EXCEPT that ________.

   1. A.
      a speech will lose its direction without a goal
   2. B.
      a speech goal can help keep the audience aware of the speech
   3. C.
      a speech goal can help the speaker know about the research, organizing and writing
   4. D.
      a speech goal makes it possible for the speaker to achieve whatever he wants in life
4. 4.

   Which of the following can be filled into the blank as the subtitle for the last paragraph?

   1. A.
      How to achieve a speech goal
   2. B.
      How to deliver a difficult speech
   3. C.
      What to consider to establish a goal
   4. D.
      What to consider to deliver a speech

阅读下列应用文及相关信息， 并按照要求匹配信息。请在答题卡上将对应题号的相应选项字母涂黑。
请阅读某书店各书架的相关信息：
A. Section One: Education---Has a huge range of textbooks and supplementary material covering all the major high school and university subjects. Buyers showing their student cards receive a 15% discount on all purchases from this section.
B.  Section Three: Humor Section --- A great selection of joke books, funny stories and wonderful real life adventures that are sure to keep the reader laughing for days.
C. Section Five: Biography --- Find out about the lives of your favorite sports stars, singers, actors and other famous people from today and the past. Learn what they had to go through to become successful and the effect it had on their lives.
D. Section One: Do-It-Yourself Section -- On these shelves customers can find the latest manuals on how to do everything from building a computer to constructing your own home.
E. Section Two: Sports & Leisure Section --- Stocks a large range of the latest books on your favorite sporting teams and events. Pick up the perfect Father’s Day present here.
F. Section Four: Business & Finance --- Students, business people or anyone interested in the world of commerce are certain to find the book they are after here. We have special subsection for international trade and e-commerce.
阅读下列关于各书籍的信息，匹配书籍与其所应放置的书架：
【小题1】 The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron --- by Bethany McLean and Peter Elkind --- As the title suggests the authors cover the rise of the American electricity company to become one of the 10 richest companies in the world and its spectacular fall into dishonour and bankruptcy. A perfect guide on what not to do in business.
【小题2】The Delighted Eye --- by Prof. John Nash --- The 1994 Nobel Prize Winner for Economics, whose ideas have influenced a generation of the world’s greatest economic minds, tells his life story: growing up in a small town in America, becomin g one of America’s most influential mathematicians and his battles with mental illness.
【小题3】Ready Made--- How to Make (Almost) Everything --- by Shoshanna Berger and Grace Hawthorne --- beautifully written with great factual information. The theme behind this book is re-use, re-claim, re-cycle and there are many detailed easy-to-do projects for the reader to try such as making a photo frame from a book cover or a pot for your plants from plastic shopping bags.
【小题4】Mother Tongue: The English Language --- by Bill Bryson --- Bryson’s book is a journey through the history and different aspects of the English language , one that is both informative and hugely entertaining. As with most of Bryson’s books, fun comes before facts and readers will be left with a smile on their faces.
【小题5】Into Thin Air --- by John Krakauer --- is a riveting first-hand account of a disastrous race to the top of Mount Everest. In March 1996, Outside magazine sent veteran journalist and experienced climber John Krakauer to join the team led by the famous Everest guide Rob Hall. Despite the expertise of Hall and the other leaders, by the end of the race eight people were dead.