For thousands of years the most important two buildings in any British village have been the church and the pub. In fact，until a place has a church and a pub，it isn’t really considered a community worthy of a name. Traditionally，the church and the pub are at the heart of any village or town, since it is where people gather to give and receive news. In fact, the word ‘pub’ is short for public house’.
That's how it used to be, but things are beginning to change. It is said that the credit decline is causing 39 British pubs a week to go out of business. People don’t have lots of spare money to spend on beer. Recently, the UK government banned smoking in all pubs, and that may also have affected the number of customers going to pubs.
This decline is happening despite the fact that in 2005 the UK government started to allow pubs to stay open after 11 p. m. Previously，with 11 p. m. as closing time，customers would have to drink quite quickly，meaning they sometimes got more drunk than they would if allowed to drink slowly. The British habit of drinking a lot very quickly is known as ‘binge drinking’(狂饮)，and it causes some long-term health problems for people and problems with violent crime for communities. The UK government is changing the law to discourage binge drinking, and regularly spends money on television advertisements to warn people of the problems of drinking too much.
In order to save their businesses, pubs are trying to change with the market. Now, there are a number of different types of pubs.

For thousands of years the most important two buildings in any British village have been the church and the pub. In fact，until a place has a church and a pub，it isn’t really considered a community worthy of a name. Traditionally，the church and the pub are at the heart of any village or town, since it is where people gather to give and receive news. In fact, the word ‘pub’ is short for public house’.

That's how it used to be, but things are beginning to change. It is said that the credit decline is causing 39 British pubs a week to go out of business. People don’t have lots of spare money to spend on beer. Recently, the UK government banned smoking in all pubs, and that may also have affected the number of customers going to pubs.

This decline is happening despite the fact that in 2005 the UK government started to allow pubs to stay open after 11 p. m. Previously，with 11 p. m. as closing time，customers would have to drink quite quickly，meaning they sometimes got more drunk than they would if allowed to drink slowly. The British habit of drinking a lot very quickly is known as ‘binge drinking’(狂饮)，and it causes some long-term health problems for people and problems with violent crime for communities. The UK government is changing the law to discourage binge drinking, and regularly spends money on television advertisements to warn people of the problems of drinking too much.

In order to save their businesses, pubs are trying to change with the market. Now, there are a number of different types of pubs.

As you can see, British pubs now offer something for everyone. A lot of pubs used to be working men’s clubs, meaning that women could not usually enter. Today, however, women can freely enter 99% of pubs without experiencing any problems. Perhaps things are changing for the better after all.

“Hi，howareya.” some people say when they see a familiar face.The words run together into a mass，all sense and meaning lost. All the same，people do care how you are.After they greet you，it’s likely you will greet them back，with an equally meaningless phrase like，“Can’t complain，can’t complain.”You could probably complain，at length，or share a brilliant thought you were just beginning when a greeting interrupted you.You don’t though，you say，“Great，you？”

You are not giving each other information about your health and well?being.All the same，you are sharing information.You’re acknowledging each other’s positions as acknowledged friends，or at least as accepted acquaintances.And you are reestablishing the ties that may have lapsed(衰退) since yesterday，when you last met at the elevator or the entrance to the train station.

It’s what anthropologist(人类学家) Bronislaw Malinoski called a phatic(交流感情的) communication.Its message is not in the words you use，but in the fact that you speak ritually(仪式上地) accepted words.In Asia，for example，people may ask one another if they have eaten，or if they are busy.They’re not really asking for their lunch menu or their agenda，they are saying hello.A phatic signal merely says, “I see you there.” It says hi.

There’s embarrassment of being near people without acknowledging them.That uncomfortable feeling is one reason why lonely passengers in the subway may behave as if they cannot see anyone around them or may escape their uncomfortable situation with a book.Some people read all the way home，and never turn a page.

Your friend isn’t asking how you are，and you aren’t telling him.However，he is recognizing your existence，and when you answer，you are recognizing his.In addition，the set speech you have shared opens the door to closer communications if both agree.Someday，you may come to real close friendship，and really tell one another how you are.

Meanwhile，people who greet one another this way do care.They care enough to recognize someone’s essential humanity(人性)．They send a signal across the space between，to share，very briefly and lightly，in awareness of one another.

Your greetings prove that neither of you has become a social outcast.How are you？You are still a member of society in good status.You are still the one who knows the rituals and secret passwords necessary to get to work each day.

1.When people greet，they ________.

A．want to show their different educational backgrounds

B．show nothing related with the words themselves

C．want to know other people’s privacy

D．express something special

2. According to Bronislaw Malinoski，a phatic communication ________.

A．is rarely used by Asian people

B．is too complex to be used often

C．helps establish or keep certain relationships

D．often ruins the normal relationships between friends or acquaintances

3.Some people seldom greet strangers because ________.

A．they want to be polite to others

B．they feel uncomfortable to do it

C．they don’t know when to greet them

D．they want to do something meaningful

4.What does the text mainly tell us?

A．Greetings should be given better expressions.

B．Greetings convey different meanings to different people.

C．Greetings help prove an individual’s social independence.

D．Greetings help an individual be connected with the society.

You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation：

　　“I can’t believe it—a Lorenzo Betrolla! They are almost impossible to find. Isn’t it beautiful？And it’s a lot cheaper than the one Sara bought in Rome”.

　　They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So，you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

　　Every day we notice what people are wearing, driving and eating. If the person looks cool，the product seems cool，too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

　　Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.

　　So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising. Its effectiveness is decreasing”.

　　However，one might ask what exactly is “real” about the young women pretending to be enthusiastic about a sweater. Advertising executives (主管) would say it’s no less real than flu ad. The difference is that you know an ad is trying to persuade you to buy something. You don’ t know a conversation you overhear is just a performance.

The two attractive young women were talking so that they could _______.

A. get the sweater at a lower price            B. be heard by people around

C. be admired by other shoppers              D. decide on buying the sweater

Lorenzo Bertolla is _______.

A. a very popular male singer                         B. an advertising agency

C. a clothing company in Rome               D. the brand name of a sweater

Which of the following can be inferred from the passage？

A. The two girls are in fact employed by the Lorenzo Bertolla Company.

B. The MTV generation tends to be more easily influenced by ads.

C. Traditional advertising is becoming less effective because it’s too direct.

D. Undercover marketing will surely be banned soon by the government.

Which of the following would be the best title for the text？

A. Two Attractive Shoppers                     B. Lorenzo Bertolla Sweaters_k.&s~5*u

C. Ways of Advertising                                 D. Undercover Marketing