The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．
　　Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries． Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U．S． companies． It may not be long before London replaces New York as the capital of PR．
　　Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．
Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts． According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．
【小题1】Compared with the American PR personnel, what is/are an advantage（s） of the non-Americans involved in PR?
A． They tend to be more internationally minded
B． They speak more and better foreign languages．
C． They usually pay more attention to global financial situation．
D． Both A and B．
【小题2】What is the immediate cause of the downfall of America’s public relations?

A．The number of US public relations agencies had greatly decreased by 1991．

B．Other countries have increased their efforts in public relations．

C．On the global scale, cultural differences have significantly shrunk．

D．The British companies are becoming especially sophisticated and creative in public relations．

【小题3】It could be inferred that the author of the passage is______．

A．an American	B．a Briton
C．Ted Turner	D．an Asian

【小题4】The underlined word “provincial” in paragraph 3 could possibly mean “     ”．

A．strict in thinking	B．like people from rural areas
C．limited in outlook	D．interested in geographical knowledge

Try and see inside your mind a wide open blue sky and a wide green sea far away. Breathe in as you circle your hands high above your head, then bend back a little. Breathe out as you circle your arms back down to your sides..."

    Following the yoga teacher's gentle instructions, Bai Yunuo,15, from the High School attached to Beijing Normal University tried to get each of her poses correct.

        Bai's school offered 24 elective courses (选修课) for Senor 1 students this term and she chose two. It was her first yoga class.

   "I'm happy that I can learn yoga at school. I love dancing but I had some injuries on my knees when I was a kid. So I decide to try something soft. Simply stretching into different poses makes me feel free and quiet. And the music is quite comforting. The class is relaxing after a whole day's work," Bai said.

    Liu Zehao,15, found his interest was Junior Achievement (企业经营模拟). The course brought students into the real world of business. In their first class, Liu and his group members named their company "Vision". Liu was elected as CEO of the company.

    "Here we learn to think like an adult. We have to make our company get more money. It's new and different from other courses," he said.

    Liu and Bai take their elective courses twice a week with students from other classes who share the same interest. The students will get two credits (学分) from each course at the end of this term. They have to achieve eight credit points from electives to graduate from high school.

    If you are interested in more about elective courses, please CLICK HERE to register for general elective courses.

1. What’s the main idea of the first paragraph?

   A. Skills for imagination.                  B. Learning tips.

   C. Instruction for yoga students.             D. Breathing rules.

2.What can be inferred from the passage?

   A. Bai does not like dancing.               B. Yoga is softer than dancing.

   C. Students study hard for credits.           D. The elective courses are easy.

3. Which of the sentence is NOT true about Liu Zehao?

   A. He was interested in Junior Achievement which brought him the real world of business.

   B. He was elected as CEO of the company named "Vision".

   C. He was an adult and he tried to make more money for his company.

   D. He took their Junior Achievement twice a week.

4.Where can you possibly find this passage?

   A. A textbook        B. A newspaper      C. A magazine      D. The internet

 

The new iPhone 3G should please everyone. Its look and feel are only slightly improved, but a faster network loads Web pages more quickly, true GPS functionality allows it to easily find places nearby, and the new $199 price (down from $400) makes it an affordable luxury.
Before deciding whether to buy, however, make sure you can actually take advantage of the iPhone 3G's high-speed data network. 3G stands for third-generation, which in non-geek speak translates to Web pages and mail messages that, ideally, load about three times faster than on the original iPhone. Even better, 3G coverage enables you to make a phone call and surf the Web at the same time. That's great, if you live or work in a place where the 3G network of AT&T（美国电话电报公司） (the sole wireless carrier of the iPhone) is active. That's not so great in cities like New York where AT&T's cellular coverage is awful. As one of my colleagues in New York City, who bought the original iPhone, commented, "It's just a toy. You can't make phone calls on it, so I carry my Verizon phone with me all the time."
The real fun begins when you tap on the icon called "App Store" and start browsing the hundreds of add-on applications that have been developed just for the iPhone. You'll find tons of games (I like JirboBreak, a free game inspired by the Atari classic Breakout) and mobile versions of popular websites like Pandora, Facebook, MySpace and the New York Times. Most apps will cost you, but the vast majority are $9.99 or less. The apps work on the old iPhones too, but you'll enjoy them a lot more on the iPhone 3G because many of the programs, including Yelp (local business reviews), Whrrl (mobile social networking) and UrbanSpoon (restaurant reviews), use your exact location — provided by the iPhone 3G's GPS chip — to make recommendations. The apps also load much faster over the 3G network.
【小题1】The new iPhone 3G has following features except that _______

A．It looks and feels better	B．It has a faster network
C．It is easy to locate a place	D．It is too expensive for people to buy

【小题2】Why do one of my colleagues carry Verizon phone with him all the time? ______.

A．Because iPhone 3G is just a toy.

B．ecause he prefers Verizon phone better.

C．Because AT&T's cellular coverage is terrible there

D．Because Verizon phone enables him make a phone call and surf the Web at the same time

【小题3】Which of the following statements is NOT true according to the passage. ____.

A．App Store will offer you great fun.	B．many apps have been developed for the iPhone.
C．Most apps are very expensive.
D．Pandora, Facebook, MySpace and the New York Times are popular websites.

【小题4】From the passage we know that the attitude of the author toward iPhone 3G is _____.

A．doubtful

B．appreciative

C．optimistic

D．pessimistic

第二节信息匹配（共5小题；每小题2分，满分10分）

下面A、B、C、D、E和F分别是六个商业巨头（比尔·盖茨等）面临关键时刻所做抉择的简单介绍。56--60题是关于一个企业管理者在关键时刻要做出抉择的种种情形。阅读完后，请选出每一情形和他们抉择的相应的最佳选项。选项中有一项是多余的。请将答案填涂在答题卡上标号为56—60的相应位置上。

A  In 1968, H. Wayne Huizenga teamed with a partner to create a nationwide company for waste collection, a business traditionally made up of small, local companies. The new company, Waste Management, Inc., became the foundation of his fortune.

B  While attending Harvard University in 1975, Bill Gates teamed with Paul Allen to develop a version of the BASIC programming language for the Altair 8800, the first personal computer. They licensed the software to the manufacturer of the Altair and formed Microsoft ( originally Micro-soft ) to develop versions of BASIC for other computer companies. Gates decided to drop out ( 退学 ) of Harvard in his junior year to devote his time to Microsoft.

C  In 1963, Ted Turner took over his family billboard-advertising business. In 1970 he bought a failing UHF(ultrahigh frequency) television station in Atlanta, Georgia, and by 1975 Turner had transformed it into the first “superstation”—WTBS, by transmitting ( 传送 ) low-cost sports and entertainment programs via satellite to cable systems throughout the country.

D  In 1986, Oprah Winfrey formed Harpo Productions to produce her own show and other projects. With distribution rights（销售权）to her shows, Winfrey used profits to expand her business activities. By 1998 Winfrey was worth $675 million.

E  Microsoft founder Bill Gates planned to give away almost all of his vast fortune, largely to the cause of global health. Having already the Bill & Melinda Gates Foundation with $ 24 billion to address global health issues, Gates said that eventually his entire fortune would be put towards the cause except “a few percent left for the kids.”

F  Amazon. com founder Jeff Bezos grew interested in online retailing(零售业) in 1994 while working as a business analyst in New York City. After researching the success of different mail-order companies Bezos decided that books were the perfect product to see via the Internet. That year he left New York to establish his new company in Seattle, chosen for its being near to major book wholesalers and the advanced high-tech industry. In July 1995 Amazon. com developed its Web site, and has since expanded to offer many other retail products in addition to books.

（  ）56. You run a billboard advertising business you inherited(继承) from your father, and you are looking to expand in new directions. What do you do?

（  ） 57. You are a successful talk-show host, and have just achieved national recognition（认可）. You want more control over your show, and a greater share of its profits. What do you do?

（  ）58. You are still in college, but together with a friend you have established a software company that deals with major corporations. What do you do?

（  ）59. You are a successful business analyst, and come to think that the mail-order business model could be adapted to online book sales. What do you do?

（  ）60. You own several highly profitable waste-collection routes. The government has recently issued the Solid Waste Disposal Act, increasing standards of hygiene(卫生)in waste disposal. What do you do?

 

Mr. Briggs got a job with an insurance company(保险公司) after he left school and went around visiting people in their homes to sell them life insurance. One day, after he had been working for the company for about a year, the insurance manager sent for him and said, “Mr. Briggs, I have been looking at your record as a salesman with our company, and there is one thing that surprises me about it. Why have you been selling insurance only to people over 95 years old, and why have you been giving them such generous（宽厚的）conditions? You’ll ruin our company if you go on like that.”

“Oh, no, sir,” answered Mr. Briggs at once, “Before I started work, I looked at the figures(数字) for deaths in this country during the past ten years, and I can tell you that few people die at the age of 95.”

1.Before he worked in an insurance company, what was Mr.

Briggs?            

A．He was a worker.	B．He was an official.
C．He was a student.	D．He was a businessman.

2.The word “ruin” in the first paragraph means       .

A．lose

B．break

C．leave

D．destroy

3.As a salesman with the company, Mr. Brigs        .

A．visited people to ask them to work with him

B．called on people to make them join the company

C．saw old people in order to help them

D．visited many people so as to offer insurance

4.What was it that surprised the manager?   

A．Mr. Briggs sold life insurance only to 95 people.

B．Mr. Briggs sold insurance only to people of more than 95.

C．Mr. Briggs had ruined the insurance company.

D．Mr. Briggs gave people generous conditions.

5.Which of the following is true according to the passage?      

A．Mr. Briggs had studied the figures for deaths for several years.

B．Mr. Briggs began to look at the figures after he started work.

C．A great number of very old people die every year.

D．The number of the very old people who died every year is

small.