请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意：每个空格只填1个单词。请将答案写在答题卡上相应题号的横线上。

Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to offend them because they have a talent for self-promotion and because they have so much money to throw around. ‘It’s unfair,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’

The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods comes largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.

Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway rules while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of disasters.

We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not survive without this source of revenue(收益). The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!

Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a greatly useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column（读者来信专栏）. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!

 

Topic	Advertising or not?
1  of criticism	l  having a talent for self-promotion l    2   so much money l  making the price of goods   3
With ads	l  Consumer goods are not so   4  . l  People   5   a great deal of knowledge from ads. l  Ads provide us with some   6   to new products or remind us of the old ones. l  A cheerful, witty ad makes our life more   7  .
Without ads	l  Newspapers, commercial radio and television companies could hardly   8  . l  We pay   9   for our daily paper or cannot enjoy so many broadcast programmes. l  It will not be so   10    if people want to find a job, buy or sell a house, announce a birth, marriage or death.

 

 

请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意：每个空格只填1个单词。请将答案写在答题卡上相应题号的横线上。
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to offend them because they have a talent for self-promotion and because they have so much money to throw around. ‘It’s unfair,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods comes largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway rules while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of disasters.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not survive without this source of revenue(收益). The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a greatly useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column（读者来信专栏）. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!

Topic	Advertising or not?
1  of criticism	having a talent for self-promotion   2  so much money making the price of goods   3
With ads	Consumer goods are not so   4 . People   5  a great deal of knowledge from ads. Ads provide us with some   6  to new products or remind us of the old ones. A cheerful, witty ad makes our life more   7  .
Without ads	Newspapers, commercial radio and television companies could hardly   8 . We pay   9  for our daily paper or cannot enjoy so many broadcast programmes. It will not be so   10   if people want to find a job, buy or sell a house, announce a birth, marriage or death.

 

    When the famous dancer Fred Astaire was interviewed for a job by a Hollywood producer, the movie “expert” turned him down, saying, “Can't sing. Can't act. Dances a little.” Here's another stupid mistake. When the great scientist Albert Einstein was at school, his teachers considered him rather dull. And a final story, the famous Polish pianist Paderewski was told by a teacher that he'd never be a success as a performer because the middle finger on each hand was too short.

What lessons can be drawn from these three experiences? First, true genius(天才) cannot be suppressed(压抑). For some reason or other it works its way out. Second, early judgements of a person's abilities may be unfair or just wrong. Third, when there is a real determination to succeed, obstacles fall by the wayside.

The famous motto “ad astra per aspera” can be translated as “To the stars through hardships.” Astaire, Einstein and Paderewski proved their critics wrong.

45.Which of the following best expresses the main idea of the passage?

A.Fred Astaire was a famous dancer.

B.True ability will always make itself known.

C.Some people never get discouraged    

D.Albert Einstein proved his teachers wrong.

46.When Paderewski's teachers told him he'd never be a success, they were ______.

A.being humorous                    B.cheerful, though concerned

C.somewhat hesitant                  D.seriously mistaken

47.“Ad astra per aspera” is used in the passage ______.

A.as a motto for the three men's lives

B.to show the value of Latin

C.to send the reader to the dictionary

D.to point out that genius is always recognized early

48.The writer of the passage thinks that the reader ______. 

A.knows that the three men were successes

B.someday dreams to become like one of the men

C.sympathizes with(同情) the poor teachers of the three men 

D.knows that Fred Astaire was an actor famous for performing

  Shakespeare's plays

　　When the famous dancer Fred Astaire was interviewed for a job by a Hollywood producer, the movie expert turned him down, saying, Can't sing．Can't act．Dances a little．Here's another stupid mistake．When the great scientist Albert Einstein was at school, his teachers considered him rather dull．And a final story, the famous Polish pianist Paderewski was told by a teacher that he'd never be a success as a performer because the middle finger on each hand was too short．

　　What lessons can be drawn from these three experiences? First, true genius (天才) cannot be suppressed (压抑)．For some reason or other it works its way out．Second, early judgements of a person's abilities may be unfair or just wrong．Third, when there is a real determination to succeed, obstacles fall by the wayside．

　　The famous motto “ad astra per aspera” can be translated as “To the stars through hardships”．Astaire, Einstein and Paderewski proved their critics wrong．

1．Which of the following best expresses the main idea of the passage?

[　　]

A．Fred Astaire was a famous dancer．

B．True ability will always make itself known．

C．Some people never get discouraged．

D．Albert Einstein proved his teachers wrong．

2．When Paderewski's teachers told him he'd never be a success, they were ________．

[　　]

A．being humorous

B．cheerful, though concerned

C．somewhat hesitant

D．seriously mistaken

3．“Ad astra per aspera” is used in the passage________．

[　　]

A．as a motto for the three men's lives

B．to show the value of Latin

C．to send the reader to the dictionary

D．to point out that genius is always recognized early

4．The writer of the passage thinks that the reader________．

[　　]

A．knows that the three men were successes

B．dreams to become as successful as the three men

C．sympathizes with (同情) the poor teachers of the three men

D．knows that Fred Astaire was famous for performing Shakespeare's plays

Three in ten Americans commit" financial infidelity （出轨） W by lying to their partners about money, sometimes suffering consequences such as separation or divorce （离婚）, according to a new survey．

The Harris Interactive online poll of 2019 adults released on Thursday showed 31 percent of American couples who have combined finances were not truthful about issues such as hiding cash or a bank account or about debt or earnings．

"Financial infidelity may be the new normal," said Forbes．com, which performed the survey with the National Endowment （基金会） for Financial Education．

One-third of respondents （响应者）also say they have been cheated, and both sexes lie to their partners about money in equal numbers．"These unwise behaviors cause great damage, to the relationship, which is really not worthwhile．We must consider how important a family is to all of us．We must be honest to our partners in everything including money," said Ted Beck, chief executive of the National Endowment for Financial Education．

Sixteen percent of couples affected by financial infidelity said the cheat led to a divorce and 11 percent said it caused a separation．Sixty-seven percent said it led to an argument and for 42 percent it lessened （减少的） trust in the relationship．What a great damage it is to the family members!

The most common lie, at 58 percent, was hiding cash．Fifty-four percent of respondents admitted hiding a minor purchase, 30 percent hid a bill, 16 percent did not disclose a major purchase and 15 percent hid a bank account．

Eleven percent lied about debt and an equal number were untruthful about earnings, the survey showed．It is suggested that all the couples should learn a lesson from this matter．

45．What does Ted Beck think of Americans' committing financial infidelity?

       A．Rewarding．       B．Unlawful．          C．Unwise．           D．Unfair．

46．What does the fifth paragraph mainly tell us?

       A．The harm of financial infidelity．     B．The meaning of financial infidelity．

       C．The explanation for financial infidelity．

       D．The percentage of Americans' committing financial infidelity．

47．What does the underlined word"lessened" mean in the fifth paragraph?

       A．Raised．          B．Dropped．         C．Harmed．         D．Reduced．

48．Most Americans lie to their partners about ______．

       A．hiding cash      B．bank account      C．debt              D．earnings

49．What is the best title of the passage?

       A．Americans like to lie most

       B．Three in ten Americans commit financial infidelity

       C．Americans have the largest percentage of divorce

       D．Americans like to hide their partners' cash

50．Those who are ______ can't go dancing in Ricky's Disco．

       A．over 20           B．at the age of 40    C．under 18         D．30 years old

51．When you have lunch in Karma,            will serve you at the table．

       A．a waiter           B．a waitress         C．someone         D．no one

52．_____ will tell you the detailed information about the basketball match．

       A．RICKY          B．Alan Brown    C．Paul Burton              D．KARMA

53．Which of the four is true according to the second ad?

       A．You can hear music in the RICKY'S every day．

       B．The RICKY'S opens late at night on Saturday．

       C．You can go to dance in the RICKY'S every day．

       D．There are colored lights moving in shifting patterns in the RICKY'S．