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    In the mid 1990’s, people started doing business on the internet. At that time, there were two kinds of companies. First, there were traditional companies. They sold things in stores. Then, there were internet companies. They didn’t have a store, and they only sold things on the net.

    Traditional companies didn’t want to lose any business. Quickly, they made their own websites and began selling things on the net. These are the so-called “brick and click” companies. Many stores are made of brick, and you click on your mouse to buy things with your computer. That’s where the name “brick and click” comes from.

    By the late 1990’s, e-businesses like Amazon.com, Buy.com, and eToys.com were in trouble. Their profits were not very high. Competition was fierce(激烈的) and many of these businesses were losing a lot of money. In 2000, many e-businesses went out of business.

    Why are brick and click companies, like Barnes and Noble, Toys R Us, and Walmart so successful? Frist, many customers know and trust their names. Their websites, like walmart.com, are easy to remember. These companies also have a lot of experience. They know how to run a successful business.

    In the world of e-commerce(电子商业), companies are fighting for every dollar and every customer. Will brick and click companies win the war? Only time will tell.

    1. What did many traditional companies do in the mid 1990’s?

    A. They went out of business.                 B. They made websites.

    C. They bought internet companies.            D. They sold their computers.

    2. Which would be a brick and click company?

    A. A clothing company with no website.

    B. A bookseller with five stores and an internet site.

    C. A video seller with a big website but no stores.

    D. A restaurant.

    3. What gave internet companies a lot of trouble in the late 1990’s?

    A. There was a lot of competition.             B. Their websites were bad.

    C. They didn’t know what to sell.              D. Their profits were high.

    4. People like buying from brick and click companies because____________.

    A. their names are hard to remember           B. they have nice websites

    C. they are cheap                          D. people trust them

    5. What does “win the war” mean?

    A. Quit doing business and become a soldier.   B. Lose the most customers.

    C. Be the most successful.                  D. Win a game.

    1、BBADC

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    In the mid 1990’s, people started doing business on the internet. At that time, there were two kinds of companies. First, there were traditional companies. They sold things in stores. Then, there were internet companies. They didn’t have a store, and they only sold things on the net.

    Traditional companies didn’t want to lose any business. Quickly, they made their own websites and began selling things on the net. These are the so-called “brick and click” companies. Many stores are made of brick, and you click on your mouse to buy things with your computer. That’s where the name “brick and click” comes from.

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    阅读理解。

    　　In the mid 1990's, people started doing business on the Internet．At that time, there were two kinds of companies．First, there were traditional companies which sold things in stores．Then, there were Internet companies which didn't have stores; they sold things only over the Net．

    　　Traditional companies didn't want to lose any business．Quickly, they created their own websites and began selling things over the Net．These are the so-called" brick and click" companies．Many stores are made of brick, and you click on your mouse to buy things with your computer．That’s where the name" brick and click" comes from．

    　　By the late 1990's, e-businesses like Amazon．com, Buy．com, and eToys．com were in trouble．Their profits were not very high, and there was a lot of competition．Many of these businesses lost a lot of money, and in 2000, manye－businesses were out of business

    　　Why are brick and click companies, like Barnes and Noble, Toys RUs, and Walmart 50 successful? First, many customers know and trust their names．Their websites, like Walmart．com, are easy to remember．These companies also have a lot of experience．They know how to run a successful business．

    　　In the world of e-commerce(电子商务), companies are fighting for every dollar and every customer．Will brick and click companies win the war ? only time will tell．

    (1)

    Many traditional companies created their own websites in _________

    [　　]

    A．

    the early l990’s

    B．

    the mid l990’s

    C．

    the late l990’s

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    Why were Internet companies in a lot of trouble in the late 1990's?

    [　　]

    A．

    Competition was heavy

    B．

    Their websites were bad

    C．

    They didn't know what to sell

    D．

    Their profits were high

    (3)

    People like buying from brick and click companies because _________

    [　　]

    A．

    their names are hard to remember

    B．

    they have nice websites

    C．

    they are cheap

    D．

    people trust them

    (4)

    What does "win the war" in the passage mean?

    [　　]

    A．

    Quit doing business and become a soldier．

    B．

    Lose the most customers

    C．

    Be the most successful．

    D．

    Win a game．

    (5)

    Which would be a brick and click company?

    [　　]

    A．

    A clothing company with no website．

    B．

    A bookseller with five stores and an Internet site．

    C．

    A video seller with a big website but no stores．

    D．

    A restaurant．

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    　　In the mid 1990's, people started doing business on the internet．At that time, there were two kinds of companies．First, there are traditional(传统的)companies which sold things in stores．Then, there were Internet companies which didn't have stores; they sold things only over the net．

    　　Traditional companies didn't want to lose any business．Quickly, they created their own website and began selling things over the net．These are the so-called“brick and click”companies．Many stores are made of brick, and you click on your mouse to buy things with your computer．That's where the name“brick and click”comes from．

    　　By the late 1990's, e-businesses lick Amazon．com, Buy．com, and eToys．com, were in trouble．Their profits were not very high, and there was a lot of competition．Many of these businesses lost a lot of money, and in 2000, many e-businesses went out of business．

    　　Why are brick and click companies, like Barnes and Noble, Toys R Us, and Wal-Mart so successful?First, many customers know and trust their names．Their websites, like walmart．com, are easy to remember．These companies also have a lot of experience．They know how to run a successful business．

    　　In the world of e-commerce, companies are fighting for every dollar and every customer．Will brick and click companies win the war?Only time will tell．

    (1)

    Which would be a brick and click company?

    [　　]

    A．

    A clothing company with no website．

    B．

    A bookseller with five stores and an Internet site．

    C．

    A video seller with a big website but no stores．

    D．

    A restaurant．

    (2)

    What did many traditional companies do in the mid 1990's?

    [　　]

    A．

    They went out of business．

    B．

    They created websites．

    C．

    They bought Internet companies．

    D．

    They sold their computers．

    (3)

    What gave internet companies a lot of trouble in the late 1990's?

    [　　]

    A．

    Competition was heavy．

    B．

    Their websites were bad．

    C．

    They didn't know what to sell．

    D．

    Their profits were high．

    (4)

    People like buying from brick and click companies because ________．

    [　　]

    A．

    their names are hard to remember

    B．

    they have nice websites

    C．

    they are cheap

    D．

    people trust them

    (5)

    What does“win the war”in the passage mean?

    [　　]

    A．

    Quit doing business and become a soldier．

    B．

    Lose the most customers．

    C．

    Be the most successful．

    D．

    Win a game．

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